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TechValidate Research on Hanley Wood

These pages present data that TechValidate has sourced via direct research with verified customers and users of Hanley Wood. TechValidate stands behind the authenticity of all published data. Learn more »



370 Customers Surveyed

2,349 Data Points Collected

166 Published TechFacts

18 Published Charts

143 Published Case Studies



Selected Research Highlights


Hanley Wood Customer Research

Top Benefits Realized from Events with Hanley Wood

What types of benefits did your organization realize from your event?

Increased brand and/or product awareness
61%
Personal connections with key individuals and decision makers
56%
Generation of qualified leads
55%
Strengthened loyalty with key buyers
31%

Hanley Wood Case Study

Medium Enterprise Building Product Manufacturer

Introduction

This case study of a medium enterprise building product manufacturer is based on a February 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood is the leader in residential, design, and commercial construction industry events. If you are not sponsoring one or more of their events per year, you are missing a big opportunity.”

“Hanley Wood helped us manage our events—saving our organization time and money while allowing us to establish relationships that will undoubtedly lead to future sales opportunities.”

Challenges

The business challenge that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Access a qualified audience for a face-to-face experience

Use Case

  • Has sponsored the following events using Hanley Wood:
    • A conference (internal or external)
    • A connections event: engagement for buyer-seller interaction
    • A Hanley Wood branded event

Results

The surveyed company achieved the following results with Hanley Wood:

  • Has been able to accomplish the following due to their partnership with Hanley Wood:
    • Create brand awareness & segment leadership
    • Reach new customers & markets
  • Has been able to achieve the following from their event:
    • Develop personal connections with key individuals and decision makers

Hanley Wood Customer Research

Top Event Types for Generating Qualified Sales Leads

What type of event(s) have you executed with Hanley Wood?

Conference (Internal or External)
71%
Sponsorship of a Hanley Wood branded event
51%
Connections Event: Engagement for buyer-seller interaction
29%

Hanley Wood Customer Review

How would you rate your overall satisfaction with the services received from Hanley Wood?

5/5 Stars

Hanley Wood Case Study

S&P 500 Chemical Company

Introduction

This case study of a S&P 500 chemicals company is based on a February 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Purchased Hanley Wood in order to accomplish the following:
    • Access a qualified audience for a face-to-face experience
    • Obtain branding & thought leadership
    • Obtain industry education

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Has sponsored the following events using Hanley Wood:
    • A connections event: engagement for buyer-seller interaction
    • A Hanley Wood branded event

Results

The surveyed company achieved the following results with Hanley Wood:

  • Has been able to accomplish the following due to their partnership with Hanley Wood:
    • Provide editorial support & receive 3rd party validation
    • Reach new customers & markets
  • Has been able to achieve the following from their event:
    • Develop personal connections with key individuals and decision makers

Hanley Wood Customer Review

4/5 Stars

How our Hanley Wood engagement has impacted our business:

Hanley Wood allows us to interface with key industry executives and our target audience. This is absolutely the best way for us to build and maintain business relationships.

Would you recommend Hanley Wood?

Yes. They produce good events with a great turnout from key industry players.



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About Hanley Wood

Hanley Wood serves the residential, design and commercial construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, we provide business intelligence and data-driven services through three pillars: Metrostudy – data that informs. Media that connects. Marketing that activates.

Hanley Wood Website   Hanley Wood Website