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TechValidate Research on Hanley Wood

These pages present data that TechValidate has sourced via direct research with verified customers and users of Hanley Wood. TechValidate stands behind the authenticity of all published data. Learn more »



301 Customers Surveyed

1,861 Data Points Collected

166 Published TechFacts

18 Published Charts

143 Published Case Studies



Selected Research Highlights


Hanley Wood Case Study

Small Business Real Estate Company

Introduction

This case study of a small business real estate company is based on a February 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood is the leader in residential, design, and commercial construction industry events. If you are not sponsoring one or more of their events per year, you are missing a big opportunity.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Accelerate sales efforts – generating qualified sales leads
  • Access a qualified audience for a face-to-face experience
  • Strengthen connections with key decision makers & targeted influencers

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Has sponsored the following events using Hanley Wood:
    • A conference (internal or external)
    • A lifestyle event (sporting event, wine tasting, concert, etc.)
    • A Hanley Wood branded event

Results

The surveyed company achieved the following results with Hanley Wood:

  • Rates the following capabilities of Hanley Wood when compared to the competition:
    • Customer service: best in class
    • Execution: significantly better
    • Performance: best in class
    • Reliability: best in class
    • Return on investment (ROI): best in class
  • Has been able to accomplish the following due to their partnership with Hanley Wood:
    • Accelerate sales efforts – generating qualified sales leads
    • Create brand awareness & segment leadership
    • Deepen relationships & strengthen connections with key industry prospects
  • Has been able to achieve the following from their event:
    • Generate qualified leads
    • Develop personal connections with key individuals and decision makers

Hanley Wood Customer Research

Data-Driven Marketing

How have you leveraged the data gleaned from partnering with Hanley Wood/Metrostudy for your data-driven marketing campaigns?

Execute more targeted content and messaging strategies
46%
Lead generation and nurturing programs
42%
Targeted consumer marketing
33%
Scoring of inbound leads to distinguish marketing vs sales ready leads
21%
Accelerated the lead development cycle into opportunities
17%
Development of customer personas and sales materials
17%
Fully integrated personalized marketing campaigns i.e., direct mail, print, web, mobile, social, email, etc.
13%

Hanley Wood Case Study

Medium Enterprise Industrial Manufacturing Company

Introduction

This case study of a medium enterprise industrial manufacturing company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provides cross-platform access to my target audiences.”

“Hanley Wood has helped to bring more qualified prospective buyers to our website.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • To increase desirability of products among industry pros
    • For industry education
    • To drive qualified traffic to a digital destination

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns
    • Native advertising (Native Intel) campaigns
    • Newsletter campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
    • Ability to run cross-platform digital campaigns i.e., web, social, mobile, email, etc.
    • Advertising with trusted brands
    • Association with editorially-driven subject matter expertise
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: best in class
    • Audience quality: best in class
    • Targeting capabilities: best in class
    • Return on Investment (ROI): best in class
  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
    • Increased traffic to their website

Hanley Wood Customer Review

4/5 Stars

Would you recommend Hanley Wood?

Yes, seems that all the major events are now owned and managed by Hanley Wood.

Hanley Wood Customer Review

5/5 Stars

Hanley Wood Customer Research

Hanley Wood provides access to your targeted audience

What are the key benefits when partnering with Hanley Wood for your event needs?

Deepening of relationships & strengthening of connections with key industry prospects
60%
Brand awareness and segment leadership
57%
Reach of new customers & markets
45%
Acceleration of sales efforts; Generating qualified sales leads
42%


More to Explore



About Hanley Wood

Hanley Wood serves the residential, design and commercial construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, we provide business intelligence and data-driven services through three pillars: Metrostudy – data that informs. Media that connects. Marketing that activates.

Hanley Wood Website   Hanley Wood Website