TechValidate Research on Manufacturing Leadership

Introduction

This case study of Hitachi America, Ltd. is based on a June 2018 survey of Manufacturing Leadership customers by TechValidate, a 3rd-party research service.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Manufacturing Leadership:

• Believes that today’s “traditional” trade shows and/or conferences are plagued with the following problems:
  • Transient audiences driving few relationships
  • Limited networking, dull activities, and a lack of touch points with participants
  • A lack of true decision makers in attendance
  • Being more of a PR opportunity vs. demand generation vehicle
  • Too much competition
• Believes that demand generation activities done in the last 24 months that failed to deliver a return were caused by the following:
  • Delivering the right message to the wrong audence
  • A lack of integrated marketing strategy due to short shelf-life

Use Case

The key features and functionalities of Manufacturing Leadership that the surveyed company uses:

• Finds that the Manufacturing Leadership Summit is unique and valuable in comparison to other sponsored events because of the following qualities:
  • An environment that fosters relationship building
  • Nonstop networking
  • Guaranteed meetings with true decision makers

Results

The surveyed company achieved the following results with Manufacturing Leadership:

• Says the Manufacturing Leadership Summit was instrumental to their ability to meet with desired/qualified prospects for 1-on-1 briefing sessions.
• Estimates that it is 2 times more likely they will generate a return on their investment at the Manufacturing Leadership Summit vs. other events.
• Would strongly recommend this event to their peers.
• Chose Manufacturing Leadership’s Brand and Demand Solutions Practice as a trusted marketing partner for the following reasons:
  • Ability to reach out to their target audience
  • Access to analysts/industry thought leadership
  • Best-in-class program management & support
  • Unique approach to marketing (new marketing channels)
  • Confidence in their ability to deliver as advertised

Introduction

This case study of Hitachi America Ltd. is based on a July 2018 survey of Manufacturing Leadership customers by TechValidate, a 3rd-party research service.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Manufacturing Leadership:

• Believes that today’s “traditional” trade shows and/or conferences are plagued with the following problems:
  • Transient audiences driving few relationships
  • Limited networking, dull activities, and a lack of touch points with participants
  • Being more of a PR opportunity vs. demand generation vehicle
• Believes that demand generation activities done in the last 24 months that failed to deliver a return were caused by the following:
  • Delivering the right message to the wrong audence

Use Case

The key features and functionalities of Manufacturing Leadership that the surveyed company uses:

• Finds that the Manufacturing Leadership Summit is unique and valuable in comparison to other sponsored events because of the following qualities:
  • The positioning of vendors as peers
  • An environment that fosters relationship building
  • Guaranteed meetings with true decision makers

Results

The surveyed company achieved the following results with Manufacturing Leadership:

• Confirmed the Manufacturing Leadership Summit was instrumental to their ability to meet with desired/qualified prospects for 1-on-1 briefing sessions.
• Estimates that it is 5 times more likely they will generate a return on their investment at the Manufacturing Leadership Summit vs. other events.
• Would strongly recommend this event to their peers.
• Chose Manufacturing Leadership’s Brand and Demand Solutions Practice as a trusted marketing partner for the following reasons:
  • Ability to reach out to their target audience
  • Access to analysts/industry thought leadership
  • Unique approach to marketing (new marketing channels)