TechValidate Research on Impact

These pages present data that TechValidate has sourced via direct research with verified customers and users of Impact. TechValidate stands behind the authenticity of all published data. Learn more »



191 Customers Surveyed

1,308 Data Points Collected

28 Published TechFacts

32 Published Charts



Selected Research Highlights


Impact Customer Research

Retail vertical

How do you pay for commerce content?

Always Often Sometimes Never

Bundled with other paid media
Unbundled — content only
Paid placement
Cost per action
Hybrid — paid placement/CPA
Cost per click

Impact Customer Research

With commerce content, I have seen improved…

Brand awareness
73%
Customer aquisition
55%
Revenue
49%
Conversion rates
36%
Customer advocacy
26%
Customer retention
22%
Internal perception of the affiliate/partnership channel
22%
Average order values
19%
Product ratings
19%
Re-engagement with existing customers to drive higher lifetime value
11%
Time to conversion
4%

Impact Customer Statistic

86% of surveyed organizations use reviews in their commerce content programs.

86%

Impact Customer Testimonial

Commerce content plays a huge role in our channel and helps with lowering the budget of paid placements.

Hannah Shumate, Affiliate/Partnership Manager, Nisolo



More to Explore



About Impact

Partnership automation lets you expand your program and scale every type of partnership, including affiliates, influencers, strategic business partners, mobile apps, publishers, and more. Grow your business rapidly with the Partnership Cloud.

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