TechValidate Research on Looker

These pages present data that TechValidate has sourced via direct research with verified customers and users of Looker. TechValidate stands behind the authenticity of all published data. Learn more »



150 Customers Surveyed

1,232 Data Points Collected

34 Published TechFacts

1 Published Chart

4 Published Case Studies



Selected Research Highlights


Looker Customer Testimonial

Our Marketing team uses Looker to understand how our campaigns are performing, in addition to knowing the LTV of our customers.

Director of Marketing, Small Business Health Care Company

Looker Customer Satisfaction Rating

A Data Analyst at a small business media & entertainment company would be very likely to recommend Looker for this reason:

I have recommended Looker to a friend or colleague. It is by far the best/most intuitive/most user-friendly tool of its ilk I have used or seen.

Looker Customer Research

Over 80% of our customers evaluated Tableau before they ultimately decided to go with Looker.

Which vendor(s) did you evaluate before choosing Looker?

Tableau
82%
Homegrown / Excel
53%
Periscope
42%
Chart.io
35%
Domo
28%
PowerBI
24%
Qlik
24%
SiSense
14%
Birst
9%
MicroStrategy
7%
Cognos
6%
OBIEE
3%

Looker Case Study

Small Business Media & Entertainment Company

Introduction

This case study of a small business media & entertainment company is based on an April 2018 survey of Looker customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Looker helped my company uncover business opportunities that would have otherwise gone unnoticed.”

“Looker has helped us identify a shift in the makeup of our audience over the course of the past year. It has also helped us identify our most efficient marketing channels. "

“Everyone from product to editorial is using Looker in some capacity — some are receiving regular email dashboards and others are accessing the tool themselves on a daily basis. One of the most recent advancements coming out of Looker involves the editorial team using Looker to identify content themes that resonate with our audience. This data access has the potential to drive out editorial strategy in the near future.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Looker:

  • Looker gives their users:
    • Access to the data they need
    • Trustworthy metrics/reports
  • Evaluated the following vendors before choosing Looker:
    • Tableau
    • Domo
    • Chart.io

Use Case

The key features and functionalities of Looker that the surveyed company uses:

  • Departments using Looker:
    • Entire organization
    • Marketing
    • Sales
    • Finance
    • Product
  • Rates the following Looker capabilities compared to the competition:
    • Overall experience: best in class compared to
    • Chat support: best in class compared to
    • Trustworthiness: best in class compared to
    • Scalability: better than
    • Ability to spark curiosity about data: significantly better than

Results

The surveyed company achieved the following results with Looker:

  • Makes 20-30% of their decisions using data from Looker.
  • By working with Looker, their organization:
    • Improved their understanding of users / customers in relation to the product
    • Improved their understanding of prospects / customers in relation to marketing
    • Eliminated or reduced the footprint of other tools
    • Spotted issues/risks they were previously unaware of

Looker Case Study

Growth Street

Introduction

This case study of Growth Street is based on an April 2018 survey of Looker customers by TechValidate, a 3rd-party research service.

“Looker helped my company uncover business opportunities that would have otherwise gone unnoticed.”

“Huge improvements in Credit/Risk reporting for our underwriting of businesses. Looker has allowed improved efficiencies and therefore more revenue.”

“Credit/Risk – Portfolio management. Marketing – Email Campaign Optimisation. Sales – Pipeline management and reporting. Operations – financial reconciliation.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Looker:

  • Looker gives their users:
    • Access to the data they need
    • Trustworthy metrics/reports
  • Evaluated the following vendors before choosing Looker:
    • Tableau
    • Qlik
    • Periscope
    • SiSense
    • Domo
    • Chart.io

Use Case

The key features and functionalities of Looker that the surveyed company uses:

  • Departments using Looker:
    • Entire organization
    • Marketing
    • Sales
    • Operations/logistics
  • Rates the following Looker capabilities compared to the competition:
    • Overall experience: significantly better
    • Chat support: best in class
    • Trustworthiness: significantly better
    • Scalability: better
    • Ability to spark curiosity about data: significantly better

Results

The surveyed company achieved the following results with Looker:

  • Makes 30-40% of their decisions using data from Looker.
  • Saw a return on their investment in Looker within 6 months.
  • By working with Looker, their organization:
    • Improved their understanding of users / customers in relation to the product
    • Improved their undertanding of prospects / customers in relation to marketing
    • Eliminated or reduced the footprint of other tools
    • Spotted issues/risks they were previously unaware of


More to Explore



About Looker

Looker is a complete data platform that offers data analytics and business insights to every department, and easily integrates into applications to deliver data directly into the decision-making process.

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