TechValidate Research on Manufacturing Leadership


Manufacturing Leadership Case Study

Hitachi America, Ltd.

Introduction

This case study of Hitachi America, Ltd. is based on a June 2018 survey of Manufacturing Leadership customers by TechValidate, a 3rd-party research service.

“Overall, a very positive summit with focus on building new long-term relationships.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Manufacturing Leadership:

  • Believes that today’s “traditional” trade shows and/or conferences are plagued with the following problems:
    • Transient audiences driving few relationships
    • Limited networking, dull activities, and a lack of touch points with participants
    • A lack of true decision makers in attendance
    • Being more of a PR opportunity vs. demand generation vehicle
    • Too much competition
  • Believes that demand generation activities done in the last 24 months that failed to deliver a return were caused by the following:
    • Delivering the right message to the wrong audence
    • A lack of integrated marketing strategy due to short shelf-life

Use Case

The key features and functionalities of Manufacturing Leadership that the surveyed company uses:

  • Finds that the Manufacturing Leadership Summit is unique and valuable in comparison to other sponsored events because of the following qualities:
    • An environment that fosters relationship building
    • Nonstop networking
    • Guaranteed meetings with true decision makers

Results

The surveyed company achieved the following results with Manufacturing Leadership:

  • Says the Manufacturing Leadership Summit was instrumental to their ability to meet with desired/qualified prospects for 1-on-1 briefing sessions.
  • Estimates that it is 2 times more likely they will generate a return on their investment at the Manufacturing Leadership Summit vs. other events.
  • Would strongly recommend this event to their peers.
  • Chose Manufacturing Leadership’s Brand and Demand Solutions Practice as a trusted marketing partner for the following reasons:
    • Ability to reach out to their target audience
    • Access to analysts/industry thought leadership
    • Best-in-class program management & support
    • Unique approach to marketing (new marketing channels)
    • Confidence in their ability to deliver as advertised




About This Data

This data was sourced directly from verified users of Manufacturing Leadership by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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