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TechValidate Research on Hanley Wood

166 TechFacts – Page 1 of 6


Hanley Wood Customer Fact

DIGITAL MARKETING PARTNER

USG Corporation partnered with Hanley Wood as their digital marketing partner because of their exceptional reach to a target audience, with best-in-class targeting capabilities, and association with editorially-driven subject matter expertise.

Hanley Wood Customer Review

How would you rate your overall satisfaction with the services received from Hanley Wood?

5/5 Stars

Hanley Wood Customer Testimonial

CEU QUALIFIED LEADS

We gain qualified leads from the newly created CEU, reaching a broad audience.

Molly Galvin, Marketing Manager, USG Corporation

Hanley Wood Customer Statistic

DIGITAL EVENT PROMOTION

75% of companies who partnered with Hanley Wood for event promotion saw an increase in event registrations.

75%

Hanley Wood Customer Statistic

78% of companies who partnered with Hanley Wood to drive qualified traffic to a digital destination saw an increase in digital engagement i.e., video views, etc.

78%

Hanley Wood Customer Statistic

AWARENESS & ROI

92% of companies who partnered with Hanley Wood for brand and/or product awareness saw an increase in brand and/or product awareness.

92%

Hanley Wood Customer Testimonial

GREAT INDUSTRY EXPOSURE

Industry exposure to customers seeking our product. I anticipate that when we launch our digital campaigns in 2018, we will see additional traffic to key websites/landing pages.

Tiffany Hughes, Marketing Director, Meyco Products, Inc.

Hanley Wood Customer Testimonial

REACH TO UNTAPPED AUDIENCE

HW allows us to reach an audience not touched by other media sources.

Marketing Manager, Large Enterprise Construction Company

Hanley Wood Customer Testimonial

INFORMATION INTO HANDS OF ARCHITECTS

Our relationship with Hanley Wood allows us to get education and information into the hands of more architects than we could reach through our own means.

Marketing Director, Membership Organization

Hanley Wood Customer Testimonial

ALWAYS OUR FIRST OPTION

Hanley Wood is always our first option when we look to support our brand online or in print.

Steven Ferry, Marketing Professional, Aqua Products

Hanley Wood Customer Testimonial

INCREASED QUALIFIED PROSPECTS

Hanley Wood has helped to bring more qualified prospective buyers to our website.

Marketing Manager, Medium Enterprise Industrial Manufacturing Company

Hanley Wood Customer Testimonial

TRAFFIC DRIVER

Has helped traffic to our website.

John Dever, Manufacturing Director, Indiana Phoenix Inc.

Hanley Wood Customer Testimonial

BETTER ENGAGEMENT THAN COMPETITORS

We’ve seen reasonable results that are somewhat better than competitors in terms of targeting, and much better in engagement.

Marketing Director, Medium Enterprise Consumer Products Company

Hanley Wood Customer Testimonial

AWARENESS

Begin to create broader awareness of our program value proposition within the market.

Marketing Manager, Large Enterprise Energy & Utilities Company

Hanley Wood Customer Testimonial

SPECIFIC TARGETING

Hanley Wood allows for targeting specific professionals.

Marketing Professional, Large Enterprise Construction Company

Hanley Wood Customer Testimonial

ARCHITECT LEADS

We acquired many leads in the field of architecture, allowing us to make inroads into that market.

Monica Richards, Marketing Manager, MiaSole

Hanley Wood Customer Testimonial

INCREASE IN SITE TRAFFIC

We seem to have had an increase in our website traffic.

Douglas Hancock, CEO, VIP Solutions

Hanley Wood Customer Testimonial

INCREASED AWARENESS

Hanley Wood helped us increase awareness and maintain our presence with existing and new audiences.

Marketing Director, Medium Enterprise Industrial Manufacturing Company

Hanley Wood Customer Testimonial

REACH NEW AUDIENCES

We need to continue to reach new audiences. Hanley Wood is part of that strategy.

Marketing Manager, Small Business Retail Company

Hanley Wood Customer Testimonial

GENERATED TRAFFIC

Drove traffic to our call center.

Marketing Manager, Medium Enterprise Construction Company

Hanley Wood Customer Testimonial

IMPROVED BRAND AWARENESS

It has helped improve our brand awareness.

Thomas Kennedy, Marketing Director, Tara Manufacturing

Hanley Wood Customer Testimonial

AWARENESS, TRAFFIC & PRODUCT DEMAND

Hanley Wood has helped us to increase our brand awareness, drive traffic to the website and increase product demand within our industry.

Jocelyn Durant, Marketing Manager, Westech Building Products

Hanley Wood Customer Testimonial

SUPPORTS OUR POSITION AS THE POOL EQUIPMENT INDUSTRY LEADER

We have increased our proportional use of digital media significantly. It enables richer and more dynamic content with clear performance metrics. It supports our position as the pool equipment industry leader.

Marketing Director, Medium Enterprise Consumer Products Company

Hanley Wood Customer Testimonial

GREAT SOURCE FOR MARKET TRENDS

By learning what works for others, we can dial that into our business and be more targeted. Hanley Wood is a great source for market trends and opportunistic venues for a target audience. We are able to benchmark our internal ongoing campaigns against other media campaigns for ROI and effectiveness.

Marketing Manager, Large Enterprise Industrial Manufacturing Company

Hanley Wood Customer Testimonial

IMMEDIATE FEEDBACK FROM PROSPECTIVE CUSTOMERS

We have always used flooring publications for our advertising. This year, I decided we needed to target our audiences directly from the sources they utilize most. We had immediate feedback from prospective customers as soon as the ads went out. Very impressed!

Erienne Volpe, Marketing Director, FloorFolio Industries

Hanley Wood Customer Statistic

CROSS-PLATFORM ACCESS TO TARGET AUDIENCE

84% of organizations agreed with the following statement:

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provide cross-platform access to my target audiences.”

Hanley Wood Customer Review

FRIENDLY & INFORMATIVE

3.5/5 Stars

Our overall experience working with the Hanley Wood:

Helpful, friendly and very informative.

Would you recommend Hanley Wood?

Yes, see reasons above.

Hanley Wood Customer Review

BEST TARGETING IN THE ENERGY SEGMENT

3.5/5 Stars

Our overall experience working with the Hanley Wood:

A few hiccups in execution but target for this segment is second-to-none.

Would you recommend Hanley Wood?

Best targeting for the segment (influencers and decision makers in the trade).

Hanley Wood Customer Review

SOLID HELPFUL TEAM

3.5/5 Stars

Our overall experience working with the Hanley Wood:

A solid, helpful team.

Hanley Wood Customer Review

HIGH QUALITY

3.5/5 Stars

Our overall experience working with the Hanley Wood:

Good Marketing reach and products, high quality

Would you recommend Hanley Wood?

yes, above




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