TechValidate Research on Manufacturing Leadership

Manufacturing Leadership Customer Research

The Evolution of Events

What are the problems that plague today’s “traditional” trade show and/or conference? (Select all that apply)

Bait & Switch: Content does not stay on point and speakers are not qualified to present on topic
Content is a one-way push from the podium with little interaction or Q&A
Presentations produce too few action items and takeaways - too theoretical
Networking is limited & activities are dull and relationships are difficult to develop due to transient audience
Aggressive sales tactics by sponsor & exhibiting companies
Lack of community amongst event participants
Poor communication & customer service by organizers
Audience is too junior

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