TechValidate Research on Hanley Wood

209 TechFacts – Page 2 of 7


Hanley Wood Customer Satisfaction Rating

A Sales Manager at a medium enterprise consumer products company would be very likely to recommend Hanley Wood for this reason:

I’ve found the people at Hanley Wood to be responsive to my requests for information. I respect the knowledge of the industry that they have shown from when I worked at a previous employer in this same industry.

Hanley Wood Customer Satisfaction Rating

Ed Wolff, a Chief Revenue Officer at LeaseLock, would be very likely to recommend Hanley Wood for this reason:

Great content.

Hanley Wood Customer Satisfaction Rating

A Vice President of Marketing at a medium enterprise wholesale distribution company would be very likely to recommend Hanley Wood for this reason:

Hanley Wood is one of the key pubs in our industry.

Hanley Wood Customer Statistic

Improve Customer Loyalty

1 in 4 of surveyed customers strengthened loyalty with key buyers after their Hanley Wood event.

Hanley Wood Customer Statistic

Personal Connections

62% of surveyed customers made personal connections with key individuals and decision-makers after their Hanley Wood event.

Hanley Wood Customer Statistic

Increase Brand Awareness

66% of surveyed customers increased brand and/or product awareness after their Hanley Wood event.

Hanley Wood Customer Statistic

Generate Quality Leads

More than half of surveyed customers generated qualified leads after their Hanley Wood event.

Hanley Wood Customer Statistic

95% of surveyed customers rate Hanley Wood’s reliability as better compared to the competition.

95%

Hanley Wood Customer Statistic

96% of surveyed customers rate Hanley Wood’s performance as better compared to the competition.

96%

Hanley Wood Customer Statistic

95% of surveyed customers rate Hanley Wood’s execution as better compared to the competition.

95%

Hanley Wood Customer Statistic

69% of surveyed customers rate Hanley Wood’s customer service as significantly better compared to the competition.

Hanley Wood Customer Statistic

97% of surveyed customers rate Hanley Wood’s customer service as better compared to the competition.

97%

Hanley Wood Customer Statistic

87% of surveyed customers rate Hanley Wood’s Return on Investment (ROI) as better compared to the competition.

Hanley Wood Customer Fact

DIGITAL MARKETING PARTNER

USG Corporation partnered with Hanley Wood as their digital marketing partner because of their exceptional reach to a target audience, with best-in-class targeting capabilities, and association with editorially-driven subject matter expertise.

Hanley Wood Customer Review

How would you rate your overall satisfaction with the services received from Hanley Wood?

5/5 Stars

Hanley Wood Customer Testimonial

CEU QUALIFIED LEADS

We gain qualified leads from the newly created CEU, reaching a broad audience.

Molly Galvin, Marketing Manager, USG Corporation

Hanley Wood Customer Statistic

DIGITAL EVENT PROMOTION

75% of companies who partnered with Hanley Wood for event promotion saw an increase in event registrations.

75%

Hanley Wood Customer Statistic

78% of companies who partnered with Hanley Wood to drive qualified traffic to a digital destination saw an increase in digital engagement i.e., video views, etc.

78%

Hanley Wood Customer Statistic

AWARENESS & ROI

92% of companies who partnered with Hanley Wood for brand and/or product awareness saw an increase in brand and/or product awareness.

92%

Hanley Wood Customer Testimonial

GREAT INDUSTRY EXPOSURE

Industry exposure to customers seeking our product. I anticipate that when we launch our digital campaigns in 2018, we will see additional traffic to key websites/landing pages.

Tiffany Hughes, Marketing Director, Meyco Products, Inc.

Hanley Wood Customer Testimonial

REACH TO UNTAPPED AUDIENCE

HW allows us to reach an audience not touched by other media sources.

Marketing Manager, Large Enterprise Construction Company

Hanley Wood Customer Testimonial

INFORMATION INTO HANDS OF ARCHITECTS

Our relationship with Hanley Wood allows us to get education and information into the hands of more architects than we could reach through our own means.

Marketing Director, Membership Organization

Hanley Wood Customer Testimonial

ALWAYS OUR FIRST OPTION

Hanley Wood is always our first option when we look to support our brand online or in print.

Steven Ferry, Marketing Professional, Aqua Products

Hanley Wood Customer Testimonial

INCREASED QUALIFIED PROSPECTS

Hanley Wood has helped to bring more qualified prospective buyers to our website.

Marketing Manager, Medium Enterprise Industrial Manufacturing Company

Hanley Wood Customer Testimonial

TRAFFIC DRIVER

Has helped traffic to our website.

John Dever, Manufacturing Director, Indiana Phoenix Inc.

Hanley Wood Customer Testimonial

BETTER ENGAGEMENT THAN COMPETITORS

We’ve seen reasonable results that are somewhat better than competitors in terms of targeting, and much better in engagement.

Marketing Director, Medium Enterprise Consumer Products Company

Hanley Wood Customer Testimonial

AWARENESS

Begin to create broader awareness of our program value proposition within the market.

Marketing Manager, Large Enterprise Energy & Utilities Company

Hanley Wood Customer Testimonial

SPECIFIC TARGETING

Hanley Wood allows for targeting specific professionals.

Marketing Professional, Large Enterprise Construction Company

Hanley Wood Customer Testimonial

ARCHITECT LEADS

We acquired many leads in the field of architecture, allowing us to make inroads into that market.

Monica Richards, Marketing Manager, MiaSole

Hanley Wood Customer Testimonial

INCREASE IN SITE TRAFFIC

We seem to have had an increase in our website traffic.

Douglas Hancock, CEO, VIP Solutions




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