JW Player Customer Research
Please rank how critically each of the following criteria would impact your decision to switch video creation / editing solutions.
| Mission Critical | Very Critical | Critical | Not Critical | |
|---|---|---|---|---|
| Ease of Use: functionality that anyone can master |
30% |
26% |
27% |
17% |
| Cost: cheaper than current solution |
20% |
29% |
32% |
19% |
| Library of pre-licensed content |
11% |
20% |
23% |
46% |
| Easy integration with video provider |
25% |
27% |
25% |
23% |
| Speed: reduces current time spent on content creation |
28% |
41% |
23% |
8% |
| Automatic video content generation |
12% |
23% |
18% |
47% |
| Ability to integrate with my site for end-users to create content |
14% |
19% |
26% |
41% |
