TechValidate Research on Manufacturing Leadership

Introduction

This case study of a Global 500 industrial manufacturing company is based on a July 2018 survey of Manufacturing Leadership customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Manufacturing Leadership:

• Believes that today’s “traditional” trade shows and/or conferences are plagued with the following problems:
  • Inconsistent content/presentations and a one-way push from the podium
  • Poor communication & customer service by organizers
  • Being more of a PR opportunity vs. demand generation vehicle
  • A lack of ROI

Use Case

The key features and functionalities of Manufacturing Leadership that the surveyed company uses:

• Finds that the Manufacturing Leadership Summit is unique and valuable in comparison to other sponsored events because of the following qualities:
  • The positioning of vendors as peers
  • An environment that fosters relationship building

Results

The surveyed company achieved the following results with Manufacturing Leadership:

• Agrees the Manufacturing Leadership Summit was instrumental to their ability to meet with desired/qualified prospects for 1-on-1 briefing sessions.
• Would strongly recommend this event to their peers.
• Chose Manufacturing Leadership’s Brand and Demand Solutions Practice as a trusted marketing partner for the following reasons:
  • Ability to reach out to their target audience
  • Trusted 3rd party independent brand helps to drive credibility
• Agrees that Manufacturing Leadership Summit is the best sponsorship investment in the market.

Introduction

This case study of Hitachi Consulting Corporation is based on a June 2018 survey of Manufacturing Leadership customers by TechValidate, a 3rd-party research service.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Manufacturing Leadership:

• Believes that today’s “traditional” trade shows and/or conferences are plagued with the following problems:
  • A lack of true decision makers in attendance
  • Being more of a PR opportunity vs. demand generation vehicle
  • A lack of ROI

Use Case

The key features and functionalities of Manufacturing Leadership that the surveyed company uses:

• Finds that the Manufacturing Leadership Summit is unique and valuable in comparison to other sponsored events because of the following qualities:
  • An environment that fosters relationship building

Results

The surveyed company achieved the following results with Manufacturing Leadership:

• Says The Manufacturing Leadership Summit was instrumental to their ability to meet with desired/qualified prospects for 1-on-1 briefing sessions.
• Would strongly recommend this event to their peers.
• Has generated a return that is 10 times the investment as a past sponsor.