TechValidate Research on JW Player

JW Player Case Study

Bath City Football Club


This case study of Bath City Football Club is based on a January 2021 survey of JW Player customers by TechValidate, a 3rd-party research service.

“JW Player enables us to provide best-in-class viewer experiences, and supports our goals for growing video engagement, reach and revenue.”

“We’ve enjoyed a dramatic improvement in quality and customer satisfaction using JW Player – I’m delighted.”


The business challenges that led the profiled company to evaluate and ultimately select JW Player:

  • The top challenge(s) facing their video business in 2021:
    • Increasing video engagement (average viewing sessions)
    • Exploring and optimizing subscription and/or pay per view revenue models
    • Developing more compelling live video experiences
  • The three main drivers on why their company signed/renewed a partnership with JW Player:
    • Scalability and performance of (live) video delivery
    • I wanted a reliable, scaleable and affordable player

Use Case

The key features and functionalities of JW Player that the surveyed company uses:

  • How they use JW Player:
    • Web video players (desktop and mobile HTML5 players)
    • Video Streaming (hosting, transcoding and playlist management)


The surveyed company achieved the following results with JW Player:

  • The vendors they evaluated before choosing JW Player:
    • Vimeo
    • YouTube
    • streamingvideoprovider
  • Rates JW Player compared to other video platform solutions:
    • video viewing experience: better
    • ease of use: best in class

About This Data

This data was sourced directly from verified users of JW Player by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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