Original Research on Manufacturing Leadership

Manufacturing Leadership Customer Research

Traditional Isn’t Always Better

Sponsors of the Manufacturing Leadership Summit were asked… "What are the problems that plague today’s “traditional” trade show and/or conference?

Lack of true decision makers in attendance	86%
More of a PR opportunity vs demand generation vehicle	86%
Lack of ROI	43%
Transit audience drives few relationships	29%
Content and presentations are inconsistent and a one-way push from the podium	14%
Networking is limited & activities are dull, resulting in lack of touch points with participants	14%
Poor communication & customer service by organizers	14%
Too much competition	14%

Manufacturing Leadership Plant Tour and Roundtable Customer Research

More than Just a Tour

What makes the MLC Plant Tour and Roundtable a unique and valuable experience in comparison to other manufacturing industry events you may attend?

Behind-the-scenes tour of a state-of-the-art U.S. factory	84%
Content is relevant and important to me	69%
Discussions can go deep into a topic, as directed by the participants' interests	59%
Intimate setting allows for lively debate	57%

Manufacturing Leadership Case Study

Hitachi Global Social Innovation Business

Introduction

This case study of Hitachi Consulting Corporation is based on a June 2018 survey of Manufacturing Leadership customers by TechValidate, a 3rd-party research service.

“I really enjoyed meeting others on the digital manufacturing journey and sharing do’s and don’ts. Overall a great event and would go again.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Manufacturing Leadership:

Believes that today’s “traditional” trade shows and/or conferences are plagued with the following problems:
- A lack of true decision makers in attendance
- Being more of a PR opportunity vs. demand generation vehicle
- A lack of ROI

Use Case

The key features and functionalities of Manufacturing Leadership that the surveyed company uses:

Finds that the Manufacturing Leadership Summit is unique and valuable in comparison to other sponsored events because of the following qualities:
- An environment that fosters relationship building

Results

The surveyed company achieved the following results with Manufacturing Leadership:

Says The Manufacturing Leadership Summit was instrumental to their ability to meet with desired/qualified prospects for 1-on-1 briefing sessions.
Would strongly recommend this event to their peers.
Has generated a return that is 10 times the investment as a past sponsor.

About Manufacturing Leadership

The Manufacturing Leadership Summit, now in its 10th year, is hosted by the Manufacturing Leadership Council of Frost & Sullivan. Their mission is to enable chief executives and their leadership teams to collaborate and debate with like minded peers to identify and outline tomorrow’s strategies and to create winning companies for the future. They believe that cross functional, cross industry, global networking and collaboration will enable leaders to broaden their lens, identify risks and opportunities that can make or break their companies and support better, faster decision making in today’s increasingly complex environment.

Learn More:

Manufacturing Leadership Council

Manufacturing Leadership Case Study

Fortune 500 Automotive & Transport Company

Introduction

This case study of a Fortune 500 automotive & transport company is based on a June 2016 survey of Manufacturing Leadership customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Manufacturing Leadership provides direction to where I should be researching and looking for solutions.”

Challenges

The business challenge that led the profiled company to evaluate and ultimately select Manufacturing Leadership:

The company agree that the pre-arranged meetings with the Technology Partners at the Manufacturing Leadership Summit was time well spent.

Use Case

The key features and functionalities of Manufacturing Leadership that the surveyed company uses:

Believes that today’s “traditional” trade shows and/or conferences are plagued with the following problem:
- Theoretical presentations producing two few action items and takeaways
Finds that the unique interactive structure of the Manufacturing Leadership Summit leads to the following benefits:
- Access to best practices
- Increased networking & relationship building
- A forum which allows them to get real solutions to business challenges
- More value overall
Would recommend other companies send 4 team members based on the amount of networking opportunities and range of content being delivered at the Manufacturing Leadership Summit.
Would be more likely to inquire about services if a solution provider sponsored the Manufacturing Leadership Summit.

Results

The surveyed company achieved the following results with Manufacturing Leadership:

Was able to generate 10 real business and personal relationships at the Manufacturing Leadership Summit.
Rates the value of content received at the Manufacturing Leadership Summit as timely and relevant.
Would choose to attend the Manufacturing Leadership Summit if they could only go to one external event per year.
Would strongly recommend this event to their colleagues and/or peers.

About Manufacturing Leadership

The Manufacturing Leadership Summit, now in its 10th year, is hosted by the Manufacturing Leadership Council of Frost & Sullivan. Their mission is to enable chief executives and their leadership teams to collaborate and debate with like minded peers to identify and outline tomorrow’s strategies and to create winning companies for the future. They believe that cross functional, cross industry, global networking and collaboration will enable leaders to broaden their lens, identify risks and opportunities that can make or break their companies and support better, faster decision making in today’s increasingly complex environment.

Learn More:

Manufacturing Leadership Council

Manufacturing Leadership Customer Fact

ML Summit – The Premier Industry Event

A medium enterprise security products and services company would choose to attend the Manufacturing Leadership Summit if they could only go to one external event per year.

Manufacturing Leadership Customer Fact

ML Summit – Interactive Learning

Proto Labs, Inc. finds that the unique interactive structure of the Manufacturing Leadership Summit leads to access to best practices, increased networking & relationship building, a forum which allows them to get real solutions to business challenges, and more value overall.

TechValidate Research on Manufacturing Leadership

These pages present data that TechValidate has sourced via direct research with verified customers and users of Manufacturing Leadership. TechValidate stands behind the authenticity of all published data. Learn more »

About TechValidate Research

Selected Research Highlights

Traditional Isn’t Always Better

More than Just a Tour

Hitachi Global Social Innovation Business

Introduction

Challenges

Use Case

Results

Company Profile

About Manufacturing Leadership

Fortune 500 Automotive & Transport Company

Introduction

Challenges

Use Case

Results

Company Profile

About Manufacturing Leadership

ML Summit – The Premier Industry Event

ML Summit – Interactive Learning

More to Explore

About Manufacturing Leadership