TechValidate Research on JW Player

JW Player Case Study



This case study of is based on a December 2020 survey of JW Player customers by TechValidate, a 3rd-party research service.

“JW Player enables us to provide best-in-class viewer experiences, and supports our goals for growing video engagement, reach and revenue.”

“We like being able to broadcast to 3 independent platforms.
The organization of our streams was important to us.”


The business challenges that led the profiled organization to evaluate and ultimately select JW Player:

  • The top challenge(s) facing their video business in 2021:
    • Increasing video engagement (average viewing sessions)
    • Doing more with less (due to cost cutting, and overall business climate)
    • Developing more compelling live video experiences
  • The three main drivers on why their company signed/renewed a partnership with JW Player:
    • Reducing video platform costs
    • Broadening audience reach across new screens or platforms
    • Turn key support for the latest digital video standards

Use Case

The key features and functionalities of JW Player that the surveyed organization uses:

  • How they use JW Player:
    • Web video players (desktop and mobile HTML5 players)
    • Video Streaming (hosting, transcoding and playlist management)
    • Live Channels
    • Engagement (Article Matching and Recommendations)
    • Analytics


The surveyed organization achieved the following results with JW Player:

  • The vendors they evaluated before choosing JW Player:
    • Vimeo
    • YouTube
  • Rates JW Player compared to other video platform solutions:
    • video viewing experience: best in class
    • advertising Revenue: significantly Better
    • ease of use: best in class
    • expanding reach on new screens / platforms: best in class
    • breadth in developer APIs and documentation: best in class
  • They increased the volume of video published by 30-40% with JW Player.

About This Data

This data was sourced directly from verified users of JW Player by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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