TechValidate Research on Manufacturing Leadership

10 Charts


Manufacturing Leadership Customer Research

Overall Value: Direct from your Peers

What makes the Manufacturing Leadership Summit so unique and valuable in comparison to other events your company sponsors?

Positioning of vendors as peers
57%
The ratio of decision makers in attendance
71%
An environment that fosters relationship building
71%
Nonstop networking
29%
Guaranteed meetings with true decision makers
50%

Manufacturing Leadership Customer Research

Traditional Isn’t Always Better

Sponsors of the Manufacturing Leadership Summit were asked… "What are the problems that plague today’s “traditional” trade show and/or conference?

Lack of true decision makers in attendance
86%
More of a PR opportunity vs demand generation vehicle
86%
Lack of ROI
43%
Transit audience drives few relationships
29%
Content and presentations are inconsistent and a one-way push from the podium
14%
Networking is limited & activities are dull, resulting in lack of touch points with participants
14%
Poor communication & customer service by organizers
14%
Too much competition
14%

Manufacturing Leadership Customer Research

It’s all about CONTENT & CONNECTIONS; 93% of participants would send 2 or more team members.

Based on the number of networking opportunities and range of content being delivered at the Manufacturing Leadership Summit, I would recommend companies send ____ team member(s).

5: 4%
4: 4%
3: 30%
2: 54%
1: 7%

Manufacturing Leadership Customer Research

Manufacturing Leadership Summit participants were asked… “What are the problems that plague today’s “traditional” trade show and/or conference?”

Presentations produce too few action items and takeaways - too theoretical
70%
Networking is limited & activities are dull and relationships are difficult to develop due to transient audience
44%
Aggressive sales tactics by sponsor & exhibiting companies
42%
Content is a one-way push from the podium with little interaction or Q&A
35%
Bait & Switch: Content does not stay on point and speakers are not qualified to present on topic
28%
Lack of community amongst event participants
19%
Audience is too junior
16%
Poor communication & customer service by organizers
7%

Manufacturing Leadership Plant Tour and Roundtable Customer Research

More than Just a Tour

What makes the MLC Plant Tour and Roundtable a unique and valuable experience in comparison to other manufacturing industry events you may attend?

Behind-the-scenes tour of a state-of-the-art U.S. factory
84%
Content is relevant and important to me
69%
Discussions can go deep into a topic, as directed by the participants' interests
59%
Intimate setting allows for lively debate
57%

Manufacturing Leadership Customer Research

92% of ML Summit participants would send 2 or more company executives to attend this event

Based on the amount of networking opportunities and range of content being delivered at the Manufacturing Leadership Summit, I would recommend companies send ____ team member(s).

5: 2%
4: 10%
3: 32%
2: 48%
1: 8%

Manufacturing Leadership Customer Research

What makes the Manufacturing Leadership Summit so unique and valuable in comparison to other events your company sponsors?

An environment that fosters relationship building
77%
The ratio of decision makers in attendance
69%
Nonstop networking
46%
Positioning of vendors as peers
38%
Guaranteed meetings with true decision makers
31%

Manufacturing Leadership Customer Research

The Evolution of Events

What are the problems that plague today’s “traditional” trade show and/or conference? (Select all that apply)

Bait & Switch: Content does not stay on point and speakers are not qualified to present on topic
31%
Content is a one-way push from the podium with little interaction or Q&A
34%
Presentations produce too few action items and takeaways - too theoretical
74%
Networking is limited & activities are dull and relationships are difficult to develop due to transient audience
26%
Aggressive sales tactics by sponsor & exhibiting companies
51%
Lack of community amongst event participants
31%
Poor communication & customer service by organizers
14%
Audience is too junior
17%

Manufacturing Leadership Customer Research

A MUST ATTEND EVENT…

What makes the Manufacturing Leadership Summit so unique and valuable in comparison to other events your company sponsors?

An environment that fosters relationship building
80%
The ratio of decision makers in attendance
80%
Positioning of vendors as peers
40%
Guaranteed meetings with true decision makers
20%
Nonstop networking
20%

It’s all about RELATIONSHIPS, 94% of attendees developed 5 or more relationships!

How many real business and personal relationships were you able to generate at the Manufacturing Leadership Summit?

20: 4%
15: 2%
10: 32%
5: 56%
0: 4%
Other: 4%



More Research on Manufacturing Leadership