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TechValidate Research on Manufacturing Leadership

These pages present data that TechValidate has sourced via direct research with verified customers and users of Manufacturing Leadership. TechValidate stands behind the authenticity of all published data. Learn more »



448 Customers Surveyed

4,061 Data Points Collected

61 Published TechFacts

10 Published Charts

6 Published Case Studies



Selected Research Highlights


Manufacturing Leadership Customer Satisfaction Rating

A Vice President of a medium enterprise security products & services company said they would be very likely to recommend Manufacturing Leadership for this reason:

The ML Summit provides a great platform to meet industry peers and get the latest on manufacturing trends. It also provides exposure to what other companies are doing.

Manufacturing Leadership Plant Tour and Roundtable Customer Research

More than Just a Tour

What makes the MLC Plant Tour and Roundtable a unique and valuable experience in comparison to other manufacturing industry events you may attend?

Behind-the-scenes tour of a state-of-the-art U.S. factory
84%
Content is relevant and important to me
69%
Discussions can go deep into a topic, as directed by the participants' interests
59%
Intimate setting allows for lively debate
57%

Manufacturing Leadership Customer Research

It’s all about CONTENT & CONNECTIONS; 93% of participants would send 2 or more team members.

Based on the number of networking opportunities and range of content being delivered at the Manufacturing Leadership Summit, I would recommend companies send ____ team member(s).

5: 4%
4: 4%
3: 30%
2: 54%
1: 7%

Manufacturing Leadership Customer Fact

Manufacturing Leadership Delivers

A large enterprise computer software company chose Manufacturing Leadership’s Brand and Demand Solutions Practice as a trusted marketing partner because of their ability to reach out to their target audience, their integrated marketing approach, access to analysts/industry thought-leadership, and confidence in their ability to deliver as advertised.

Manufacturing Leadership Case Study

Hitachi America, Ltd.

Introduction

This case study of Hitachi America, Ltd. is based on a June 2018 survey of Manufacturing Leadership customers by TechValidate, a 3rd-party research service.

“Overall, a very positive summit with focus on building new long-term relationships.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Manufacturing Leadership:

  • Believes that today’s “traditional” trade shows and/or conferences are plagued with the following problems:
    • Transient audiences driving few relationships
    • Limited networking, dull activities, and a lack of touch points with participants
    • A lack of true decision makers in attendance
    • Being more of a PR opportunity vs. demand generation vehicle
    • Too much competition
  • Believes that demand generation activities done in the last 24 months that failed to deliver a return were caused by the following:
    • Delivering the right message to the wrong audence
    • A lack of integrated marketing strategy due to short shelf-life

Use Case

The key features and functionalities of Manufacturing Leadership that the surveyed company uses:

  • Finds that the Manufacturing Leadership Summit is unique and valuable in comparison to other sponsored events because of the following qualities:
    • An environment that fosters relationship building
    • Nonstop networking
    • Guaranteed meetings with true decision makers

Results

The surveyed company achieved the following results with Manufacturing Leadership:

  • Says the Manufacturing Leadership Summit was instrumental to their ability to meet with desired/qualified prospects for 1-on-1 briefing sessions.
  • Estimates that it is 2 times more likely they will generate a return on their investment at the Manufacturing Leadership Summit vs. other events.
  • Would strongly recommend this event to their peers.
  • Chose Manufacturing Leadership’s Brand and Demand Solutions Practice as a trusted marketing partner for the following reasons:
    • Ability to reach out to their target audience
    • Access to analysts/industry thought leadership
    • Best-in-class program management & support
    • Unique approach to marketing (new marketing channels)
    • Confidence in their ability to deliver as advertised

Manufacturing Leadership Case Study

Fortune 500 Automotive & Transport Company

Introduction

This case study of a Fortune 500 automotive & transport company is based on a June 2016 survey of Manufacturing Leadership customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Manufacturing Leadership provides direction to where I should be researching and looking for solutions.”

Challenges

The business challenge that led the profiled company to evaluate and ultimately select Manufacturing Leadership:

  • The company agree that the pre-arranged meetings with the Technology Partners at the Manufacturing Leadership Summit was time well spent.

Use Case

The key features and functionalities of Manufacturing Leadership that the surveyed company uses:

  • Believes that today’s “traditional” trade shows and/or conferences are plagued with the following problem:
    • Theoretical presentations producing two few action items and takeaways
  • Finds that the unique interactive structure of the Manufacturing Leadership Summit leads to the following benefits:
    • Access to best practices
    • Increased networking & relationship building
    • A forum which allows them to get real solutions to business challenges
    • More value overall
  • Would recommend other companies send 4 team members based on the amount of networking opportunities and range of content being delivered at the Manufacturing Leadership Summit.
  • Would be more likely to inquire about services if a solution provider sponsored the Manufacturing Leadership Summit.

Results

The surveyed company achieved the following results with Manufacturing Leadership:

  • Was able to generate 10 real business and personal relationships at the Manufacturing Leadership Summit.
  • Rates the value of content received at the Manufacturing Leadership Summit as timely and relevant.
  • Would choose to attend the Manufacturing Leadership Summit if they could only go to one external event per year.
  • Would strongly recommend this event to their colleagues and/or peers.


More to Explore



About Manufacturing Leadership

The Manufacturing Leadership Summit, now in its 10th year, is hosted by the Manufacturing Leadership Council of Frost & Sullivan. Their mission is to enable chief executives and their leadership teams to collaborate and debate with like minded peers to identify and outline tomorrow’s strategies and to create winning companies for the future. They believe that cross functional, cross industry, global networking and collaboration will enable leaders to broaden their lens, identify risks and opportunities that can make or break their companies and support better, faster decision making in today’s increasingly complex environment.

  Manufacturing Leadership Council Website