TechValidate Research on Hanley Wood

209 TechFacts – Page 6 of 7


Hanley Wood Customer Review

How would you rate your overall satisfaction with the services received from Hanley Woods AMPLIFY?

4/5 Stars

Our overall experience working with the Hanley Wood:

Has been very good, no issues.

Would you recommend Hanley Wood?

Yes, if this is your market.

Hanley Wood Customer Statistic

71% of surveyed organizations partnered with Hanley Woods AMPLIFY to increase awareness & desirability of produces among industry pros.

Hanley Wood Customer Statistic

78% of surveyed organizations chose AMPLIFY as their marketing services partner because of its ability to access their target audience.

Hanley Wood Customer Testimonial

Stay Current on Market Trends to Provide Value

[Hanley Wood is an] excellent resource for staying current on trends in the market and allows me to be a valuable source for information to my customers.

Anthony Hoffman, Sales Representative, Ply Gem Industries

Hanley Wood Customer Testimonial

Solid Research Methods

Hanley Wood provides great information. Metrostudy provides quality information that you know is backed by solid research methods.

Accounting Manager, Medium Enterprise Industrial Manufacturing Company

Hanley Wood Customer Testimonial

Data is a Valuable Evaluation Tool

Metrostudy data helps us determine which markets we should be in. It also points out if we are underperforming in a market.

Executive, Large Enterprise Retail Company

Hanley Wood Customer Testimonial

Accelerate the Success of Your Programs

Hanley Wood provided excellent service. Their experience accelerated our programs’ success.

Marketing Director, Medium Enterprise Energy & Utilities Company

Hanley Wood Customer Testimonial

Focus Your Sales Efforts

Metrostudy has provided us with access to data that has made it easier to review and revise sales targets and to help focus our sales efforts.

Marketing Manager, Large Enterprise Construction Company

Hanley Wood Customer Testimonial

Reach Your Revenue Goals Leveraging Data

The information on leads has helped us reach our sales goals.

Sales Representative, Small Business Industrial Manufacturing Company

Hanley Wood Customer Testimonial

Fine Tuned for Industry-Leading Growth

Partnering with Hanley Wood / Metrostudy gave us insights into our customer base that allowed us to fine tune our advertising and marketing, creating industry-leading growth.

Tara Riley, President, Fresh Coat

Hanley Wood Customer Testimonial

Data Segmentation Provides Clarity

Through the appending of the Metrostudy segments, we were able to drive our own segmentation process in-house and that has given us much more clarity into our data.

Financial Analyst, Small Business Energy & Utilities Company

Hanley Wood Customer Testimonial

Strategic Deployment

Hanley Wood provides a much more granular data view than any other service provides which has helped us deploy our resources more strategically.

Marketing Manager, S&P 500 Chemicals Company

Hanley Wood Customer Testimonial

Data Helps Find New Markets

Metrostudy allows me to search out new builders/contractors in areas that I have not concentrated on in the past. It gives me a good gauge of the housing market in those particular areas.

Sales Representative, Large Enterprise Retail Company

Hanley Wood Customer Testimonial

Improved Data-Driven Marketing

Hanley Wood / Metrostudy helped us identify gaps in our data so we could form a strategy to improve data-driven marketing.

Vice President, Small Business Construction Company

Hanley Wood Customer Review

Data Helps Sales and Marketing Alignment

4/5 Stars

Has your data implementation helped your sales and marketing teams align?

Yes!

Hanley Wood Customer Review

Data Helps Sales Too!

5/5 Stars

Other functions/departments in the organization that have benefited from access to the purchased data?

Our Sales department has benefitted from access to the purchased data.

Hanley Wood Customer Review

5 Star Rating for Data & Information Services!

5/5 Stars

Other functions/departments in the organization that have benefited from access to the purchased data?

Sales and Finance

Hanley Wood Customer Review

5 Star Rating for Data & Information Services!

5/5 Stars

Hanley Wood Customer Review

5 Star Rating for Data & Information Services!

5/5 Stars

Hanley Wood Customer Statistic

Data Strategy

86% of surveyed organizations consider their data strategy very important to their overall marketing strategy & execution.

86%

Hanley Wood Customer Statistic

85% of organizations agreed with the following statement:

“Hanley Wood’s data program(s) helped me implement smarter sales and marketing strategies resulting in business opportunities that I would have otherwise missed.”

85%

Hanley Wood Customer Statistic

67% of surveyed organizations have a greater ability to segment and target customers and prospects as a result of leveraging a data program with Hanley Wood / Metrostudy.

67%

Hanley Wood Customer Statistic

66% of surveyed organizations found the breadth & depth of the data available was the key selection criteria for choosing Hanley Wood / Metrostudy as their data and information service partner.

66%

Hanley Wood Customer Statistic

72% of surveyed organizations found market & data expertise was the key selection criteria for choosing Hanley Wood / Metrostudy as their data and information service partner.

72%

Hanley Wood Customer Statistic

77% of surveyed organizations partnered with Hanley Wood / Metrostudy for their data and information needs because of its ability to target growth opportunities.

77%

Hanley Wood Customer Fact

“The audience demographics are top tier. We are able to network with great people who are some of the best in their industry.”

CIC has been able to generate qualified leads, increase brand and/or product awareness, and develop personal connections with key individuals and decision makers from their event.

Hanley Wood Customer Fact

“Hanley Wood events have helped us discover new avenues for product awareness and sales.”

Cosella Dorken Products has been able to generate qualified leads and increase brand and/or product awareness from their event.

Hanley Wood Customer Fact

“Hanley Wood has helped us achieve the leadership position in our industry.”

Boise Cascade Company has been able to develop personal connections with key individuals and decision makers and strengthen loyalty with key buyers from their event.

Hanley Wood Customer Fact

“Hanley Wood does a nice job with all of the events they put on. They help interact with customers in a different environment.”

Timberlake Cabinets has been able to improve cost efficiency & reduce the strain on staff to produce event(s), increase brand and/or product awareness, develop personal connections with key individuals and decision makers, and strengthen loyalty with key buyers from their event.

Hanley Wood Customer Fact

“Hanley Wood helped us create brand awareness and connect with industry prospects.”

Plastpro has been able to generate qualified leads, increase brand and/or product awareness, and develop personal connections with key individuals and decision makers from their event.




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