TechValidate Research on Informatica

Informatica Case Study

Global 500 Financial Services Company


This case study of a Global 500 financial services company is based on a November 2020 survey of Informatica customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.


The business challenges that led the profiled company to evaluate and ultimately select Informatica:

They have improved or expect to improve with Informatica’s MDM/360 Solutions when it comes to the following:

  • Higher net new customer acquisition
  • More targeted cross and/or up sell to install base
  • Increased customer renewal and retention
  • Increased market share
  • Expansion into new geographies and/or market segments
  • Reduce customer churn risk
  • Reduced abandoned cart rate
  • Customer business process optimization/automation
  • Decreased IT operational costs

Use Case

The key features and functionalities of Informatica that the surveyed company uses:

They are using the following in the context of MDM:

  • Multidomain MDM

They selected Informatica’s MDM / 360 Solutions over Reltio due to their:

  • Best of breed MDM specific functionality
  • Ability to use a single vendor for all data management needs
  • Return on investment/total cost of ownership
  • Understanding of business and technical needs
  • Cloud roadmap
  • Trusted and strong brand reputation


The surveyed company achieved the following results with Informatica:

Began realizing value from their MDM solution in less than 6 months.

Estimated the following amounts of cumulative/total business value that has been generated in regards to

  • Customer Experience: $5m – $10m
  • Digital Commerce: $500K – $1m

About This Data

This data was sourced directly from verified users of Informatica by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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