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TechValidate Research on Hanley Wood

These pages present data that TechValidate has sourced via direct research with verified customers and users of Hanley Wood. TechValidate stands behind the authenticity of all published data. Learn more »



370 Customers Surveyed

2,349 Data Points Collected

166 Published TechFacts

18 Published Charts

143 Published Case Studies



Selected Research Highlights


Hanley Wood Customer Research

Top ROI When Executing a Connections Conference with Hanley Wood

What types of benefits did your organization realize from your event?

Increased brand and/or product awareness
67%
Personal connections with key individuals and decision makers
61%
Generation of qualified leads
56%
Strengthened loyalty with key buyers
33%

Hanley Wood Case Study

Large Enterprise Industrial Manufacturing Company

Introduction

This case study of a large enterprise industrial manufacturing company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provides cross-platform access to my target audiences.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • To increase desirability of products among industry pros
    • For industry education
    • For event promotion
    • To drive qualified traffic to a digital destination

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns
    • Native advertising (Native Intel) campaigns
    • Programmatic advertising (BrandGen) campaigns
    • Newsletter campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
    • Ability to run cross-platform digital campaigns i.e., web, social, mobile, email, etc.
    • Association with editorially-driven subject matter expertise
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: better
    • Targeting capabilities: better
    • Return on Investment (ROI): better
  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
    • Increased digital engagement i.e., video views, etc.
    • Improved digital brand interactions i.e., social conversations, product inquiries, etc.
    • Increased traffic to their website

Hanley Wood Case Study

Medium Enterprise Construction Company

Introduction

This case study of a medium enterprise construction company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood helped drive traffic to our call center.”

Challenges

The business challengeS that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns
    • Native advertising (Native Intel) campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reason:
    • Association with editorially-driven subject matter expertise
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: significantly better
    • Targeting capabilities: better
  • Benefited from digital campaigns in the following way:
    • Drove people to our call center

Hanley Wood Customer Review

How would you rate your overall satisfaction with the services received from Hanley Wood?

5/5 Stars

Hanley Wood Customer Fact

Woodcraft Supply benefitted from working with AMPLIFY through the enhancement of brand positioning and/or product awareness.

Hanley Wood Customer Research

IMPORTANCE OF DIGITAL STRATEGY

How important is your digital strategy to your overall marketing strategy and execution?

Extremely Important: 40%
Very Important: 44%
Somewhat Important: 16%


More to Explore



About Hanley Wood

Hanley Wood serves the residential, design and commercial construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, we provide business intelligence and data-driven services through three pillars: Metrostudy – data that informs. Media that connects. Marketing that activates.

Hanley Wood Website   Hanley Wood Website