Menu

TechValidate Research on Hanley Wood

143 Case Studies – Page 1 of 5


Hanley Wood Case Study

USG Corporation

Introduction

This case study of USG Corporation is based on an August 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provide cross-platform access to my target audiences.”

“We gain qualified leads from the newly created CEU, reaching a broad audience.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • For industry education
    • For thought leadership
    • To drive qualified traffic to a digital destination

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Executed the following digital campaigns with Hanley Wood:
    • Newsletter campaigns
    • Hanley Wood University- created and promoted our CEU course

Results

The surveyed company achieved the following results with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
    • Association with editorially-driven subject matter expertise
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: best in class
    • Audience quality: best in class
    • Targeting capabilities: best in class
    • Return on Investment (ROI): best in class
  • Benefited from digital campaigns in the following way:
    • Increased brand and/or product awareness

Hanley Wood Case Study

Large Enterprise Industrial Manufacturing Company

Introduction

This case study of a large enterprise industrial manufacturing company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood / Metrostudy for their data and information needs:
    • Its creation of a competitive advantage through access to local data
    • Its ability to target growth opportunities
    • Its ability to accelerate the development of prospects into customers
    • Its ability to increase marketing & sales qualified leads
    • Its ability to increase engagement with current customers
  • Key selection criteria for choosing Hanley Wood / Metrostudy as their data and information service partner:
    • Data integrity
    • Market & data expertise
    • The quality of resources & client service

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Leveraged the following data services with Hanley Wood / Metrostudy.
    • Forecasting i.e. Home Building Outlook
    • Lead generation
    • Builder contact information i.e. Builder Lead Report, Homebuilder Database

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited in the following ways from leveraging a data program with Hanley Wood / Metrostudy:
    • Greater ability to segment and target customers and prospects
    • Grown the volume of qualified leads in their database

Hanley Wood Case Study

Large Enterprise Industrial Manufacturing Company

Introduction

This case study of a large enterprise industrial manufacturing company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood / Metrostudy for their data and information needs:
    • Its creation of a competitive advantage through access to local data
    • Its implementation of more informed sales forecasting strategies
    • Its ability to target growth opportunities
  • Key selection criteria for choosing Hanley Wood / Metrostudy as their data and information service partner:
    • The breadth & depth of the data available
    • Market & data expertise

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Leveraged the following data services with Hanley Wood / Metrostudy.
    • Remodeling data i.e., Residential Remodeling Index (RRI), Siding Report, etc.
    • Closing analytics

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited in the following ways from leveraging a data program with Hanley Wood / Metrostudy:
    • Enable strategic conversations with our dealer base, setting more aggressive goals

Hanley Wood Case Study

Global 500 Professional Services Company

Introduction

This case study of a global 500 professional services company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood / Metrostudy for their data and information needs:
    • Its ability to enable more predictive insights & analytics
    • Its ability to target growth opportunities
    • Its ability to increase engagement with current customers
  • Key selection criteria for choosing Hanley Wood / Metrostudy as their data and information service partner:
    • The breadth & depth of the data available
    • Market & data expertise
    • The quality of resources & client service

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Leveraged the following data services with Hanley Wood / Metrostudy.
    • Remodeling data i.e., Residential Remodeling Index (RRI), Siding Report, etc.
    • Housing data i.e., Builder Lead Report, Builder Comparison, etc.
    • Lead generation

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited in the following ways from leveraging a data program with Hanley Wood / Metrostudy:
    • Greater ability to segment and target customers and prospects
  • Leveraged the data gleaned from partnering with Hanley Wood / Metrostudy for the following:
    • Lead generation & nurturing programs
    • Execute more targeted content & messaging strategies
    • Fully integrated personalized marketing campaigns i.e., direct mail, print, web, mobile, social, email, etc.

Hanley Wood Case Study

Large Enterprise Computer Services Company

Introduction

This case study of a large enterprise computer services company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood’s data program(s) helped me implement smarter sales and marketing strategies, resulting in business opportunities that I would have otherwise missed.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood / Metrostudy for their data and information needs:
    • Its creation of a competitive advantage through access to local data
    • Its implementation of more informed sales forecasting strategies
    • Its ability to enable more predictive insights & analytics
    • Its ability to target growth opportunities
    • Its ability to accelerate the development of prospects into customers
    • Its ability to increase marketing & sales qualified leads
  • Key selection criteria for choosing Hanley Wood / Metrostudy as their data and information service partner:
    • Data integrity
    • The breadth & depth of the data available
    • Market & data expertise
    • The ability to activate data with measurable programs
    • The quality of resources & client service

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Leveraged the following data services with Hanley Wood / Metrostudy.
    • Housing data i.e., Builder Lead Report, Builder Comparison, etc.
    • Forecasting i.e. Home Building Outlook
    • Builder contact information i.e. Builder Lead Report, Homebuilder Database
    • OnTarget: Consumer Segmentation

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited in the following ways from leveraging a data program with Hanley Wood / Metrostudy:
    • Identified and resolved gaps in their database
    • Identified and resolved gaps in their sales & marketing process
    • Achieved greater accuracy in sales forecasting and pipeline management
    • Greater ability to segment and target customers and prospects
    • Grown the volume of qualified leads in their database
  • Leveraged the data gleaned from partnering with Hanley Wood / Metrostudy for the following:
    • Scoring of inbound leads to distinguish marketing vs sales ready leads
    • Execute more targeted content & messaging strategies
    • Development of customer personas & sales materials
    • Accelerating the lead development cycle into opportunities

Hanley Wood Case Study

Large Enterprise Retail Company

Introduction

This case study of a large enterprise retail company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood’s data program(s) helped me implement smarter sales and marketing strategies, resulting in business opportunities that I would have otherwise missed.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood / Metrostudy for their data and information needs:
    • Its data cleansing, augmentation, and enhancement
    • Its ability to target growth opportunities
  • Key selection criteria for choosing Hanley Wood / Metrostudy as their data and information service partner:
    • Data integrity
    • Targeting capabilities

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Leveraged the following data services with Hanley Wood / Metrostudy.
    • Housing data i.e., Builder Lead Report, Builder Comparison, etc.
    • Lead generation
    • Builder contact information i.e. Builder Lead Report, Homebuilder Database

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited in the following ways from leveraging a data program with Hanley Wood / Metrostudy:
    • Achieved greater accuracy in sales forecasting and pipeline management
    • Greater ability to segment and target customers and prospects
  • Leveraged the data gleaned from partnering with Hanley Wood / Metrostudy for the following:
    • Lead generation & nurturing programs

Hanley Wood Case Study

Large Enterprise Construction Company

Introduction

This case study of a large enterprise construction company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood’s data program(s) helped me implement smarter sales and marketing strategies, resulting in business opportunities that I would have otherwise missed.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood / Metrostudy for their data and information needs:
    • Its creation of a competitive advantage through access to local data
    • Its ability to target growth opportunities
  • Key selection criteria for choosing Hanley Wood / Metrostudy as their data and information service partner:
    • Data integrity
    • The breadth & depth of the data available
    • Targeting capabilities
    • Market & data expertise
    • The quality of resources & client service
    • The ability to integrate into CRM & 3rd party datasets

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Leveraged the following data services with Hanley Wood / Metrostudy.
    • Remodeling data i.e., Residential Remodeling Index (RRI), Siding Report, etc.
    • Housing data i.e., Builder Lead Report, Builder Comparison, etc.
    • Builder contact information i.e. Builder Lead Report, Homebuilder Database

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited in the following ways from leveraging a data program with Hanley Wood / Metrostudy:
    • Greater ability to segment and target customers and prospects
  • Leveraged the data gleaned from partnering with Hanley Wood / Metrostudy for the following:
    • Execute more targeted content & messaging strategies

Hanley Wood Case Study

James Hardie Industries

Introduction

This case study of James Hardie Industries is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service.

“Hanley Wood’s data program(s) helped me implement smarter sales and marketing strategies, resulting in business opportunities that I would have otherwise missed.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood / Metrostudy for their data and information needs:
    • Its data cleansing, augmentation, and enhancement
    • Its creation of a competitive advantage through access to local data
    • Its implementation of more informed sales forecasting strategies
    • Its ability to enable more predictive insights & analytics
    • Its ability to target growth opportunities
  • Key selection criteria for choosing Hanley Wood / Metrostudy as their data and information service partner:
    • Data integrity
    • The breadth & depth of the data available
    • Targeting capabilities
    • Market & data expertise

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Leveraged the following data services with Hanley Wood / Metrostudy.
    • Remodeling data i.e., Residential Remodeling Index (RRI), Siding Report, etc.

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited in the following ways from leveraging a data program with Hanley Wood / Metrostudy:
    • Achieved greater accuracy in sales forecasting and pipeline management
    • Greater ability to segment and target customers and prospects
  • Leveraged the data gleaned from partnering with Hanley Wood / Metrostudy for the following:
    • Outbound customer & prospect education programs
    • Targeting consumer marketing
    • Accelerating the lead development cycle into opportunities

Hanley Wood Case Study

Medium Enterprise Construction Company

Introduction

This case study of a medium enterprise construction company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood’s data program(s) helped me implement smarter sales and marketing strategies, resulting in business opportunities that I would have otherwise missed.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood / Metrostudy for their data and information needs:
    • Its ability to target growth opportunities
    • Its ability to accelerate the development of prospects into customers
    • Its ability to increase marketing & sales qualified leads
  • Key selection criteria for choosing Hanley Wood / Metrostudy as their data and information service partner:
    • Data integrity
    • The breadth & depth of the data available
    • Targeting capabilities
    • Market & data expertise

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Leveraged the following data services with Hanley Wood / Metrostudy.
    • Remodeling data i.e., Residential Remodeling Index (RRI), Siding Report, etc.

Results

  • Leveraged the data gleaned from partnering with Hanley Wood / Metrostudy for the following:
    • Lead generation & nurturing programs
    • Scoring of inbound leads to distinguish marketing vs sales ready leads
    • Execute more targeted content & messaging strategies
    • Development of customer personas & sales materials

Hanley Wood Case Study

Fresh Coat

Introduction

This case study of Fresh Coat is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service.

“Hanley Wood’s data program(s) helped me implement smarter sales and marketing strategies, resulting in business opportunities that I would have otherwise missed.”

“Partnering with Hanley Wood/Metrostudy gave us insights into our customer base that allowed us to fine tune our advertising and marketing, creating industry-leading growth.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood / Metrostudy for their data and information needs:
    • Its data cleansing, augmentation, and enhancement
    • Its ability to enable more predictive insights & analytics
    • Its ability to target growth opportunities
  • Key selection criteria for choosing Hanley Wood / Metrostudy as their data and information service partner:
    • Data integrity
    • The breadth & depth of the data available
    • Market & data expertise
    • The quality of resources & client service

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Leveraged the following data services with Hanley Wood / Metrostudy.
    • Remodeling data i.e., Residential Remodeling Index (RRI), Siding Report, etc.
    • Housing data i.e., Builder Lead Report, Builder Comparison, etc.

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited in the following ways from leveraging a data program with Hanley Wood / Metrostudy:
    • Identified and resolved gaps in their sales & marketing process
    • Greater ability to segment and target customers and prospects
  • Leveraged the data gleaned from partnering with Hanley Wood / Metrostudy for the following:
    • Execute more targeted content & messaging strategies
    • Targeting consumer marketing
    • Development of customer personas & sales materials

Hanley Wood Case Study

S&P 500 Construction Company

Introduction

This case study of a S&P 500 construction company is based on a July 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood’s data program(s) helped me implement smarter sales and marketing strategies, resulting in business opportunities that I would have otherwise missed.”

“Leveraging the database is where we utilize Hanley Wood the most. The field uses metrostudy for market specific info. I see getting new leads as a way we’ve increased our opportunities.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood / Metrostudy for their data and information needs:
    • Its data cleansing, augmentation, and enhancement
    • Its creation of a competitive advantage through access to local data
    • Its ability to enable more predictive insights & analytics
    • Its ability to accelerate the development of prospects into customers
    • Its ability to increase marketing & sales qualified leads
  • Key selection criteria for choosing Hanley Wood / Metrostudy as their data and information service partner:
    • The breadth & depth of the data available
    • Targeting capabilities
    • Market & data expertise
    • The quality of resources & client service
    • The ability to integrate into CRM & 3rd party datasets

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Leveraged the following data services with Hanley Wood / Metrostudy.
    • Remodeling data i.e., Residential Remodeling Index (RRI), Siding Report, etc.
    • Housing data i.e., Builder Lead Report, Builder Comparison, etc.
    • Forecasting i.e. Home Building Outlook
    • Lead generation
    • Builder contact information i.e. Builder Lead Report, Homebuilder Database
    • Data integration into CRM or 3rd party resources

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited in the following ways from leveraging a data program with Hanley Wood / Metrostudy:
    • Greater ability to segment and target customers and prospects
    • Grown the volume of qualified leads in their database
  • Leveraged the data gleaned from partnering with Hanley Wood / Metrostudy for the following:
    • Lead generation & nurturing programs
    • Outbound customer & prospect education programs
    • Scoring of inbound leads to distinguish marketing vs sales ready leads

Hanley Wood Case Study

Large Enterprise Industrial Manufacturing Company

Introduction

This case study of a large enterprise industrial manufacturing company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood’s data program(s) helped me implement smarter sales and marketing strategies, resulting in business opportunities that I would have otherwise missed.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood / Metrostudy for their data and information needs:
    • Its creation of a competitive advantage through access to local data
    • Its ability to enable more predictive insights & analytics
    • Its ability to target growth opportunities
  • Key selection criteria for choosing Hanley Wood / Metrostudy as their data and information service partner:
    • Data integrity
    • The breadth & depth of the data available
    • Targeting capabilities
    • Market & data expertise
    • The ability to activate data with measurable programs
    • The quality of resources & client service

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Leveraged the following data services with Hanley Wood / Metrostudy.
    • Remodeling data i.e., Residential Remodeling Index (RRI), Siding Report, etc.
    • Housing data i.e., Builder Lead Report, Builder Comparison, etc.
    • Forecasting i.e. Home Building Outlook

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited in the following ways from leveraging a data program with Hanley Wood / Metrostudy:
    • Identified and resolved gaps in their sales & marketing process
    • Greater ability to segment and target customers and prospects
  • Leveraged the data gleaned from partnering with Hanley Wood / Metrostudy for the following:
    • Execute more targeted content & messaging strategies
    • Targeting consumer marketing

Hanley Wood Case Study

Small Business Construction Company

Introduction

This case study of a small business construction company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood’s data program(s) helped me implement smarter sales and marketing strategies resulting in business opportunities that I would have otherwise missed.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood / Metrostudy for their data and information needs:
    • Its creation of a competitive advantage through access to local data
    • Its ability to target growth opportunities
  • Key selection criteria for choosing Hanley Wood / Metrostudy as their data and information service partner:
    • The breadth & depth of the data available

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Leveraged the following data services with Hanley Wood / Metrostudy.
    • Remodeling data i.e., Residential Remodeling Index (RRI), Siding Report, etc.
    • Closing analytics

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited in the following ways from leveraging a data program with Hanley Wood / Metrostudy:
    • Greater ability to segment and target customers and prospects
  • Leveraged the data gleaned from partnering with Hanley Wood / Metrostudy for the following:
    • Execute more targeted content & messaging strategies

Hanley Wood Case Study

Large Enterprise Industrial Manufacturing Company

Introduction

This case study of a large enterprise industrial manufacturing company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood’s data program(s) helped me implement smarter sales and marketing strategies resulting in business opportunities that I would have otherwise missed.”

“People have been great, TBD on whether data is correlated enough to help business in both sales and forecasting efforts.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood / Metrostudy for their data and information needs:
    • Its data cleansing, augmentation, and enhancement
    • Its implementation of more informed sales forecasting strategies
  • Key selection criteria for choosing Hanley Wood / Metrostudy as their data and information service partner:
    • Market & data expertise
    • The quality of resources & client service

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Leveraged the following data services with Hanley Wood / Metrostudy.
    • Remodeling data i.e., Residential Remodeling Index (RRI), Siding Report, etc.
    • Retail Big Box Analysis

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited in the following ways from leveraging a data program with Hanley Wood / Metrostudy:
    • Achieved greater accuracy in sales forecasting and pipeline management
  • Leveraged the data gleaned from partnering with Hanley Wood / Metrostudy for the following:
    • Big box & channel programs

Hanley Wood Case Study

S&P 500 Chemicals Company

Introduction

This case study of a S&P 500 chemicals company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood’s data program(s) helped me implement smarter sales and marketing strategies, resulting in business opportunities that I would have otherwise missed.”

“With Hanley Wood, we have a much more granular data view than any other service provides, which has helped us deploy our resources more strategically.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood / Metrostudy for their data and information needs:
    • Its creation of a competitive advantage through access to local data
    • Its implementation of more informed sales forecasting strategies
    • Its ability to target growth opportunities
    • Its ability to increase marketing & sales qualified leads
  • Key selection criteria for choosing Hanley Wood / Metrostudy as their data and information service partner:
    • Data integrity
    • The breadth & depth of the data available
    • Targeting capabilities
    • Market & data expertise
    • The quality of resources & client service

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Leveraged the following data services with Hanley Wood / Metrostudy.
    • Housing data i.e., Builder Lead Report, Builder Comparison, etc.
    • Forecasting i.e. Home Building Outlook
    • Lead generation
    • Builder contact information i.e. Builder Lead Report, Homebuilder Database

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited in the following ways from leveraging a data program with Hanley Wood / Metrostudy:
    • Identified and resolved gaps in their sales & marketing process
    • Achieved greater accuracy in sales forecasting and pipeline management
    • Grown the volume of qualified leads in their database
  • Leveraged the data gleaned from partnering with Hanley Wood / Metrostudy for the following:
    • Scoring of inbound leads to distinguish marketing vs sales ready leads
    • Targeting consumer marketing

Hanley Wood Case Study

Large Enterprise Construction Company

Introduction

This case study of a large enterprise construction company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provides cross-platform access to my target audiences.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • For industry education

Use Case

The key feature and functionality of Hanley Wood that the surveyed company uses:

  • Executed the following digital campaign with Hanley Wood:
    • AIA Course

Results

The surveyed company achieved the following results with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reason:
    • Exceptional reach to target audience with best-in-class targeting capabilities
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: significantly better
    • Return on Investment (ROI): better
  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness

Hanley Wood Case Study

Medium Enterprise Consumer Products Company

Introduction

This case study of a medium enterprise consumer products company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provide cross-platform access to my target audiences.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • For industry education

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Executed the following digital campaign with Hanley Wood:
    • Directory listing (Construct-DataHub) campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
    • Ability to run cross-platform digital campaigns i.e., web, social, mobile, email, etc.
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: significantly better
    • Audience quality: significantly better
    • Targeting capabilities: significantly better
    • Return on Investment (ROI): significantly better
  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness

Hanley Wood Case Study

Aqua Creek Products

Introduction

This case study of Aqua Creek Products is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Executed the following digital campaigns with Hanley Wood:
    • Directory listing (Construct-DataHub) campaigns
    • Ads for digital versions

Results

The surveyed company achieved the following result with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reason:
    • Exceptional reach to target audience with best-in-class targeting capabilities

Hanley Wood Case Study

Phoenix Products

Introduction

This case study of Phoenix Products is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provides cross-platform access to my target audiences.”

Challenges

The business challenge that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing driver for partnering with Hanley Wood:
    • For event promotion

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Executed the following digital campaigns with Hanley Wood:
    • Directory listing (Construct-DataHub) campaigns
    • Advertisements in Magazine Publications

Results

The surveyed company achieved the following results with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reason:
    • Exceptional reach to target audience with best-in-class targeting capabilities
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: significantly better
    • Audience quality: significantly better
    • Targeting capabilities: significantly better
    • Return on Investment (ROI): significantly better
  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness

Hanley Wood Case Study

IMI Italian High School – Istanbul (Turkey)

Introduction

This case study of IMI Italian High School – Istanbul (Turkey) is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provides cross-platform access to my target audiences.”

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • To increase desirability of products among industry pros
    • For industry education
    • For thought leadership
    • To drive qualified traffic to a digital destination

Use Case

The key features and functionalities of Hanley Wood that the surveyed organization uses:

  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns
    • Programmatic advertising (BrandGen) campaigns

Results

The surveyed organization achieved the following results with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
    • Ability to run cross-platform digital campaigns i.e., web, social, mobile, email, etc.
    • Advertising with trusted brands
    • Association with editorially-driven subject matter expertise
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: significantly better
    • Audience quality: significantly better
    • Targeting capabilities: significantly better
    • Return on Investment (ROI): significantly better
  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
    • Increased digital engagement i.e., video views, etc.
    • Improved digital brand interactions i.e., social conversations, product inquiries, etc.

Hanley Wood Case Study

CAI Software

Introduction

This case study of CAI Software is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provide cross-platform access to my target audiences.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • For thought leadership
    • To drive qualified traffic to a digital destination

Use Case

The key feature and functionality of Hanley Wood that the surveyed company uses:

  • Executed the following digital campaign with Hanley Wood:
    • Newsletter campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
    • Advertising with trusted brands
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: better
    • Targeting capabilities: better
    • Return on Investment (ROI): better
  • Benefited from digital campaigns in the following way:
    • Improved digital brand interactions i.e., social conversations, product inquiries, etc.

Hanley Wood Case Study

Taylor Technologies

Introduction

This case study of Taylor Technologies is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provides cross-platform access to my target audiences.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness

Use Case

The key feature and functionality of Hanley Wood that the surveyed company uses:

  • Executed the following digital campaign with Hanley Wood:
    • Co-branded e-mail campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reason:
    • Advertising with trusted brands
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: better
    • Targeting capabilities: better
    • Return on Investment (ROI): better
  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness

Hanley Wood Case Study

Large Enterprise Construction Company

Introduction

This case study of a large enterprise construction company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provides cross-platform access to my target audiences.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • To increase desirability of products among industry pros
    • For thought leadership
    • For event promotion

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns
    • Native advertising (Native Intel) campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
    • Advertising with trusted brands
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: significantly better
    • Targeting capabilities: better
    • Return on Investment (ROI): better
  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness

Hanley Wood Case Study

American Galvanizers Association

Introduction

This case study of American Galvanizers Association is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provides cross-platform access to my target audiences.”

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • To drive qualified traffic to a digital destination

Use Case

The key features and functionalities of Hanley Wood that the surveyed organization uses:

  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns
    • Newsletter campaigns

Results

The surveyed organization achieved the following results with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reason:
    • Exceptional reach to target audience with best-in-class targeting capabilities
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: best in class
    • Audience quality: best in class
    • Targeting capabilities: best in class
    • Return on Investment (ROI): best in class
  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
    • Increased traffic to their website

Hanley Wood Case Study

Spectrum Brands

Introduction

This case study of Spectrum Brands is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • For industry education

Use Case

The key feature and functionality of Hanley Wood that the surveyed company uses:

  • Executed the following digital campaign with Hanley Wood:
    • Programmatic advertising (BrandGen) campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reason:
    • Association with editorially-driven subject matter expertise
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Targeting capabilities: better
  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness

Hanley Wood Case Study

Jenn-Air

Introduction

This case study of Jenn-Air is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provides cross-platform access to my target audiences.”

Challenges

The business challenge that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing driver for partnering with Hanley Wood:
    • To drive qualified traffic to a digital destination

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns
    • Newsletter campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reason:
    • Association with editorially-driven subject matter expertise
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: best in class
    • Targeting capabilities: better
  • Benefited from digital campaigns in the following ways:
    • Improved digital brand interactions i.e., social conversations, product inquiries, etc.

Hanley Wood Case Study

Large Enterprise Construction Company

Introduction

This case study of a large enterprise construction company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provides cross-platform access to my target audiences.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • To increase desirability of products among industry pros
    • For thought leadership
    • To drive qualified traffic to a digital destination

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns
    • Newsletter campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reason:
    • Advertising with trusted brands
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: better
    • Targeting capabilities: better
    • Return on Investment (ROI): better
  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
    • Increased traffic to their website

Hanley Wood Case Study

Small Business Architecture Company

Introduction

This case study of a small business architecture company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provides cross-platform access to my target audiences.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • To increase desirability of products among industry pros

Use Case

The key feature and functionality of Hanley Wood that the surveyed company uses:

  • Executed the following digital campaign with Hanley Wood:
    • Digital display banner campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reason:
    • Exceptional reach to target audience with best-in-class targeting capabilities
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: better
    • Targeting capabilities: better
    • Return on Investment (ROI): better
  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness

Hanley Wood Case Study

Large Enterprise Industrial Manufacturing Company

Introduction

This case study of a large enterprise industrial manufacturing company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provides cross-platform access to my target audiences.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • To increase desirability of products among industry pros
    • For industry education
    • For event promotion
    • To drive qualified traffic to a digital destination

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns
    • Native advertising (Native Intel) campaigns
    • Programmatic advertising (BrandGen) campaigns
    • Newsletter campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
    • Ability to run cross-platform digital campaigns i.e., web, social, mobile, email, etc.
    • Association with editorially-driven subject matter expertise
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: better
    • Targeting capabilities: better
    • Return on Investment (ROI): better
  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
    • Increased digital engagement i.e., video views, etc.
    • Improved digital brand interactions i.e., social conversations, product inquiries, etc.
    • Increased traffic to their website

Hanley Wood Case Study

Small Business Consumer Products Company

Introduction

This case study of a small business consumer products company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provides cross-platform access to my target audiences.”

“Hanley Wood has delivered us leads and now we are nurturing them.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For industry education
    • For thought leadership

Use Case

The key feature and functionality of Hanley Wood that the surveyed company uses:

  • Executed the following digital campaign with Hanley Wood:
    • Hanley Wood University

Results

The surveyed company achieved the following results with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
      **Guaranteed targeted leads
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: significantly better
    • Audience quality: significantly better
    • Targeting capabilities: significantly better
    • Return on Investment (ROI): significantly better
  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
    • Leads from the design community



More Research on Hanley Wood