TechValidate Research on Hanley Wood

These pages present data that TechValidate has sourced via direct research with verified customers and users of Hanley Wood. TechValidate stands behind the authenticity of all published data. Learn more »



415 Customers Surveyed

2,717 Data Points Collected

209 Published TechFacts

20 Published Charts

147 Published Case Studies



Selected Research Highlights


Hanley Wood Case Study

S&P 500 Chemicals Company

Introduction

This case study of a S&P 500 chemicals company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood’s data program(s) helped me implement smarter sales and marketing strategies, resulting in business opportunities that I would have otherwise missed.”

“With Hanley Wood, we have a much more granular data view than any other service provides, which has helped us deploy our resources more strategically.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood / Metrostudy for their data and information needs:
    • Its creation of a competitive advantage through access to local data
    • Its implementation of more informed sales forecasting strategies
    • Its ability to target growth opportunities
    • Its ability to increase marketing & sales qualified leads
  • Key selection criteria for choosing Hanley Wood / Metrostudy as their data and information service partner:
    • Data integrity
    • The breadth & depth of the data available
    • Targeting capabilities
    • Market & data expertise
    • The quality of resources & client service

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Leveraged the following data services with Hanley Wood / Metrostudy.
    • Housing data i.e., Builder Lead Report, Builder Comparison, etc.
    • Forecasting i.e. Home Building Outlook
    • Lead generation
    • Builder contact information i.e. Builder Lead Report, Homebuilder Database

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited in the following ways from leveraging a data program with Hanley Wood / Metrostudy:
    • Identified and resolved gaps in their sales & marketing process
    • Achieved greater accuracy in sales forecasting and pipeline management
    • Grown the volume of qualified leads in their database
  • Leveraged the data gleaned from partnering with Hanley Wood / Metrostudy for the following:
    • Scoring of inbound leads to distinguish marketing vs sales ready leads
    • Targeting consumer marketing

Hanley Wood Customer Research

WHY DID YOU CHOOSE HANLEY WOOD?

When choosing Hanley Wood as your digital marketing partner, what were your key selection criteria?

Exceptional reach to target audience with best-in-class targeting capabilities
68%
Advertising with trusted brands
40%
Association with editorially-driven subject matter expertise
37%

Hanley Wood Customer Fact

“The audience demographics are top tier. We are able to network with great people who are some of the best in their industry.”

CIC has been able to generate qualified leads, increase brand and/or product awareness, and develop personal connections with key individuals and decision makers from their event.

Hanley Wood Case Study

USG Corporation

Introduction

This case study of USG Corporation is based on an August 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provide cross-platform access to my target audiences.”

“We gain qualified leads from the newly created CEU, reaching a broad audience.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood:
    • For brand and/or product awareness
    • For industry education
    • For thought leadership
    • To drive qualified traffic to a digital destination

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Executed the following digital campaigns with Hanley Wood:
    • Newsletter campaigns
    • Hanley Wood University- created and promoted our CEU course

Results

The surveyed company achieved the following results with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reasons:
    • Exceptional reach to target audience with best-in-class targeting capabilities
    • Association with editorially-driven subject matter expertise
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: best in class
    • Audience quality: best in class
    • Targeting capabilities: best in class
    • Return on Investment (ROI): best in class
  • Benefited from digital campaigns in the following way:
    • Increased brand and/or product awareness

Hanley Wood Customer Fact

EVENT CONNECTIONS

Tidwell Group made personal connections with key individuals and decision-makers after their Hanley Wood event.

Hanley Wood Customer Research

Top 3 Reasons for Partnering with Hanley Wood on a Connections Event

Select the key benefits for partnering with Hanley Wood.

Deepening of relationships & strengthening of connections with key industry prospects
59%
Brand awareness and segment leadership
53%
Reach of new customers & markets
53%


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About Hanley Wood

Hanley Wood serves the residential, design and commercial construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, we provide business intelligence and data-driven services through three pillars: Metrostudy – data that informs. Media that connects. Marketing that activates.

Hanley Wood Website   Hanley Wood Website