TechValidate Research on Highspot

These pages present data that TechValidate has sourced via direct research with verified customers and users of Highspot. TechValidate stands behind the authenticity of all published data. Learn more »



918 Customers Surveyed

6,426 Data Points Collected

119 Published TechFacts

11 Published Charts

28 Published Case Studies



Selected Research Highlights


Highspot Case Study

Tech Manufacturing Companies Switches Solutions to Drive Increase Content Adoption

Introduction

This case study of a large enterprise aerospace & defense company is based on an April 2021 survey of Highspot customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Highspot:

  • They used the following sales enablement solutions prior to Highspot:
    • Showpad
  • The challenges they faced using their previous solution(s):
    • Low sales team adoption
    • Low enablement team adoption
    • The inability to easily integrate with other sales solutions
  • The implications of the challenges using their previous solution:
    • Difficulty driving strategic initiatives
    • Frustration between sales and marketing team
    • Frustration between sales and sales enablement team

Use Case

The key features and functionalities of Highspot that the surveyed company uses:

  • Rates the impact of the following factors played in their decision to select Highspot over alternative solutions:
    • Ease of Use: Major Impact
    • Ease of Administration: Major Impact
  • The types of sales plays they have designed with Highspot:
    • Product Launch

Results

The surveyed company achieved the following results with Highspot:

  • Highspot helped improved the following enablement areas:
    • increased content adoption: 3 – 5x

Highspot Customer Research

What outcomes have you achieved in using Highspot to support growth initiatives?

Increase in Rep Confidence
74%
Increase in Prospect Engagement
52%
Increase in Pipeline Contribution
29%
Increase in Revenue
21%
Increase in Customer Satisfaction
19%
Increase in Competitive Win Rates
18%
Increase Revenue From New Products
14%
Increase in Expansion Revenue
12%
Increase in Customer Retention
10%
Increase in Revenue from Channel Partners
6%

Highspot Case Study

Medium Enterprise Computer Software Company switched from Showpad

Introduction

This case study of a medium enterprise computer software company is based on an April 2021 survey of Highspot customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Highspot:

  • They used the following sales enablement solutions prior to Highspot:
    • Sharepoint
    • Google Drive
    • Showpad
    • Custom Developed Solution
  • The challenges they faced using their previous solution(s):
    • Low sales team adoption
    • Low marketing team adoption
    • Low enablement team adoption
    • The lack of insight into seller actions
    • The inability to easily integrate with other sales solutions
    • Difficult to update frequently, weak search functionality
  • The implications of the challenges using their previous solution:
    • Difficulty measuring content effectiveness
    • Difficulty measuring training effectiveness
    • Difficulty driving strategic initiatives

Use Case

The key features and functionalities of Highspot that the surveyed company uses:

  • Rates the impact the following factors played in their decision to select Highspot over alternative solutions:
    • Ease of Use: major impact
    • Ease of Administration: major impact
  • The types of sales plays they have designed with Highspot:
    • Improving Sales Skills
    • Launch/Reinforce Sales Methodology

Results

The surveyed company achieved the following results with Highspot:

  • Specifies how much Highspot helped improved the following enablement areas:
    • increased content adoption: 10x +
    • increased buyer engagement: 3 – 5x
    • increased speed to engagement, execution, and impact insights: 2x

Highspot Customer Statistic

37% of surveyed organizations increased buyer engagement using Highspot.

37%

Highspot Customer Research

Challenges faced by former Showpad users include:

Low sales team adoption
90%
Did not easily integrate with other sales solutions
60%
Did not provide insights into seller actions
60%
Low marketing team adoption
50%
Low enablement team adoption
40%
Poor customer support
20%
Other
20%

Highspot Customer Review

4/5 Stars

My favorite Highspot function and why:

My reps live for the remix function and pitch analytics.

As an admin whipping up a spot in a pinch has been the best thing ever – it’s fast for when launch needs to happen now and you can go back and add a smart page.

How I justify to my executive leadership the value of Highspot:

The insight into how our customers engage as part of a three pronged approach with our tech stack ( gong – insights in call, highspot – insight on content, Salesforce – pace of deals) + scaling sales content in a more manageable way than various gdrives and power point presentations



More to Explore



About Highspot

Highspot is the sales enablement platform that reps love. We empower companies to elevate customer conversations that drive strategic growth. Our intuitive platform combines intelligent content management, training, contextual guidance, customer engagement, and actionable analytics. Go-to-market teams use Highspot to deliver a unified buying experience that increases revenue, customer satisfaction, and retention.

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