TechValidate Research on Hanley Wood


Hanley Wood Case Study

Professional Home Design Software Company

Introduction

This case study of a small business computer software company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provides cross-platform access to my target audiences.”

“Hanley Wood helped us with brand awareness.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Executed the following digital campaigns with Hanley Wood:
    • Co-branded e-mail campaigns
    • Newsletter campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reason:
    • Association with editorially-driven subject matter expertise
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: better
    • Targeting capabilities: better
    • Return on Investment (ROI): better
  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness




About This Data

This data was sourced directly from verified users of Hanley Wood by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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