TechValidate Research on Manufacturing Leadership

These pages present data that TechValidate has sourced via direct research with verified customers and users of Manufacturing Leadership. TechValidate stands behind the authenticity of all published data. Learn more »



448 Customers Surveyed

4,061 Data Points Collected

61 Published TechFacts

10 Published Charts

6 Published Case Studies



Selected Research Highlights


Manufacturing Leadership Customer Statistic

Highly Recommend!

95% of surveyed sponsors would recommend this event to their peers.

Manufacturing Leadership Case Study

ML Summit – Strongly Recommended for Content, Networking, and Real Solutions by a Global 500 Pharmaceuticals Company

Introduction

This case study of a Global 500 pharmaceuticals company is based on a June 2016 survey of Manufacturing Leadership customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Manufacturing Leadership:

  • The company agrees that the pre-arranged meetings with the Technology Partners at the Manufacturing Leadership Summit was time well spent.

Use Case

The key features and functionalities of Manufacturing Leadership that the surveyed company uses:

  • Believes that today’s “traditional” trade shows and/or conferences are plagued with the following problems:
    • Aggressive sales tactics by sponsor & exhibiting companies
    • Poor communication & customer service by organizers
  • Finds that the unique interactive structure of the Manufacturing Leadership Summit leads to the following benefits:
    • Access to best practices
    • Increased networking & relationship building
    • A forum which allows them to get real solutions to business challenges
  • Would recommend other companies send 3 team members based on the amount of networking opportunities and range of content being delivered at the Manufacturing Leadership Summit.

Results

The surveyed company achieved the following results with Manufacturing Leadership:

  • Was able to generate 5 real business and personal relationships at the Manufacturing Leadership Summit.
  • Rates the value of content received at the Manufacturing Leadership Summit as very timely and relevant.
  • Would choose to attend the Manufacturing Leadership Summit if they could only go to one external event per year.
  • Would very strongly recommend this event to their colleagues and/or peers.

Manufacturing Leadership Customer Research

Overall Value: Direct from your Peers

What makes the Manufacturing Leadership Summit so unique and valuable in comparison to other events your company sponsors?

Positioning of vendors as peers
57%
The ratio of decision makers in attendance
71%
An environment that fosters relationship building
71%
Nonstop networking
29%
Guaranteed meetings with true decision makers
50%

Manufacturing Leadership Plant Tour and Roundtable Customer Statistic

Bring home valuable insights

84% of surveyed participants walked away with new ideas they plan to bring back to their company from the Plant Tour.

84%

It’s all about RELATIONSHIPS, 94% of attendees developed 5 or more relationships!

How many real business and personal relationships were you able to generate at the Manufacturing Leadership Summit?

20: 4%
15: 2%
10: 32%
5: 56%
0: 4%
Other: 4%

Manufacturing Leadership Case Study

Hitachi America Ltd.

Introduction

This case study of Hitachi America Ltd. is based on a July 2018 survey of Manufacturing Leadership customers by TechValidate, a 3rd-party research service.

“Quality meetings.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Manufacturing Leadership:

  • Believes that today’s “traditional” trade shows and/or conferences are plagued with the following problems:
    • Transient audiences driving few relationships
    • Limited networking, dull activities, and a lack of touch points with participants
    • Being more of a PR opportunity vs. demand generation vehicle
  • Believes that demand generation activities done in the last 24 months that failed to deliver a return were caused by the following:
    • Delivering the right message to the wrong audence

Use Case

The key features and functionalities of Manufacturing Leadership that the surveyed company uses:

  • Finds that the Manufacturing Leadership Summit is unique and valuable in comparison to other sponsored events because of the following qualities:
    • The positioning of vendors as peers
    • An environment that fosters relationship building
    • Guaranteed meetings with true decision makers

Results

The surveyed company achieved the following results with Manufacturing Leadership:

  • Confirmed the Manufacturing Leadership Summit was instrumental to their ability to meet with desired/qualified prospects for 1-on-1 briefing sessions.
  • Estimates that it is 5 times more likely they will generate a return on their investment at the Manufacturing Leadership Summit vs. other events.
  • Would strongly recommend this event to their peers.
  • Chose Manufacturing Leadership’s Brand and Demand Solutions Practice as a trusted marketing partner for the following reasons:
    • Ability to reach out to their target audience
    • Access to analysts/industry thought leadership
    • Unique approach to marketing (new marketing channels)


More to Explore



About Manufacturing Leadership

The Manufacturing Leadership Summit, now in its 10th year, is hosted by the Manufacturing Leadership Council of Frost & Sullivan. Their mission is to enable chief executives and their leadership teams to collaborate and debate with like minded peers to identify and outline tomorrow’s strategies and to create winning companies for the future. They believe that cross functional, cross industry, global networking and collaboration will enable leaders to broaden their lens, identify risks and opportunities that can make or break their companies and support better, faster decision making in today’s increasingly complex environment.

  Manufacturing Leadership Council Website