TechValidate Research on Highspot

These pages present data that TechValidate has sourced via direct research with verified customers and users of Highspot. TechValidate stands behind the authenticity of all published data. Learn more »



713 Customers Surveyed

5,108 Data Points Collected

119 Published TechFacts

11 Published Charts

28 Published Case Studies



Selected Research Highlights


Highspot Customer Satisfaction Rating

A Head of Sales Enablement at a small business pharmaceuticals company would be very likely to recommend Highspot for this reason:

The UI is great and sales team was able to pick it up super quickly. It’s helped align our sales, marketing, and product teams around content and messaging.

Highspot Case Study

F500 Energy & Utilities Company Selects Highspot on Ease of Use and Adminstration

Introduction

This case study of a Fortune 500 energy & utilities company is based on an April 2021 survey of Highspot customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Highspot:

  • They used the following sales enablement solutions prior to Highspot:
    • Sharepoint
  • The challenges they faced using their previous solution(s):
    • Low sales team adoption
    • The lack of insight into seller actions
    • The inability to easily integrate with other sales solutions
  • The implications of the challenges using their previous solution:
    • Difficulty measuring content effectiveness
    • Difficulty measuring training effectiveness
    • Difficulty engaging buyers effectively

Use Case

The key features and functionalities of Highspot that the surveyed company uses:

  • Rates the impact of the following factors played in their decision to select Highspot over alternative solutions:
    • Ease of Use: Major Impact
    • Ease of Administration: Major Impact
    • Ease of Purchase: No Impact
    • Time to Value: Minor Impact
    • Commitment to Customer Success: Minor Impact
  • The types of sales plays they have designed with Highspot:
    • Improving Sales Skills
    • Product Launch

Results

The surveyed company achieved the following results with Highspot:

  • Specifies how much Highspot helped improved the following enablement areas:
    • Increased content adoption: 3 – 5x
    • Increased buyer engagement: 2x
    • Increased speed to engagement, execution, and impact insights: 3 – 5x

Highspot Customer Research

Highspot Manufacturing Customers Design Plays to Support a Range of Strategic Growth Initiatives

What types of sales plays have you designed with Highspot?

Product Launch
67%
Improve Sales Skills
33%
Launch/Reinforce Sales Methodology
33%
Vertical Selling
20%
Improve Competitive Execution
13%
Customer Retention
7%
Virtual Selling
7%
Other
47%

Highspot Customer Satisfaction Rating

A Marketing Professional at a Financial Services company, would be very likely to recommend Highspot for this reason:

Highspot has been incredibly useful for a number of reasons. We began by looking for a library tool, but Highspot was able to not only provide that basic need, but also the ability to send, track, and get data from the system. Everyone I’ve been in contact with has been incredibly helpful and kind. Highspot also provides helpful resources for its users and sales enablement professionals.

Highspot Case Study

Consumer Services Company Reduces Rep Time by 75% with Highspot

Introduction

This case study of PureB2B is based on an April 2021 survey of Highspot customers by TechValidate, a 3rd-party research service.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Highspot:

  • They used the following sales enablement solutions prior to Highspot:
    • Sharepoint
  • The challenges they faced using their previous solution(s):
    • Low sales team adoption
    • Low enablement team adoption
    • The lack of insight into seller actions
  • The implications of the challenges using their previous solution:
    • Sub-optimal rep ramp time
    • Difficulty measuring content effectiveness
    • Difficulty measuring training effectiveness
    • Difficulty driving strategic initiatives
    • Difficulty understanding where to focus improvement
    • Frustration between sales and sales enablement team

Use Case

The key features and functionalities of Highspot that the surveyed company uses:

  • Rates the impact of the following factors played in their decision to select Highspot over alternative solutions:
    • Ease of Use: Major Impact
    • Ease of Administration: Major Impact
    • Ease of Purchase: Major Impact
    • Time to Value: Major Impact
    • Commitment to Customer Success: Major Impact
  • The types of sales plays they have designed with Highspot:
    • Improving Sales Skills
    • Launch/Reinforce Sales Methodology
    • Improving Competitive Execution
    • Product Launch

Results

The surveyed company achieved the following results with Highspot:

  • The outcome of their strategic initiatives with Highspot:
    • Increased Pipe Opportunities
    • Increased Conversion Rates
    • Improved Rep Morale
    • Increased Competitive Win Rate
  • They increased sellers who achieved quota by 10%.
  • They decreased seller ramp time by 75% since using Highspot.
  • Specifies how much Highspot helped improved the following enablement areas:
    • Increased sales play adoption: 9-10x
    • Increased content adoption: 6 – 8x
    • Increased training adoption: 10x +
    • Increased buyer engagement: 3 – 5x
    • Increased speed to engagement, execution, and impact insights: 6 – 8x

Highspot Customer Research

Customers Choose Highspot for Ease of Use, Ease of Administration, and Commitment to Customer Succes

What impact did the following factors play in your decision to select Highspot over alternative solutions?

Major Impact Minor Impact No Impact
Ease of Use

92%

6%

2%

Ease of Administration

73%

24%

3%

Ease of Purchase

24%

51%

25%

Time to Value

62%

31%

7%

Commitment to Customer Success

71%

23%

6%



More to Explore



About Highspot

Highspot is the sales enablement platform that reps love. We empower companies to elevate customer conversations that drive strategic growth. Our intuitive platform combines intelligent content management, training, contextual guidance, customer engagement, and actionable analytics. Go-to-market teams use Highspot to deliver a unified buying experience that increases revenue, customer satisfaction, and retention.

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