TechValidate Research on Hanley Wood

These pages present data that TechValidate has sourced via direct research with verified customers and users of Hanley Wood. TechValidate stands behind the authenticity of all published data. Learn more »



370 Customers Surveyed

2,349 Data Points Collected

166 Published TechFacts

18 Published Charts

143 Published Case Studies



Selected Research Highlights


Hanley Wood Case Study

Large Enterprise Computer Services Company

Introduction

This case study of a large enterprise computer services company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood’s data program(s) helped me implement smarter sales and marketing strategies, resulting in business opportunities that I would have otherwise missed.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood / Metrostudy for their data and information needs:
    • Its creation of a competitive advantage through access to local data
    • Its implementation of more informed sales forecasting strategies
    • Its ability to enable more predictive insights & analytics
    • Its ability to target growth opportunities
    • Its ability to accelerate the development of prospects into customers
    • Its ability to increase marketing & sales qualified leads
  • Key selection criteria for choosing Hanley Wood / Metrostudy as their data and information service partner:
    • Data integrity
    • The breadth & depth of the data available
    • Market & data expertise
    • The ability to activate data with measurable programs
    • The quality of resources & client service

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Leveraged the following data services with Hanley Wood / Metrostudy.
    • Housing data i.e., Builder Lead Report, Builder Comparison, etc.
    • Forecasting i.e. Home Building Outlook
    • Builder contact information i.e. Builder Lead Report, Homebuilder Database
    • OnTarget: Consumer Segmentation

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited in the following ways from leveraging a data program with Hanley Wood / Metrostudy:
    • Identified and resolved gaps in their database
    • Identified and resolved gaps in their sales & marketing process
    • Achieved greater accuracy in sales forecasting and pipeline management
    • Greater ability to segment and target customers and prospects
    • Grown the volume of qualified leads in their database
  • Leveraged the data gleaned from partnering with Hanley Wood / Metrostudy for the following:
    • Scoring of inbound leads to distinguish marketing vs sales ready leads
    • Execute more targeted content & messaging strategies
    • Development of customer personas & sales materials
    • Accelerating the lead development cycle into opportunities

Hanley Wood Customer Fact

Leviton Manufacturing benefitted from working with AMPLIFY through the enhancement of brand positioning and/or product awareness.

Hanley Wood Customer Research

Data-Driven Marketing

How have you leveraged the data gleaned from partnering with Hanley Wood/Metrostudy for your data-driven marketing campaigns?

Execute more targeted content and messaging strategies
46%
Lead generation and nurturing programs
42%
Targeted consumer marketing
33%
Scoring of inbound leads to distinguish marketing vs sales ready leads
21%
Accelerated the lead development cycle into opportunities
17%
Development of customer personas and sales materials
17%
Fully integrated personalized marketing campaigns i.e., direct mail, print, web, mobile, social, email, etc.
13%

Hanley Wood Case Study

Medium Enterprise Industrial Manufacturing Company

Introduction

This case study of a medium enterprise industrial manufacturing company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood’s data program(s) helped me implement smarter sales and marketing strategies, resulting in business opportunities that I would have otherwise missed.”

“Hanley Wood provides great information. It also provides quality information that you know is backed by solid research methods.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing driver for partnering with Hanley Wood / Metrostudy for their data and information needs:
    • Its ability to increase marketing & sales qualified leads
  • Key selection criteria for choosing Hanley Wood / Metrostudy as their data and information service partner:
    • Data integrity
    • The breadth & depth of the data available

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Leveraged the following data services with Hanley Wood / Metrostudy.
    • Housing data i.e., Builder Lead Report, Builder Comparison, etc.

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited in the following ways from leveraging a data program with Hanley Wood / Metrostudy:
    • Identified and resolved gaps in their database
    • Identified and resolved gaps in their sales & marketing process
    • Grown the volume of qualified leads in their database
  • Leveraged the data gleaned from partnering with Hanley Wood / Metrostudy for the following:
    • Targeting consumer marketing

Hanley Wood Customer Research

IMPORTANCE OF DIGITAL STRATEGY

How important is your digital strategy to your overall marketing strategy and execution?

Extremely Important: 40%
Very Important: 44%
Somewhat Important: 16%

Hanley Wood Customer Statistic

TARGETING CAPABILITIES

91% of surveyed organizations rate Hanley Wood’s targeting capabilities as better when compared to the competition.

91%


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About Hanley Wood

Hanley Wood serves the residential, design and commercial construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, we provide business intelligence and data-driven services through three pillars: Metrostudy – data that informs. Media that connects. Marketing that activates.

Hanley Wood Website   Hanley Wood Website