TechValidate Research on Hanley Wood

These pages present data that TechValidate has sourced via direct research with verified customers and users of Hanley Wood. TechValidate stands behind the authenticity of all published data. Learn more »



405 Customers Surveyed

2,630 Data Points Collected

166 Published TechFacts

18 Published Charts

143 Published Case Studies



Selected Research Highlights


Hanley Wood Case Study

Large Enterprise Industrial Manufacturing Company

Introduction

This case study of a large enterprise industrial manufacturing company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood’s data program(s) helped me implement smarter sales and marketing strategies, resulting in business opportunities that I would have otherwise missed.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood / Metrostudy for their data and information needs:
    • Its creation of a competitive advantage through access to local data
    • Its ability to enable more predictive insights & analytics
    • Its ability to target growth opportunities
  • Key selection criteria for choosing Hanley Wood / Metrostudy as their data and information service partner:
    • Data integrity
    • The breadth & depth of the data available
    • Targeting capabilities
    • Market & data expertise
    • The ability to activate data with measurable programs
    • The quality of resources & client service

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Leveraged the following data services with Hanley Wood / Metrostudy.
    • Remodeling data i.e., Residential Remodeling Index (RRI), Siding Report, etc.
    • Housing data i.e., Builder Lead Report, Builder Comparison, etc.
    • Forecasting i.e. Home Building Outlook

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited in the following ways from leveraging a data program with Hanley Wood / Metrostudy:
    • Identified and resolved gaps in their sales & marketing process
    • Greater ability to segment and target customers and prospects
  • Leveraged the data gleaned from partnering with Hanley Wood / Metrostudy for the following:
    • Execute more targeted content & messaging strategies
    • Targeting consumer marketing

Hanley Wood Customer Review

How would you rate your overall satisfaction with the services received from Hanley Woods AMPLIFY?

4/5 Stars

Hanley Wood Customer Research

100% of companies find their data strategy important to their overall marketing

How important is your data strategy to your overall marketing strategy and execution?

Extremely important: 43%
Very important: 40%
Somewhat important: 17%
Not important: 0%

Hanley Wood Customer Research

Top ROI When Executing a Connections Conference with Hanley Wood

What types of benefits did your organization realize from your event?

Increased brand and/or product awareness
67%
Personal connections with key individuals and decision makers
61%
Generation of qualified leads
56%
Strengthened loyalty with key buyers
33%

Hanley Wood Case Study

Global 500 Building Product Manufacturer

Introduction

This case study of a global 500 building product manufacturer is based on a February 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood is the leader in residential, design, and commercial construction industry events. If you are not sponsoring one or more of their events per year, you are missing a big opportunity.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Access a qualified audience for a face-to-face experience
  • Obtain branding & thought leadership
  • Increase awareness and desirability of products among industry pros
  • Strengthen connections with key decision makers & targeted influencers

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Has sponsored the following events using Hanley Wood:
    • A connections event: engagement for buyer-seller interaction
    • A Hanley Wood branded event
    • A Hanley Wood awards program

Results

The surveyed company achieved the following results with Hanley Wood:

  • Has been able to accomplish the following due to their partnership with Hanley Wood:
    • Create brand awareness & segment leadership
    • Deepen relationships & strengthen connections with key industry prospects
    • Reach new customers & markets
  • Has been able to achieve the following from their event:
    • Increase brand and/or product awareness
    • Develop personal connections with key individuals and decision makers
    • Strengthen loyalty with key buyers

Hanley Wood Customer Statistic

DIGITAL EVENT PROMOTION

75% of companies who partnered with Hanley Wood for event promotion saw an increase in event registrations.

75%


More to Explore



About Hanley Wood

Hanley Wood serves the residential, design and commercial construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, we provide business intelligence and data-driven services through three pillars: Metrostudy – data that informs. Media that connects. Marketing that activates.

Hanley Wood Website   Hanley Wood Website