TechValidate Research on Hanley Wood

These pages present data that TechValidate has sourced via direct research with verified customers and users of Hanley Wood. TechValidate stands behind the authenticity of all published data. Learn more »



530 Customers Surveyed

3,436 Data Points Collected

254 Published TechFacts

26 Published Charts

174 Published Case Studies



Selected Research Highlights


Hanley Wood Customer Review

4/5 Stars

Our overall experience working with the Hanley Wood:

Very good

Would you recommend Hanley Wood?

Yes for the right audience.

Hanley Wood Case Study

Non-Profit Trade Association

Introduction

This case study of a membership organization is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provides cross-platform access to my target audiences.”

“Our relationship with Hanley Wood allows us to get education and information into the hands of more architects than we could reach through our own means.”

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • For industry education

Use Case

The key features and functionalities of Hanley Wood that the surveyed organization uses:

  • Executed the following digital campaigns with Hanley Wood:
    • Newsletter campaigns
    • Continuing Education Course

Results

The surveyed organization achieved the following results with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
    • Association with editorially-driven subject matter expertise
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: significantly better
    • Audience quality: best in class
    • Targeting capabilities: significantly better
    • Return on Investment (ROI): significantly better
  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness
    • Increased traffic to their website

Hanley Wood Customer Research

Top Event Types for Generating Qualified Sales Leads

What type of event(s) have you executed with Hanley Wood?

Conference (Internal or External)
71%
Sponsorship of a Hanley Wood branded event
51%
Connections Event: Engagement for buyer-seller interaction
29%

Hanley Wood Customer Satisfaction Rating

PRODUCT OFFERINGS

A Vice President of Marketing at a small business construction company would be likely to recommend Hanley Wood for this reason:

Healthy suite of products/service options and responsive staff.

Hanley Wood Case Study

Jenn-Air

Introduction

This case study of Jenn-Air is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provides cross-platform access to my target audiences.”

Challenges

The business challenge that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing driver for partnering with Hanley Wood:
    • To drive qualified traffic to a digital destination

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Executed the following digital campaigns with Hanley Wood:
    • Digital display banner campaigns
    • Newsletter campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reason:
    • Association with editorially-driven subject matter expertise
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: better
    • Audience quality: best in class
    • Targeting capabilities: better
  • Benefited from digital campaigns in the following ways:
    • Improved digital brand interactions i.e., social conversations, product inquiries, etc.

Hanley Wood Customer Research

MOBILE MARKETING CHALLENGES

What are the top challenges you face for IMPLEMENTING MOBILE MARKETING?

Creating a seamless customer experience across devices
41%
Measurement and analytics of mobile performance
33%
Mobile content creation for responsive design
24%
I do not have any mobile challenges
22%
Aligning my mobile strategy with trusted content
16%


More to Explore



About Hanley Wood

Hanley Wood serves the residential, design and commercial construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, we provide business intelligence and data-driven services through three pillars: Metrostudy – data that informs. Media that connects. Marketing that activates.

Hanley Wood Website   Hanley Wood Website