TechValidate Research on Kahu

14 Charts


Kahu Customer Research

Are your customers interested in Kahu’s Stolen Vehicle Recovery feature?

Interested: 92%
Not interested: 8%

Kahu Customer Research

Before Kahu, how quickly was your dealership able to detect vehicle theft?

Same day: 40%
1 day or more: 60%

Kahu Customer Research

Reasons for purchasing Kahu

Select the reasons your dealership purchased Kahu.

Improve operational efficiency (lot management, car battery maintenance)
70%
Increase F&I profit
69%
Protect vehicles with Kahu's stolen vehicle recovery
68%
Find test drive vehicles quickly
55%
Managing loaners
43%
Improved fixed operations
26%
Bring customers back for service
20%

Kahu Customer Research

Which of the following service benefits has your dealership experienced with Kahu?

Improved customer relations
56%
More timely, effective marketing promos (using actual vehicle mileage)
48%
Increased ROs
31%

Kahu Customer Research

How much time does Kahu save in the test driving process? (locating car and bringing to customer)

25 minutes or more: 10%
11–25 minutes: 26%
6–10 minutes: 36%
1–5 minutes: 28%

Spireon Kahu Customer Research

Top 3 Kahu features for consumers

Dealerships chose which Kahu features their customers were most interested in.

Car location (separate from stolen vehicle recovery)
80%
Stolen vehicle recovery
75%
Geofences/virtual boundaries
51%
Battery health
48%
Speed alerts
48%
$10K financial guarantee (amounts vary in FL, IL, NY)
24%
Trip history
23%
Other
4%

Spireon Kahu Customer Research

Since installing Kahu, 96% of dealerships with 500+ vehicles in inventory have improved customer visits to their dealership.

No: 4%
Yes: 96%

Spireon Kahu Customer Research

Improve Your Customer Visits

With Kahu, 92% of dealerships have improved the customer experience by finding cars quickly and ensuring batteries are charged.

No Improvement: 8%
Improved Customer Visits: 92%

Kahu Customer Research

If I were to choose 3 new features to add to Kahu, they would be…

Ability to push service promos to customers via the Kahu app
41%
Ability for customers to schedule service from the Kahu app
39%
Low tire pressure alert
39%
Ability to match test drives to sales person
36%
Ability to locate aging inventory
29%
Breadcrumb trails
29%
Speed alerts
29%
Trim level of inventory
21%
Other
18%

Kahu Customer Research

The average time spent finding cars for test drives using Kahu is…

1-5 minutes: 71%
6-10 minutes: 24%
11+ minutes: 5%

Kahu Customer Research

Our dealership’s biggest barriers to achieving higher consumer sales for Kahu are…

Customers not interested when pitched
41%
Need better training
35%
No room on the frontend
30%
Lack of spiff/rebate
22%
Need a lender advance
17%
No room on the backend
7%
Have too many menu items
6%

Kahu Customer Research

Please indicate how much time your dealership spends a week on battery management (i.e. changing batteries, charging batteries, starting cars):

1-3 hours per week 4-6 hours per week 7-9 hours per week 10-12 hours per week 13+ hours per week

Prior to Kahu
After launching Kahu

Kahu Customer Research

How has Kahu impacted your dealership’s lot management?

Reduced audit times
49%
Speeds the process of finding cars for test drives
78%
Helps identify aging inventory
51%
Cuts down on employee after-hours car usage
40%
Reduces time spent managing batteries
54%
Improved after-hours security
49%
Has not impacted our lot management
15%

Kahu Customer Research

The main reasons our dealership purchased Kahu are…

Increase F&I profit
69%
Improve operational efficiency
58%
Find test drive vehicles quickly
52%
Bring customers back for service
29%
Strong relationship with Spireon
20%
Strong relationship with a Spireon partner (e.g., Berkshire Hathaway, Ethos)
28%



More Research on Kahu