TechValidate Research on Hanley Wood

174 Case Studies – Page 1 of 6


Hanley Wood Case Study

Large Enterprise Construction Company

Introduction

This case study of a large enterprise construction company is based on a March 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • To increase desirability of products among industry pros
    • For event promotion
    • To drive qualified traffic to a digital destination
    • For lead generation

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
    • Ability to run cross-platform digital campaigns i.e., web, social, mobile, email, etc.
    • Advertising with trusted brands
  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns
    • Programmatic advertising campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
    • Increased digital engagement i.e., video views, etc.
    • Increased traffic to their website
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: better
    • Targeting capabilities: better
    • Return on Investment (ROI): better

Hanley Wood Case Study

Small Business Industrial Manufacturing Company

Introduction

This case study of a small business industrial manufacturing company is based on a March 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Our marketing campaigns with Hanley Wood helped build brand awareness for our new product.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Advertising with trusted brands
  • Executed the following digital campaigns with Hanley Wood:
    • Native advertising campaigns
    • Video campaigns
    • Directory listing campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Increased traffic to their website
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: significantly better
    • Targeting capabilities: better
    • Return on Investment (ROI): better

Hanley Wood Case Study

Medium Enterprise Financial Services Company

Introduction

This case study of a medium enterprise financial services company is based on an April 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provide cross-platform access to my target audiences.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • To drive qualified traffic to a digital destination

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
    • Ability to run cross-platform digital campaigns i.e., web, social, mobile, email, etc.
    • Advertising with trusted brands
    • Association with editorially-driven subject matter expertise
  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns
    • Newsletter campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
    • Increased digital engagement i.e., video views, etc.
    • Increased traffic to their website

Hanley Wood Case Study

Medium Enterprise Infrastructure And Engineering Company

Introduction

This case study of a medium enterprise infrastructure and engineering company is based on a March 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provide cross-platform access to my target audiences.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • To increase desirability of products among industry pros

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
  • Executed the following digital campaigns with Hanley Wood:
    • Directory listing campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: best in class
    • Audience quality: best in class
    • Targeting capabilities: best in class
    • Return on Investment (ROI): best in class

Hanley Wood Case Study

Large Enterprise Construction Company

Introduction

This case study of a large enterprise construction company is based on an April 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provide cross-platform access to my target audiences.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Advertising with trusted brands
  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: best in class
    • Targeting capabilities: significantly better
    • Return on Investment (ROI): significantly better

Hanley Wood Case Study

Medium Enterprise Industrial Manufacturing Company

Introduction

This case study of a medium enterprise industrial manufacturing company is based on an April 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provide cross-platform access to my target audiences.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For industry education
    • For event promotion
    • For lead generation

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
  • Executed the following digital campaigns with Hanley Wood:
    • Directory listing campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: significantly better
    • Audience quality: significantly better
    • Targeting capabilities: significantly better
    • Return on Investment (ROI): better

Hanley Wood Case Study

Membership Organization

Introduction

This case study of a membership organization is based on a March 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provide cross-platform access to my target audiences.”

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • For industry education

Use Case

The key features and functionalities of Hanley Wood that the surveyed organization uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
    • Ability to run cross-platform digital campaigns i.e., web, social, mobile, email, etc.
    • Association with editorially-driven subject matter expertise
  • Executed the following digital campaigns with Hanley Wood:
    • Native advertising campaigns
    • Newsletter campaigns
    • HWU Course

Results

The surveyed organization achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
    • Increased digital engagement i.e., video views, etc.
    • Increased traffic to their website
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: significantly better
    • Audience quality: best in class
    • Targeting capabilities: significantly better
    • Return on Investment (ROI): significantly better

Hanley Wood Case Study

Medium Enterprise Industrial Manufacturing Company

Introduction

This case study of a medium enterprise industrial manufacturing company is based on a March 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provide cross-platform access to my target audiences.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • To increase desirability of products among industry pros
    • For thought leadership
    • To drive qualified traffic to a digital destination
    • For lead generation

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
    • Association with editorially-driven subject matter expertise
  • Executed the following digital campaigns with Hanley Wood:
    • Programmatic advertising campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
    • Increased digital engagement i.e., video views, etc.
    • Increase in leads generated
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: significantly better
    • Audience quality: best in class
    • Targeting capabilities: significantly better
    • Return on Investment (ROI): significantly better

Hanley Wood Case Study

Membership Organization

Introduction

This case study of a membership organization is based on a March 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provide cross-platform access to my target audiences.”

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • For event promotion

Use Case

The key features and functionalities of Hanley Wood that the surveyed organization uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Advertising with trusted brands
    • Association with editorially-driven subject matter expertise
  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns
    • Newsletter campaigns

Results

The surveyed organization achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
    • Increased event registrations
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: better
    • Targeting capabilities: better

Hanley Wood Case Study

Large Enterprise Industrial Manufacturing Company

Introduction

This case study of a large enterprise industrial manufacturing company is based on a March 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provide cross-platform access to my target audiences.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • To increase desirability of products among industry pros
    • To drive qualified traffic to a digital destination

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
  • Executed the following digital campaigns with Hanley Wood:
    • Co-branded e-mail campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Improved digital brand interactions i.e., social conversations, product inquiries, etc.
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: best in class
    • Targeting capabilities: best in class
    • Return on Investment (ROI): significantly better

Hanley Wood Case Study

Spectrum Brands Inc

Introduction

This case study of Spectrum Brands Inc. is based on an April 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • To increase desirability of products among industry pros
    • For industry education
    • For thought leadership

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
  • Executed the following digital campaigns with Hanley Wood:
    • Native advertising campaigns
    • Co-branded e-mail campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Increased traffic to their website
    • Increased event registrations
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: better
    • Targeting capabilities: better

Hanley Wood Case Study

Large Enterprise Construction Company

Introduction

This case study of a large enterprise construction company is based on a March 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • To increase desirability of products among industry pros
    • For industry education

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Association with editorially-driven subject matter expertise
  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns
    • Newsletter campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
    • Improved digital brand interactions i.e., social conversations, product inquiries, etc.
    • Increased traffic to their website
    • Increase in leads generated
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: better
    • Targeting capabilities: better
    • Return on Investment (ROI): better

Hanley Wood Case Study

Membership Organization

Introduction

This case study of a membership organization is based on a March 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provide cross-platform access to my target audiences.”

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For industry education

Use Case

The key features and functionalities of Hanley Wood that the surveyed organization uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
  • Executed the following digital campaigns with Hanley Wood:
    • Newsletter campaigns

Results

The surveyed organization achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Increased traffic to their website
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: better
    • Targeting capabilities: better
    • Return on Investment (ROI): better

Hanley Wood Case Study

Medium Enterprise Consumer Products Company

Introduction

This case study of a medium enterprise consumer products company is based on a March 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provide cross-platform access to my target audiences.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • To increase desirability of products among industry pros

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns
    • Newsletter campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Increased digital engagement i.e., video views, etc.
    • Increased traffic to their website
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: better
    • Targeting capabilities: better
    • Return on Investment (ROI): better

Hanley Wood Case Study

Medium Enterprise Consumer Products Company

Introduction

This case study of a medium enterprise consumer products company is based on an April 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Our marketing programs with Hanley Wood have helped us spread our brand message.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • To increase desirability of products among industry pros

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Association with editorially-driven subject matter expertise
  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns
    • Native advertising campaigns
    • Co-branded e-mail campaigns
    • Print

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness

Hanley Wood Case Study

Medium Enterprise Industrial Manufacturing Company

Introduction

This case study of a medium enterprise industrial manufacturing company is based on a March 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood has been one of several effective media platforms that has enabled our brand to become well-known among trade professionals.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • To increase desirability of products among industry pros

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
    • Association with editorially-driven subject matter expertise
  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns
    • Native advertising campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
    • Increased digital engagement i.e., video views, etc.

Hanley Wood Case Study

Medium Enterprise Construction Company

Introduction

This case study of a medium enterprise construction company is based on a March 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The high number of people taking our continuing education courses was a pleasant surprise. We’ve seen high engagement with the leads.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • To drive qualified traffic to a digital destination
    • For lead generation

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Advertising with trusted brands
  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns
    • Programmatic advertising campaigns
    • Newsletter campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
    • Improved digital brand interactions i.e., social conversations, product inquiries, etc.
    • Increase in leads generated
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: better
    • Targeting capabilities: better
    • Return on Investment (ROI): significantly better

Hanley Wood Case Study

Large Enterprise Retail Company

Introduction

This case study of a large enterprise retail company is based on an April 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For industry education
    • To drive qualified traffic to a digital destination

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
    • Association with editorially-driven subject matter expertise
  • Executed the following digital campaigns with Hanley Wood:
    • Native advertising campaigns
    • Newsletter campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
    • Increased digital engagement i.e., video views, etc.
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: better
    • Targeting capabilities: better
    • Return on Investment (ROI): better

Hanley Wood Case Study

Small Business Industrial Manufacturing Company

Introduction

This case study of a small business industrial manufacturing company is based on a March 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood gives us access to the niche audience we’re targeting our campaigns to.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • To increase desirability of products among industry pros
    • To drive qualified traffic to a digital destination

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Advertising with trusted brands
  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
    • Increased traffic to their website
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: better
    • Targeting capabilities: better
    • Return on Investment (ROI): better

Hanley Wood Case Study

Medium Enterprise Retail Company

Introduction

This case study of a medium enterprise retail company is based on a March 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For lead generation

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
  • Executed the following digital campaigns with Hanley Wood:
    • Co-branded e-mail campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Increase in leads generated
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: better

Hanley Wood Case Study

Large Enterprise Consumer Products Company

Introduction

This case study of a large enterprise consumer products company is based on an April 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provide cross-platform access to my target audiences.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • For industry education
    • For thought leadership
    • For event promotion

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
    • Association with editorially-driven subject matter expertise
  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns
    • Directory listing campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: best in class
    • Audience quality: best in class
    • Targeting capabilities: best in class
    • Return on Investment (ROI): best in class

Hanley Wood Case Study

Delta Electronics

Introduction

This case study of Delta Electronics is based on a March 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service.

“The wallpaper ad we are running now actually increased our web traffic.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • For thought leadership

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
    • Advertising with trusted brands
  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns
    • Newsletter campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
    • Increased traffic to their website
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: significantly better
    • Audience quality: better
    • Targeting capabilities: better
    • Return on Investment (ROI): significantly better

Hanley Wood Case Study

Maze Nail Co

Introduction

This case study of Maze Nail Co is based on a March 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service.

“Our digital display program with Hanley Wood increased the quality of our target audience and awareness of our product.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • To increase desirability of products among industry pros
    • For event promotion

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Advertising with trusted brands
    • Association with editorially-driven subject matter expertise
  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
  • Rates the following features of Hanley Wood when compared to the competition:
    • Audience quality: significantly better
    • Targeting capabilities: significantly better
    • Return on Investment (ROI): significantly better

Hanley Wood Case Study

BSH Home Appliances

Introduction

This case study of BSH Home Appliances is based on a March 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provide cross-platform access to my target audiences.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • To increase desirability of products among industry pros
    • For industry education
    • For lead generation

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
  • Executed the following digital campaigns with Hanley Wood:
    • Newsletter campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
    • Increase in leads generated
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: significantly better
    • Audience quality: significantly better
    • Targeting capabilities: best in class
    • Return on Investment (ROI): best in class

Hanley Wood Case Study

Oldcastle Building Envelope

Introduction

This case study of Oldcastle BuildingEnvelope is based on a March 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provide cross-platform access to my target audiences.”

“Networking and introductions to key people in the industry.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • For industry education
    • For event promotion

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
    • Advertising with trusted brands
    • Association with editorially-driven subject matter expertise
  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns
    • Programmatic advertising campaigns
    • Newsletter campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
    • Improved digital brand interactions i.e., social conversations, product inquiries, etc.
    • Increase in leads generated
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: better
    • Targeting capabilities: better
    • Return on Investment (ROI): better

Hanley Wood Case Study

Mendocino Forest Products Co., LLC

Introduction

This case study of Mendocino Forest Products Co., LLC. is based on a March 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provide cross-platform access to my target audiences.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • To increase desirability of products among industry pros

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audiences with best-in-class targeting capabilities
    • Advertising with trusted brands
    • Association with editorially-driven subject matter expertise
  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns
    • Native advertising campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: better
    • Targeting capabilities: better
    • Return on Investment (ROI): better

Hanley Wood Case Study

Industry Associations Of Aquatic Professionals (Aoap)

Introduction

This case study of Industry Associations of Aquatic Professionals (AOAP) is based on a March 2020 survey of Hanley Wood customers by TechValidate, a 3rd-party research service.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provide cross-platform access to my target audiences.”

Challenges

*Top purchasing drivers for partnering with Hanley Wood:

  • For industry education
  • For thought leadership
  • For event promotion
  • To drive qualified traffic to a digital destination

Use Case

*The key features and functionalities of Hanley Wood that the surveyed organization uses:

  • *Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
    • Ability to run cross-platform digital campaigns i.e., web, social, mobile, email, etc.
    • Association with editorially-driven subject matter expertise
  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns
    • Programmatic advertising campaigns
    • Directory listing campaigns

Results

*The surveyed organization achieved the following results with Hanley Wood:

  • Benefited from digital campaigns in the following ways:
  • Increased brand and/or product awareness
  • Increased traffic to their website
  • Increased event registrations

*Rates the following features of Hanley Wood when compared to the competition:

  • Digital performance / engagement: *significantly better
  • Audience quality: *significantly better
  • Targeting capabilities: *significantly better
  • Return on Investment (ROI): *significantly better

Hanley Wood Case Study

Tidwell Group

Introduction

This case study of Tidwell Group is based on a September 2019 survey of Hanley Wood customers by TechValidate, a 3rd-party research service.

“Hanley Wood is the leader in residential, design and commercial construction industry events. If you are not sponsoring one or more of their events per year, you are missing a big opportunity.”

“Hanley Wood helped us manage our events—saving our organization time and money while allowing us to establish relationships that will undoubtedly lead to future sales opportunities.”

Challenges

The business challenge that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Networking with key audiences

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Event executed with Hanley Wood:
    • A sponsorship of a Hanley Wood Conference
  • Selected Hanley Wood for events because of their:
    • Audience size

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefits realized after their Hanley Wood event:
    • Made personal connections with key individuals and decision-makers
  • Rates Hanley Wood compared to the competition:
    • Customer Service: Better
    • Execution: Better
    • Performance: Better
    • Reliability: Better
    • Return on Investment (ROI): Better

Hanley Wood Case Study

Spectrum Brands

Introduction

This case study of Spectrum Brands is based on a September 2019 survey of Hanley Wood customers by TechValidate, a 3rd-party research service.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Increasing sales efforts; Generating qualified sales leads
  • Networking with key audiences
  • Introduction of new products to the market

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Events executed with Hanley Wood:
    • A sponsorship of a Hanley Wood Conference
    • A sponsorship of a concept home
    • A sponsorship of a Hanley Wood awards program
  • Selected Hanley Wood for events because of their:
    • Audience quality
    • Networking capabilities

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefits realized after their Hanley Wood event:
    • Realized close of business and a sales lift
    • Generated qualified leads
    • Increased brand and/or product awareness
    • Made personal connections with key individuals and decision-makers
  • Rates Hanley Wood compared to the competition:
    • Customer Service: Significantly Better
    • Execution: Better
    • Performance: Better
    • Reliability: Significantly Better
    • Return on Investment (ROI): Better

Hanley Wood Case Study

Whirlpool Corporation

Introduction

This case study of Whirlpool Corporation is based on a September 2019 survey of Hanley Wood customers by TechValidate, a 3rd-party research service.

“Hanley Wood is the leader in residential, design and commercial construction industry events. If you are not sponsoring one or more of their events per year, you are missing a big opportunity.”

“Hanley Wood helped us manage our events—saving our organization time and money while allowing us to establish relationships that will undoubtedly lead to future sales opportunities.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Networking with key audiences
  • Industry Education

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Events executed with Hanley Wood:
    • A sponsorship of a Hanley Wood Conference
    • Buyer-Seller event (BUILDER Connections)
    • A sponsorship of a concept home
  • Selected Hanley Wood for events because of their:
    • Audience quality
    • Audience size
    • Networking capabilities
    • Event execution – positive event experience
  • Rates Hanley Wood compared to the competition:
    • Customer service: Better
    • Execution: Significantly Better
    • Performance: Significantly Better
    • Reliability: Significantly Better
    • Return on Investment (ROI): Significantly Better

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefits realized after their Hanley Wood event:
    • Realized close of business and a sales lift
    • Increased brand and/or product awareness
    • Made personal connections with key individuals and decision-makers
    • Strengthened loyalty with key buyers



More Research on Hanley Wood