Mediaocean Customer Research
For each media channel below, do you expect to increase, decrease, or maintain your spend in H2 2024?
| INCREASE 25%+ | INCREASE 0-25% | MAINTAIN | DECREASE 0-25% | DECREASE 0-25%+ | |
|---|---|---|---|---|---|
| National TV |
6% |
10% |
61% |
19% |
4% |
| Local TV |
4% |
9% |
61% |
21% |
5% |
| Connected TV |
11% |
44% |
37% |
7% |
1% |
|
2% |
5% |
52% |
30% |
11% |
|
| Radio / Audio |
3% |
21% |
56% |
16% |
4% |
| OOH / DOOH |
4% |
27% |
58% |
9% |
2% |
| Digital Display / Video |
16% |
48% |
31% |
4% |
1% |
| Search |
12% |
35% |
47% |
5% |
1% |
| Social platforms |
22% |
44% |
30% |
3% |
1% |
| Retail media |
10% |
23% |
59% |
6% |
2% |
