TechValidate Research on JW Player

Introduction

This case study of htdigital.in is based on a January 2021 survey of JW Player customers by TechValidate, a 3rd-party research service.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select JW Player:

• The top challenge(s) facing their video business in 2021:
  • Insufficient advertising demand (low ad fill and/or CPMs)
  • Doing more with less (due to cost cutting, and overall business climate)
  • Exploring and optimizing subscription and/or pay per view revenue models
• The three main drivers on why their company signed/renewed a partnership with JW Player:
  • Reducing video platform costs
  • Deepening viewer engagement with their video content
  • Scalability and performance of (live) video delivery
  • Turn key support for the latest digital video standards

Use Case

The key features and functionalities of JW Player that the surveyed company uses:

• How they use JW Player:
  • Video Streaming (hosting, transcoding and playlist management)
  • Live Channels
  • Analytics

Results

The surveyed company achieved the following results with JW Player:

• The vendors they evaluated before choosing JW Player:
  • Brightcove
  • Kaltura
  • Vimeo
• Rates JW Player compared to other video platform solutions:
  • video viewing experience: significantly Better
  • advertising Revenue: significantly Better
  • ease of use: significantly Better
  • expanding reach on new screens / platforms: significantly Better
  • breadth in developer APIs and documentation: significantly Better
• They increased the volume of video published by 30-40% with JW Player.

Introduction

This case study of Mumbrella is based on a January 2021 survey of JW Player customers by TechValidate, a 3rd-party research service.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select JW Player:

• The top challenge(s) facing their video business in 2021:
  • Increasing video engagement (average viewing sessions)
• The three main drivers on why their company signed/renewed a partnership with JW Player:
  • Reducing video platform costs

Use Case

The key features and functionalities of JW Player that the surveyed company uses:

• How they use JW Player:
  • Web video players (desktop and mobile HTML5 players)

Results

The surveyed company achieved the following results with JW Player:

• The vendors they evaluated before choosing JW Player:
  • Brightcove
  • YouTube
• Rates JW Player compared to other video platform solutions:
  • video viewing experience: significantly Better
  • ease of use: significantly Better