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TechValidate Research on Hanley Wood

These pages present data that TechValidate has sourced via direct research with verified customers and users of Hanley Wood. TechValidate stands behind the authenticity of all published data. Learn more »



301 Customers Surveyed

1,861 Data Points Collected

166 Published TechFacts

18 Published Charts

143 Published Case Studies



Selected Research Highlights


Hanley Wood Customer Research

CONTENT CREATION WITH AMPLIFY

What type of content did you create with AMPLIFY?

Case Study
28%
Thought Leadership Perspective / Executive Viewpoint
28%
Native Advertising (Native Intel)
22%
Research
22%
Continuing Education Course / Learning Management System
17%
Newsletter
11%
Sales Enablement Tools i.e., Battle Cards
11%
Video
11%
Website
11%
Fast Facts Sheet
6%

Hanley Wood Case Study

Medium Enterprise Industrial Manufacturing Company

Introduction

This case study of a medium enterprise industrial manufacturing company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provide cross-platform access to my target audiences.”

“HW helped us increase awareness and maintain our presence with existing and new audiences.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • To increase desirability of products among industry pros
    • For industry education
    • For thought leadership
    • For event promotion
    • To drive qualified traffic to a digital destination

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns
    • Co-branded e-mail campaigns
    • Newsletter campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
    • Ability to run cross-platform digital campaigns i.e., web, social, mobile, email, etc.
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: significantly better
    • Targeting capabilities: better
    • Return on Investment (ROI): better
  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
    • Increased traffic to their website

Hanley Wood Customer Review

DESIRE TO HELP CUSTOMERS EXCEL

4/5 Stars

Would you recommend Hanley Wood?

Yes…knowledgeable staff with a desire to help customers excel.

Hanley Wood Case Study

Medium Enterprise Construction Company

Introduction

This case study of a medium enterprise construction company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood’s data program(s) helped me implement smarter sales and marketing strategies, resulting in business opportunities that I would have otherwise missed.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood / Metrostudy for their data and information needs:
    • Its ability to target growth opportunities
    • Its ability to accelerate the development of prospects into customers
    • Its ability to increase marketing & sales qualified leads
  • Key selection criteria for choosing Hanley Wood / Metrostudy as their data and information service partner:
    • Data integrity
    • The breadth & depth of the data available
    • Targeting capabilities

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Leveraged the following data services with Hanley Wood / Metrostudy.
    • Remodeling data i.e., Residential Remodeling Index (RRI), Siding Report, etc.
    • Housing data i.e., Builder Lead Report, Builder Comparison, etc.
    • Lead generation
    • Builder contact information i.e. Builder Lead Report, Homebuilder Database

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited in the following ways from leveraging a data program with Hanley Wood / Metrostudy:
    • Identified and resolved gaps in their sales & marketing process
    • Grown the volume of qualified leads in their database
  • Leveraged the data gleaned from partnering with Hanley Wood / Metrostudy for the following:
    • Lead generation & nurturing programs
    • Execute more targeted content & messaging strategies
    • Fully integrated personalized marketing campaigns i.e., direct mail, print, web, mobile, social, email, etc.

Hanley Wood Customer Research

Top 3 Reasons for Partnering with Hanley Wood on a Connections Event

Select the key benefits for partnering with Hanley Wood.

Deepening of relationships & strengthening of connections with key industry prospects
59%
Brand awareness and segment leadership
53%
Reach of new customers & markets
53%

Hanley Wood Customer Statistic

72% of surveyed organizations found market & data expertise was the key selection criteria for choosing Hanley Wood / Metrostudy as their data and information service partner.

72%


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About Hanley Wood

Hanley Wood serves the residential, design and commercial construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, we provide business intelligence and data-driven services through three pillars: Metrostudy – data that informs. Media that connects. Marketing that activates.

Hanley Wood Website   Hanley Wood Website