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TechValidate Research on Hanley Wood

These pages present data that TechValidate has sourced via direct research with verified customers and users of Hanley Wood. TechValidate stands behind the authenticity of all published data. Learn more »



370 Customers Surveyed

2,349 Data Points Collected

166 Published TechFacts

18 Published Charts

143 Published Case Studies



Selected Research Highlights


Hanley Wood Customer Research

Top ROI When Sponsoring a Branded Event with Hanley Wood

What types of benefits did your organization realize from your event?

Personal connections with key individuals and decision makers
69%
Increased brand and/or product awareness
57%
Generation of qualified leads
51%
Strengthened loyalty with key buyers
31%

Hanley Wood Customer Review

4/5 Stars

How our Hanley Wood engagement has impacted our business:

Event execution and advertising awareness.

Would you recommend Hanley Wood?

Yes. Hanley Wood will help you reach targeted trades.

Hanley Wood Customer Fact

“Hanley Wood has helped us achieve the leadership position in our industry.”

Boise Cascade Company has been able to develop personal connections with key individuals and decision makers and strengthen loyalty with key buyers from their event.

Hanley Wood Customer Research

WHY CHOOSE AMPLIFY

When choosing AMPLIFY as your marketing services partner, what were your key selection criteria?

Access to your target audience
78%
High quality content creation
48%
Subject matter expertise
33%
Third party validation
22%

Hanley Wood Case Study

Professional Home Design Software Company

Introduction

This case study of a small business computer software company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provides cross-platform access to my target audiences.”

“Hanley Wood helped us with brand awareness.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Executed the following digital campaigns with Hanley Wood:
    • Co-branded e-mail campaigns
    • Newsletter campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reason:
    • Association with editorially-driven subject matter expertise
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: better
    • Targeting capabilities: better
    • Return on Investment (ROI): better
  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness

Hanley Wood Case Study

Small Business Construction Company

Introduction

This case study of a small business construction company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood’s data program(s) helped me implement smarter sales and marketing strategies resulting in business opportunities that I would have otherwise missed.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood / Metrostudy for their data and information needs:
    • Its creation of a competitive advantage through access to local data
    • Its ability to target growth opportunities
  • Key selection criteria for choosing Hanley Wood / Metrostudy as their data and information service partner:
    • The breadth & depth of the data available

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Leveraged the following data services with Hanley Wood / Metrostudy.
    • Remodeling data i.e., Residential Remodeling Index (RRI), Siding Report, etc.
    • Closing analytics

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited in the following ways from leveraging a data program with Hanley Wood / Metrostudy:
    • Greater ability to segment and target customers and prospects
  • Leveraged the data gleaned from partnering with Hanley Wood / Metrostudy for the following:
    • Execute more targeted content & messaging strategies


More to Explore



About Hanley Wood

Hanley Wood serves the residential, design and commercial construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, we provide business intelligence and data-driven services through three pillars: Metrostudy – data that informs. Media that connects. Marketing that activates.

Hanley Wood Website   Hanley Wood Website