TechValidate Research on JW Player


JW Player Customer Research

Top Challenges For Digital Video Businesses

What do you see as the top challenge(s) facing your video business in 2021?

Reaching audiences on new screens (Roku, Apple TV, etc)
28%
Insufficient advertising demand (low ad fill and/or CPMs)
27%
Increasing video engagement (average viewing sessions)
50%
Doing more with less (due to cost cutting, and overall business climate)
48%
Exploring and optimizing subscription and/or pay per view revenue models
25%
Developing more compelling live video experiences
31%
Producing and/or acquiring more video content
36%




About This Data

This data was sourced directly from verified users of JW Player by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

Respondent Details


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