JW Player Forbes.Com.Mx

JW Player Case Study

Forbes.Com.Mx

This case study of forbes.com.mx is based on a December 2020 survey of JW Player customers by TechValidate, a 3rd-party research service.

“JW Player enables us to provide best-in-class viewer experiences, and supports our goals for growing video engagement, reach and revenue.”

“Not quite sure yet "

The business challenges that led the profiled company to evaluate and ultimately select JW Player:

The top challenge(s) facing their video business in 2021:
- Insufficient advertising demand (low ad fill and/or CPMs)
- Increasing video engagement (average viewing sessions)
- Doing more with less (due to cost cutting, and overall business climate)
- Producing and/or acquiring more video content
The three main drivers on why their company signed/renewed a partnership with JW Player:
- Deepening viewer engagement with their video content
- Increasing video advertising revenue

The key features and functionalities of JW Player that the surveyed company uses:

How they use JW Player:
- Web video players (desktop and mobile HTML5 players)
- Video Streaming (hosting, transcoding and playlist management)

The surveyed company achieved the following results with JW Player:

The vendors they evaluated before choosing JW Player:
- Brightcove
- YouTube
Rates JW Player compared to other video platform solutions:
- video viewing experience: significantly Better
- advertising Revenue: significantly Better
- ease of use: better
- expanding reach on new screens / platforms: better