TechValidate Research on Hanley Wood

254 TechFacts – Page 1 of 9


Hanley Wood Customer Statistic

INCREASED BRAND AND/OR PRODUCT AWARENESS

72% of surveyed organizations increased brand and/or product awareness through digital campaigns.

Hanley Wood Customer Satisfaction Rating

CONSUMER DATA

A Vice President of Marketing at a large enterprise industrial manufacturing company would be likely to recommend Hanley Wood for this reason:

Highest readership and broadest scope of consumer data.

Hanley Wood Customer Satisfaction Rating

PRODUCT OFFERINGS

A Vice President of Marketing at a small business construction company would be likely to recommend Hanley Wood for this reason:

Healthy suite of products/service options and responsive staff.

Hanley Wood Customer Review

USEFUL RESEARCH & TARGETING

4/5 Stars

Our overall experience working with the Hanley Wood:

Research has been useful.
Has useful targeting ability.

Would you recommend Hanley Wood?

For those in the construction industry, yes.

Hanley Wood Customer Satisfaction Rating

STRONG CONTENT

A Marketing Manager at a medium enterprise infrastructure and engineering company would be very likely to recommend Hanley Wood for this reason:

Easy to work with and publications are good.

Hanley Wood Customer Review

RETURN ON INVESTMENT

4/5 Stars

Our overall experience working with the Hanley Wood:

Solid ROI. Easy to work with, delivers what’s promised.

Hanley Wood Customer Satisfaction Rating

HANLEY WOOD IS EFFECTIVE

A Chief Marketing Officer (CMO) at a small business industrial manufacturing company would be very likely to recommend Hanley Wood for this reason:

Effective advertising.

Hanley Wood Customer Satisfaction Rating

TOP NOTCH RESOURCES & INDUSTRY KNOWLEDGE

A Director of Sales at a large enterprise consumer products company would be very likely to recommend Hanley Wood for this reason:

Outstanding resources and industry knowledge.

Hanley Wood Customer Satisfaction Rating

HELPFUL SALES TEAM & QUALITY CONTENT

Heather Bowman, a Marketing Manager at Superior Plastic Products, Inc., would be likely to recommend Hanley Wood for this reason:

Quality content, great research options & a helpful sales team.

Hanley Wood Customer Review

5 STAR RATING

5/5 Stars

Our overall experience working with the Hanley Wood:

They provided a service that is very valuable to our business. They got us up and running quickly and we are now utilizing on a daily basis

Would you recommend Hanley Wood?

In our own company, yes. To our competition no. Don’t want them to have access to this valuable info.

Hanley Wood Customer Satisfaction Rating

CONTENT QUALITY RECOMMENDATION

Jessica Hewitt, a Marketing or Communications Director at Mendocino Forest Products Co., LLC, would be very likely to recommend Hanley Wood for this reason:

Top quality content.

Hanley Wood Customer Review

5 STAR RATING FOR DIGITAL PROGRAMS

5/5 Stars

Our overall experience working with the Hanley Wood:

I enjoy working with them.

Would you recommend Hanley Wood?

Yes. Easy to work with.

Hanley Wood Customer Satisfaction Rating

THE ASSOCIATION OF AQUATIC PROFESSIONALS (AOAP) RECOMMENDS HANLEY WOOD

Juliene Hefter, a Chief Executive Officer (CEO) at Industry Associations of Aquatic Professionals (AOAP), would be very likely to recommend Hanley Wood for this reason:

I have always been pleased with what Hanley Wood provides.

Hanley Wood Customer Testimonial

AUDIENCE TARGETING

Hanley Wood gives us unique access to the niche audience we’re targeting.

Marketing Manager, Small Business Industrial Manufacturing Company

Hanley Wood Customer Testimonial

BRAND AWARENESS

Hanley Wood has been one of several effective media platforms that has enabled our brand to become well known among trade professionals.

Marketing or Communications Director, Medium Enterprise Industrial Manufacturing Company

Hanley Wood Customer Testimonial

CONTINUING EDUCATION COURSE ENGAGEMENT

The high number of people taking our continuing ed courses and the lead engagement was a pleasant surprise.

Marketing or Communications Director, Medium Enterprise Construction Company

Hanley Wood Customer Testimonial

INCREASE IN WEBSITE TRAFFIC

The wallpaper ads we ran increased our web traffic.

Niv Lin, Marketing Specialist , Delta Electronics

Hanley Wood Customer Testimonial

INDUSTRY NETWORKING

Hanley Wood helped us with networking and introductions to key people in the industry.

John Rovi, Architectural Business Development Manager, Oldcastle BuildingEnvelope

Hanley Wood Customer Testimonial

INCREASED AWARENESS

Running a digital campaign with Hanley Wood increased awareness of our product and the quality.

Lisa Martin, Marketing Manager, Maze Nail Co

Hanley Wood Customer Statistic

OVERALL SATISFACTION

4/5 Stars



72% of surveyed organizations rated their overall satisfaction with the services received from Hanley Wood as 4 stars or higher.

Hanley Wood Customer Statistic

RETURN ON INVESTMENT

71% of surveyed organizations rate Hanley Wood’s Return on Investment (ROI) as better compared to the competition.

71%

Hanley Wood Customer Statistic

TARGETING CAPABILITIES

85% of surveyed organizations rate Hanley Wood’s targeting capabilities as better compared to the competition.

85%

Hanley Wood Customer Statistic

AUDIENCE QUALITY

85% of surveyed organizations rate Hanley Wood’s audience quality as better compared to the competition.

85%

Hanley Wood Customer Statistic

DIGITAL PERFORMANCE

82% of surveyed organizations rate Hanley Wood’s digital performance / engagement as better compared to the competition.

82%

Hanley Wood Customer Statistic

Best-in-class Targeting Capabilities

62% of surveyed organizations partnered with Hanley Wood as their digital marketing partner because of their exceptional reach to target audiences with best-in-class targeting capabilities.

62%

Hanley Wood Customer Statistic

Brand/Product Awareness

72% of surveyed organizations partnered with Hanley Wood for brand and/or product awareness.

72%

Hanley Wood Customer Satisfaction Rating

Richard Federico, a Vice President of Sales at BSH Home Appliances, would be very likely to recommend Hanley Wood for this reason:

Great information and great customer service.

Hanley Wood Customer Statistic

MOBILE MARKETING CUSTOMER EXPERIENCE CHALLENGE

41% of surveyed customers are facing challenges with creating a seamless customer experience across devices with implementing mobile marketing.

41%

Hanley Wood Customer Statistic

2020 PRIORITY: VIDEO

61% of surveyed customers rate implementing video as a high priority in 2020.

61%

Hanley Wood Customer Statistic

2020 PRIORITY: DIGITAL DEVELOPMENT

61% of surveyed customers rated implementing digital development (website, landing pages, microsites) as a high priority in 2020.

61%



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