TechValidate Research on JW Player


JW Player Case Study

Htdigital.In

Introduction

This case study of htdigital.in is based on a January 2021 survey of JW Player customers by TechValidate, a 3rd-party research service.

“JW Player enables us to provide best-in-class viewer experiences, and supports our goals for growing video engagement, reach and revenue.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select JW Player:

  • The top challenge(s) facing their video business in 2021:
    • Insufficient advertising demand (low ad fill and/or CPMs)
    • Doing more with less (due to cost cutting, and overall business climate)
    • Exploring and optimizing subscription and/or pay per view revenue models
  • The three main drivers on why their company signed/renewed a partnership with JW Player:
    • Reducing video platform costs
    • Deepening viewer engagement with their video content
    • Scalability and performance of (live) video delivery
    • Turn key support for the latest digital video standards

Use Case

The key features and functionalities of JW Player that the surveyed company uses:

  • How they use JW Player:
    • Video Streaming (hosting, transcoding and playlist management)
    • Live Channels
    • Analytics

Results

The surveyed company achieved the following results with JW Player:

  • The vendors they evaluated before choosing JW Player:
    • Brightcove
    • Kaltura
    • Vimeo
  • Rates JW Player compared to other video platform solutions:
    • video viewing experience: significantly Better
    • advertising Revenue: significantly Better
    • ease of use: significantly Better
    • expanding reach on new screens / platforms: significantly Better
    • breadth in developer APIs and documentation: significantly Better
  • They increased the volume of video published by 30-40% with JW Player.




About This Data

This data was sourced directly from verified users of JW Player by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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