Original Research on Impact

Impact Customer Research

Retail vertical

How do you pay for commerce content?

Always Often Sometimes Never

Bundled with other paid media
Unbundled — content only
Paid placement
Cost per action
Hybrid — paid placement/CPA
Cost per click

Impact Customer Research

With commerce content, I have seen improved…

Brand awareness	73%
Customer aquisition	55%
Revenue	49%
Conversion rates	36%
Customer advocacy	26%
Customer retention	22%
Internal perception of the affiliate/partnership channel	22%
Average order values	19%
Product ratings	19%
Re-engagement with existing customers to drive higher lifetime value	11%
Time to conversion	4%

Impact Customer Statistic

86% of surveyed organizations use reviews in their commerce content programs.

86%

Impact Customer Testimonial

Commerce content plays a huge role in our channel and helps with lowering the budget of paid placements.

— Hannah Shumate, Affiliate/Partnership Manager, Nisolo