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TechValidate Research on Hanley Wood

18 Charts


Hanley Wood Customer Research

100% of companies find their data strategy important to their overall marketing

How important is your data strategy to your overall marketing strategy and execution?

Extremely important: 43%
Very important: 40%
Somewhat important: 17%
Not important: 0%

Hanley Wood Customer Research

DIGITAL DISPLAY CREATES AWARENESS

What were the top purchasing drivers for partnering with Hanley Wood for your digital needs?

Brand and/or product awareness
82%
Driving qualified traffic to a digital destination
44%
Increasing desirability of products among industry pros
43%

Hanley Wood Customer Research

When choosing AMPLIFY as your marketing services partner, what were your key selection criteria?

Access to your target audience
78%
High quality content creation
48%
Subject matter expertise
33%
Third party validation
22%

Hanley Wood Customer Research

CONTENT CREATION WITH AMPLIFY

What type of content did you create with AMPLIFY?

Case Study
28%
Thought Leadership Perspective / Executive Viewpoint
28%
Native Advertising (Native Intel)
22%
Research
22%
Continuing Education Course / Learning Management System
17%
Newsletter
11%
Sales Enablement Tools i.e., Battle Cards
11%
Video
11%
Website
11%
Fast Facts Sheet
6%

Hanley Wood Customer Research

WHY CHOOSE AMPLIFY

When choosing AMPLIFY as your marketing services partner, what were your key selection criteria?

Access to your target audience
78%
High quality content creation
48%
Subject matter expertise
33%
Third party validation
22%

Hanley Wood Customer Research

IMPORTANCE OF DIGITAL STRATEGY

How important is your digital strategy to your overall marketing strategy and execution?

Extremely Important: 40%
Very Important: 44%
Somewhat Important: 16%

Hanley Wood Customer Research

WHY DID YOU CHOOSE HANLEY WOOD?

When choosing Hanley Wood as your digital marketing partner, what were your key selection criteria?

Exceptional reach to target audience with best-in-class targeting capabilities
68%
Advertising with trusted brands
40%
Association with editorially-driven subject matter expertise
37%

Hanley Wood Customer Research

BENEFITS FROM DIGITAL CAMPAIGNS

How did your organization benefit from your digital campaign(s)?

Increased brand and/or product awareness
73%
Increased traffic to website
44%
Increased digital engagement (video views, etc.)
22%

Hanley Wood Customer Research

Data-Driven Marketing

How have you leveraged the data gleaned from partnering with Hanley Wood/Metrostudy for your data-driven marketing campaigns?

Execute more targeted content and messaging strategies
46%
Lead generation and nurturing programs
42%
Targeted consumer marketing
33%
Scoring of inbound leads to distinguish marketing vs sales ready leads
21%
Accelerated the lead development cycle into opportunities
17%
Development of customer personas and sales materials
17%
Fully integrated personalized marketing campaigns i.e., direct mail, print, web, mobile, social, email, etc.
13%

Hanley Wood Customer Research

Top ROI When Sponsoring a Branded Event with Hanley Wood

What types of benefits did your organization realize from your event?

Personal connections with key individuals and decision makers
69%
Increased brand and/or product awareness
57%
Generation of qualified leads
51%
Strengthened loyalty with key buyers
31%

Hanley Wood Customer Research

Top ROI When Executing a Connections Conference with Hanley Wood

What types of benefits did your organization realize from your event?

Increased brand and/or product awareness
67%
Personal connections with key individuals and decision makers
61%
Generation of qualified leads
56%
Strengthened loyalty with key buyers
33%

Hanley Wood Customer Research

Top ROI When Executing a Conference with Hanley Wood

What types of benefits did your organization realize from your event?

Increased brand and/or product awareness
67%
Generation of qualified leads
64%
Personal connections with key individuals and decision makers
59%

Hanley Wood Customer Research

Top 3 Reasons for Partnering with Hanley Wood on a Connections Event

Select the key benefits for partnering with Hanley Wood.

Deepening of relationships & strengthening of connections with key industry prospects
59%
Brand awareness and segment leadership
53%
Reach of new customers & markets
53%

Hanley Wood Customer Research

Top Event Types for Generating Qualified Sales Leads

What type of event(s) have you executed with Hanley Wood?

Conference (Internal or External)
71%
Sponsorship of a Hanley Wood branded event
51%
Connections Event: Engagement for buyer-seller interaction
29%

Hanley Wood Customer Research

Top Types of Events Executed with Hanley Wood

What type of event(s) have you executed with Hanley Wood?

Conference (Internal or External)
61%
Sponsorship of a Hanley Wood branded event
51%
Connections Event: Engagement for buyer-seller interaction
28%

Hanley Wood Customer Research

Top Benefits Realized from Events with Hanley Wood

What types of benefits did your organization realize from your event?

Increased brand and/or product awareness
61%
Personal connections with key individuals and decision makers
56%
Generation of qualified leads
55%
Strengthened loyalty with key buyers
31%

Hanley Wood Customer Research

Hanley Wood provides access to your targeted audience

What are the key benefits when partnering with Hanley Wood for your event needs?

Deepening of relationships & strengthening of connections with key industry prospects
60%
Brand awareness and segment leadership
57%
Reach of new customers & markets
45%
Acceleration of sales efforts; Generating qualified sales leads
42%

Hanley Wood Customer Research

Why do companies partner with Hanley Wood?

What were the top purchasing drivers for partnering with Hanley Wood for your event needs?

Access to a qualified audience for a face-to-face experience
60%
Strengthening connections with key decision makers and targeted influencers
59%
Increasing awareness and desirability of products among industry pros
44%
Acceleration of sales efforts; Generating qualified sales leads
42%
Branding and thought leadership
36%
Industry Education
30%



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