TechValidate Research on JW Player

JW Player Case Study

Grupo Epasa


This case study of Grupo EPASA is based on a December 2020 survey of JW Player customers by TechValidate, a 3rd-party research service.

“Sencillo, poderoso y mortal”


The business challenges that led the profiled company to evaluate and ultimately select JW Player:

  • The top challenge(s) facing their video business in 2021:
    • Reaching audiences on new screens (Roku, Apple TV, etc)
    • Insufficient advertising demand (low ad fill and/or CPMs)
    • Exploring and optimizing subscription and/or pay per view revenue models
    • Developing more compelling live video experiences
    • Producing and/or acquiring more video content
  • The three main drivers on why their company signed/renewed a partnership with JW Player:
    • Reducing video platform costs
    • Scalability and performance of (live) video delivery
    • Turn key support for the latest digital video standards

Use Case

The key features and functionalities of JW Player that the surveyed company uses:

  • How they use JW Player:
    • Web video players (desktop and mobile HTML5 players)
    • Mobile SDKs
    • Video Streaming (hosting, transcoding and playlist management)
    • Engagement (Article Matching and Recommendations)
    • Analytics
    • Video Header Bidding


The surveyed company achieved the following results with JW Player:

  • The vendors they evaluated before choosing JW Player:
    • YouTube
  • Rates JW Player compared to other video platform solutions:
    • video viewing experience: significantly Better
    • advertising Revenue: significantly Better
    • ease of use: significantly Better
    • expanding reach on new screens / platforms: significantly Better
    • breadth in developer APIs and documentation: significantly Better
  • They increased the volume of video published by 50-100% with JW Player.

About This Data

This data was sourced directly from verified users of JW Player by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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