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TechValidate Research on Manufacturing Leadership

These pages present data that TechValidate has sourced via direct research with verified customers and users of Manufacturing Leadership. TechValidate stands behind the authenticity of all published data. Learn more »



448 Customers Surveyed

4,061 Data Points Collected

61 Published TechFacts

10 Published Charts

6 Published Case Studies



Selected Research Highlights


Manufacturing Leadership Customer Research

What makes the Manufacturing Leadership Summit so unique and valuable in comparison to other events your company sponsors?

An environment that fosters relationship building
77%
The ratio of decision makers in attendance
69%
Nonstop networking
46%
Positioning of vendors as peers
38%
Guaranteed meetings with true decision makers
31%

Manufacturing Leadership Customer Testimonial

I was able to find connections that I can match up with key people at my company to continue where I left off at the summit. I can also bring back information on some technologies to ensure my company is aware of the potential those technologies might bring to my company.

Todd Jones, Structures Engineering Workforce Development Manager, The Boeing Company

Manufacturing Leadership Customer Research

Overall Value: Direct from your Peers

What makes the Manufacturing Leadership Summit so unique and valuable in comparison to other events your company sponsors?

Positioning of vendors as peers
57%
The ratio of decision makers in attendance
71%
An environment that fosters relationship building
71%
Nonstop networking
29%
Guaranteed meetings with true decision makers
50%

Manufacturing Leadership Customer Testimonial

The Manufacturing Leadership Summit was a terrific opportunity to interact with and learn from cross-functional business areas in the manufacturing world.

Rachel Ungerman, Business Professional, Lockheed Martin

Manufacturing Leadership Case Study

Hitachi America, Ltd.

Introduction

This case study of Hitachi America, Ltd. is based on a June 2018 survey of Manufacturing Leadership customers by TechValidate, a 3rd-party research service.

“Overall, a very positive summit with focus on building new long-term relationships.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Manufacturing Leadership:

  • Believes that today’s “traditional” trade shows and/or conferences are plagued with the following problems:
    • Transient audiences driving few relationships
    • Limited networking, dull activities, and a lack of touch points with participants
    • A lack of true decision makers in attendance
    • Being more of a PR opportunity vs. demand generation vehicle
    • Too much competition
  • Believes that demand generation activities done in the last 24 months that failed to deliver a return were caused by the following:
    • Delivering the right message to the wrong audence
    • A lack of integrated marketing strategy due to short shelf-life

Use Case

The key features and functionalities of Manufacturing Leadership that the surveyed company uses:

  • Finds that the Manufacturing Leadership Summit is unique and valuable in comparison to other sponsored events because of the following qualities:
    • An environment that fosters relationship building
    • Nonstop networking
    • Guaranteed meetings with true decision makers

Results

The surveyed company achieved the following results with Manufacturing Leadership:

  • Says the Manufacturing Leadership Summit was instrumental to their ability to meet with desired/qualified prospects for 1-on-1 briefing sessions.
  • Estimates that it is 2 times more likely they will generate a return on their investment at the Manufacturing Leadership Summit vs. other events.
  • Would strongly recommend this event to their peers.
  • Chose Manufacturing Leadership’s Brand and Demand Solutions Practice as a trusted marketing partner for the following reasons:
    • Ability to reach out to their target audience
    • Access to analysts/industry thought leadership
    • Best-in-class program management & support
    • Unique approach to marketing (new marketing channels)
    • Confidence in their ability to deliver as advertised

Manufacturing Leadership Case Study

Hitachi Global Social Innovation Business

Introduction

This case study of Hitachi Consulting Corporation is based on a June 2018 survey of Manufacturing Leadership customers by TechValidate, a 3rd-party research service.

“I really enjoyed meeting others on the digital manufacturing journey and sharing do’s and don’ts. Overall a great event and would go again.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Manufacturing Leadership:

  • Believes that today’s “traditional” trade shows and/or conferences are plagued with the following problems:
    • A lack of true decision makers in attendance
    • Being more of a PR opportunity vs. demand generation vehicle
    • A lack of ROI

Use Case

The key features and functionalities of Manufacturing Leadership that the surveyed company uses:

  • Finds that the Manufacturing Leadership Summit is unique and valuable in comparison to other sponsored events because of the following qualities:
    • An environment that fosters relationship building

Results

The surveyed company achieved the following results with Manufacturing Leadership:

  • Says The Manufacturing Leadership Summit was instrumental to their ability to meet with desired/qualified prospects for 1-on-1 briefing sessions.
  • Would strongly recommend this event to their peers.
  • Has generated a return that is 10 times the investment as a past sponsor.


More to Explore



About Manufacturing Leadership

The Manufacturing Leadership Summit, now in its 10th year, is hosted by the Manufacturing Leadership Council of Frost & Sullivan. Their mission is to enable chief executives and their leadership teams to collaborate and debate with like minded peers to identify and outline tomorrow’s strategies and to create winning companies for the future. They believe that cross functional, cross industry, global networking and collaboration will enable leaders to broaden their lens, identify risks and opportunities that can make or break their companies and support better, faster decision making in today’s increasingly complex environment.

  Manufacturing Leadership Council Website