Manufacturing Leadership Customer Research
Traditional Isn’t Always Better
Sponsors of the Manufacturing Leadership Summit were asked… "What are the problems that plague today’s “traditional” trade show and/or conference?
Lack of true decision makers in attendance |
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More of a PR opportunity vs demand generation vehicle |
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Lack of ROI |
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Transit audience drives few relationships |
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Content and presentations are inconsistent and a one-way push from the podium |
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Networking is limited & activities are dull, resulting in lack of touch points with participants |
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Poor communication & customer service by organizers |
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Too much competition |
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