TechValidate Research on Hanley Wood


Hanley Wood Case Study

Small Business Construction Company

Introduction

This case study of a small business construction company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood’s data program(s) helped me implement smarter sales and marketing strategies resulting in business opportunities that I would have otherwise missed.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood / Metrostudy for their data and information needs:
    • Its creation of a competitive advantage through access to local data
    • Its ability to target growth opportunities
  • Key selection criteria for choosing Hanley Wood / Metrostudy as their data and information service partner:
    • The breadth & depth of the data available

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Leveraged the following data services with Hanley Wood / Metrostudy.
    • Remodeling data i.e., Residential Remodeling Index (RRI), Siding Report, etc.
    • Closing analytics

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited in the following ways from leveraging a data program with Hanley Wood / Metrostudy:
    • Greater ability to segment and target customers and prospects
  • Leveraged the data gleaned from partnering with Hanley Wood / Metrostudy for the following:
    • Execute more targeted content & messaging strategies




About This Data

This data was sourced directly from verified users of Hanley Wood by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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