TechValidate Research on Highspot

These pages present data that TechValidate has sourced via direct research with verified customers and users of Highspot. TechValidate stands behind the authenticity of all published data. Learn more »



655 Customers Surveyed

4,700 Data Points Collected

103 Published TechFacts

9 Published Charts

28 Published Case Studies



Selected Research Highlights


Highspot Case Study

S&P 500 Pro Services Company Drives 6-8x Content and Training Adoption with Highspot

Introduction

This case study of a S&P 500 professional services company is based on an April 2021 survey of Highspot customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Highspot:

  • They used the following sales enablement solutions prior to Highspot:
    • Custom Developed Solution
  • The challenges they faced using their previous solution:
    • The lack of insight into seller actions
    • The inability to easily integrate with other sales solutions
    • Hard to find content
  • The implications of the challenges using their previous solution:
    • Difficulty measuring content effectiveness
    • Difficulty measuring training effectiveness
    • Difficulty understanding where to focus improvement
    • Frustration between sales and marketing team

Use Case

The key features and functionalities of Highspot that the surveyed company uses:

  • Rate the impact the following factors played in their decision to select Highspot over alternative solutions:
    • Ease of Use: Major Impact
    • Ease of Administration: Major Impact
  • The types of sales plays they have designed with Highspot:
    • Improving Sales Skills
    • Product Launch
    • Vertical Selling

Results

The surveyed company achieved the following results with Highspot:

  • The outcome of their strategic initiatives with Highspot:
    • Reduced Cycle Time
    • Improved Rep Morale
  • How much has Highspot helped improve the following enablement areas:
    • increased Content Adoption: 6 – 8x
    • increased Training Adoption: 6 – 8x

Highspot Customer Fact

A marketing software and services company decreased seller ramp time by 75% since using Highspot.

Highspot Customer Statistic

69% of surveyed organizations faced challenges around the lack of insight into seller actions with their previous solution.

Highspot Customer Research

Highspot Manufacturing Customers Design Plays to Support a Range of Strategic Growth Initiatives

What types of sales plays have you designed with Highspot?

Product Launch
67%
Improve Sales Skills
33%
Launch/Reinforce Sales Methodology
33%
Vertical Selling
20%
Improve Competitive Execution
13%
Customer Retention
7%
Virtual Selling
7%
Other
47%

Highspot Case Study

Real Estate Company Ramp Reps 40% Faster with Sales Plays in Highspot

Introduction

This case study of a medium enterprise real estate company is based on an April 2021 survey of Highspot customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Highspot:

  • They used the following sales enablement solutions prior to Highspot:
    • Google Drive
  • The challenges they faced using their previous solution(s):
    • The lack of insight into seller actions
  • The implications of the challenges using their previous solution:
    • Difficulty measuring content effectiveness
    • Difficulty understanding where to focus improvement
    • Frustration between sales and marketing team

Use Case

The key features and functionalities of Highspot that the surveyed company uses:

  • Rates the impact of the following factors played in their decision to select Highspot over alternative solutions:
    • Ease of Use: Major impact
    • Ease of Administration: Major impact
    • Commitment to Customer Success: Major impact
  • The types of sales plays they have designed with Highspot:
    • Improving Sales Skills
    • Launch/Reinforce Sales Methodology
    • Product Launch

Results

The surveyed company achieved the following results with Highspot:

  • They increased sellers who achieved quota by 30%.
  • They decreased seller ramp time by 40% since using Highspot.
  • Specifies how much Highspot helped improved the following enablement areas:
    • Increased sales play adoption: 6 – 8x
    • Increased content adoption: 10x +
    • Increased buyer engagement: 6 – 8x
    • Increased speed to engagement, execution, and impact insights: 9-10x

Highspot Customer Research

Highspot Customers Design Plays to Support a Range of Strategic Growth Initiatives

What types of sales plays have you designed with Highspot?

Product Launch
60%
Improve Sales Skills
47%
Launch/Reinforce Sales Methodology
38%
Vertical Selling
35%
Improve Competitive Execution
28%
Virtual Selling
24%
Customer Retention
15%
Customer Satisfaction
12%
Regional Expansion
10%
Mergers / Acquisitions
4%
Other
20%


More to Explore



About Highspot

Highspot is the sales enablement platform that reps love. We empower companies to elevate customer conversations that drive strategic growth. Our intuitive platform combines intelligent content management, training, contextual guidance, customer engagement, and actionable analytics. Go-to-market teams use Highspot to deliver a unified buying experience that increases revenue, customer satisfaction, and retention.

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