TechValidate Research on JW Player

These pages present data that TechValidate has sourced via direct research with verified customers and users of JW Player. TechValidate stands behind the authenticity of all published data. Learn more »



439 Customers Surveyed

3,064 Data Points Collected

26 Published TechFacts

6 Published Charts

21 Published Case Studies



Selected Research Highlights


JW Player Customer Testimonial

A good working relationship with your vendor is just as important to a best in class product with the latest features and the stability needed to focus on performance. JW Player has managed to achieve this for us.

Cesar Chavez, Director, Digital Operations, Fuse Media

JW Player Case Study

Forbes.Com.Mx

Introduction

This case study of forbes.com.mx is based on a December 2020 survey of JW Player customers by TechValidate, a 3rd-party research service.

“JW Player enables us to provide best-in-class viewer experiences, and supports our goals for growing video engagement, reach and revenue.”

“Not quite sure yet "

Challenges

The business challenges that led the profiled company to evaluate and ultimately select JW Player:

  • The top challenge(s) facing their video business in 2021:
    • Insufficient advertising demand (low ad fill and/or CPMs)
    • Increasing video engagement (average viewing sessions)
    • Doing more with less (due to cost cutting, and overall business climate)
    • Producing and/or acquiring more video content
  • The three main drivers on why their company signed/renewed a partnership with JW Player:
    • Deepening viewer engagement with their video content
    • Increasing video advertising revenue

Use Case

The key features and functionalities of JW Player that the surveyed company uses:

  • How they use JW Player:
    • Web video players (desktop and mobile HTML5 players)
    • Video Streaming (hosting, transcoding and playlist management)

Results

The surveyed company achieved the following results with JW Player:

  • The vendors they evaluated before choosing JW Player:
    • Brightcove
    • YouTube
  • Rates JW Player compared to other video platform solutions:
    • video viewing experience: significantly Better
    • advertising Revenue: significantly Better
    • ease of use: better
    • expanding reach on new screens / platforms: better

JW Player Case Study

Bath City Football Club

Introduction

This case study of Bath City Football Club is based on a January 2021 survey of JW Player customers by TechValidate, a 3rd-party research service.

“JW Player enables us to provide best-in-class viewer experiences, and supports our goals for growing video engagement, reach and revenue.”

“We’ve enjoyed a dramatic improvement in quality and customer satisfaction using JW Player – I’m delighted.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select JW Player:

  • The top challenge(s) facing their video business in 2021:
    • Increasing video engagement (average viewing sessions)
    • Exploring and optimizing subscription and/or pay per view revenue models
    • Developing more compelling live video experiences
  • The three main drivers on why their company signed/renewed a partnership with JW Player:
    • Scalability and performance of (live) video delivery
    • I wanted a reliable, scaleable and affordable player

Use Case

The key features and functionalities of JW Player that the surveyed company uses:

  • How they use JW Player:
    • Web video players (desktop and mobile HTML5 players)
    • Video Streaming (hosting, transcoding and playlist management)

Results

The surveyed company achieved the following results with JW Player:

  • The vendors they evaluated before choosing JW Player:
    • Vimeo
    • YouTube
    • streamingvideoprovider
  • Rates JW Player compared to other video platform solutions:
    • video viewing experience: better
    • ease of use: best in class

JW Player Customer Testimonial

We’ve had bad experiences with previous streaming vendors. JW Player has proved to be reliable and performant, cost-effective and easy to work with. Great team, as well.

Clay Anderson, Executive Director of Technology, Christianity Today International

JW Player Customer Research

Top Challenges For Digital Video Businesses

What do you see as the top challenge(s) facing your video business in 2021?

Reaching audiences on new screens (Roku, Apple TV, etc)
28%
Insufficient advertising demand (low ad fill and/or CPMs)
27%
Increasing video engagement (average viewing sessions)
50%
Doing more with less (due to cost cutting, and overall business climate)
48%
Exploring and optimizing subscription and/or pay per view revenue models
25%
Developing more compelling live video experiences
31%
Producing and/or acquiring more video content
36%

JW Player Customer Research

Please rank how critically each of the following criteria would impact your decision to switch video creation / editing solutions.

Mission Critical Very Critical Critical Not Critical
Ease of Use: functionality that anyone can master

30%

26%

27%

17%

Cost: cheaper than current solution

20%

29%

32%

19%

Library of pre-licensed content

11%

20%

23%

46%

Easy integration with video provider

25%

27%

25%

23%

Speed: reduces current time spent on content creation

28%

41%

23%

8%

Automatic video content generation

12%

23%

18%

47%

Ability to integrate with my site for end-users to create content

14%

19%

26%

41%



More to Explore



About JW Player

JW Player is the New York-based company that pioneered video on the web and continues to innovate for the future. As creators of the world’s first open source video player in 2008, we powered the original YouTube and have since expanded to video hosting and streaming, advertising, and analytics for 1 billion monthly unique viewers in 200 countries

JW Player Website   JW Player Website