TechValidate Research on JW Player

5 Charts


JW Player Customer Research

9 out of 10 companies rate JW Player better than other platforms for their video needs

Please rate JW Player compared to other video platform solutions:

Best in class Significantly Better Better Not Better

Video viewing experience
Advertising Revenue
Ease of use
Expanding reach on new screens / platforms
Breadth in developer APIs and documentation

JW Player Customer Research

Deepening Audience Engagement

By how much did JW Player increase video viewing on your site and apps?

Over 100%
20%
50-100%
18%
40-50%
10%
30-40%
16%
20-30%
14%
10-20%
12%
Up to 10%
12%

JW Player Customer Research

Driving monetization and business growth

What impact did JW Player have on your video advertising and revenue?

Over 100%
18%
50-100%
9%
40-50%
13%
30-40%
13%
20-30%
4%
10-20%
9%
0-10%
33%

JW Player Customer Research

Video workflows for team productivity

By what percentage did JW Player increase the volume of video published?

Over 100%
15%
50-100%
33%
40-50%
8%
30-40%
15%
20-30%
8%
10-20%
12%
Up to 10%
10%

JW Player Customer Research

Top Challenges For Digital Video Businesses

What do you see as the top challenge(s) facing your video business in 2021?

Reaching audiences on new screens (Roku, Apple TV, etc)
28%
Insufficient advertising demand (low ad fill and/or CPMs)
27%
Increasing video engagement (average viewing sessions)
50%
Doing more with less (due to cost cutting, and overall business climate)
48%
Exploring and optimizing subscription and/or pay per view revenue models
25%
Developing more compelling live video experiences
31%
Producing and/or acquiring more video content
36%



More Research on JW Player