TechValidate Research on Manufacturing Leadership

Introduction

This case study of a Global 500 pharmaceuticals company is based on a June 2016 survey of Manufacturing Leadership customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Manufacturing Leadership:

• The company agrees that the pre-arranged meetings with the Technology Partners at the Manufacturing Leadership Summit was time well spent.

Use Case

The key features and functionalities of Manufacturing Leadership that the surveyed company uses:

• Believes that today’s “traditional” trade shows and/or conferences are plagued with the following problems:
  • Aggressive sales tactics by sponsor & exhibiting companies
  • Poor communication & customer service by organizers
• Finds that the unique interactive structure of the Manufacturing Leadership Summit leads to the following benefits:
  • Access to best practices
  • Increased networking & relationship building
  • A forum which allows them to get real solutions to business challenges
• Would recommend other companies send 3 team members based on the amount of networking opportunities and range of content being delivered at the Manufacturing Leadership Summit.

Results

The surveyed company achieved the following results with Manufacturing Leadership:

• Was able to generate 5 real business and personal relationships at the Manufacturing Leadership Summit.
• Rates the value of content received at the Manufacturing Leadership Summit as very timely and relevant.
• Would choose to attend the Manufacturing Leadership Summit if they could only go to one external event per year.
• Would very strongly recommend this event to their colleagues and/or peers.

Introduction

This case study of Hitachi America Ltd. is based on a July 2018 survey of Manufacturing Leadership customers by TechValidate, a 3rd-party research service.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Manufacturing Leadership:

• Believes that today’s “traditional” trade shows and/or conferences are plagued with the following problems:
  • Transient audiences driving few relationships
  • Limited networking, dull activities, and a lack of touch points with participants
  • Being more of a PR opportunity vs. demand generation vehicle
• Believes that demand generation activities done in the last 24 months that failed to deliver a return were caused by the following:
  • Delivering the right message to the wrong audence

Use Case

The key features and functionalities of Manufacturing Leadership that the surveyed company uses:

• Finds that the Manufacturing Leadership Summit is unique and valuable in comparison to other sponsored events because of the following qualities:
  • The positioning of vendors as peers
  • An environment that fosters relationship building
  • Guaranteed meetings with true decision makers

Results

The surveyed company achieved the following results with Manufacturing Leadership:

• Confirmed the Manufacturing Leadership Summit was instrumental to their ability to meet with desired/qualified prospects for 1-on-1 briefing sessions.
• Estimates that it is 5 times more likely they will generate a return on their investment at the Manufacturing Leadership Summit vs. other events.
• Would strongly recommend this event to their peers.
• Chose Manufacturing Leadership’s Brand and Demand Solutions Practice as a trusted marketing partner for the following reasons:
  • Ability to reach out to their target audience
  • Access to analysts/industry thought leadership
  • Unique approach to marketing (new marketing channels)