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TechValidate Research on Hanley Wood

These pages present data that TechValidate has sourced via direct research with verified customers and users of Hanley Wood. TechValidate stands behind the authenticity of all published data. Learn more »



301 Customers Surveyed

1,861 Data Points Collected

166 Published TechFacts

18 Published Charts

143 Published Case Studies



Selected Research Highlights


Hanley Wood Customer Statistic

INCREASED TRAFFIC

44% of surveyed organizations increased traffic to their website through digital campaigns.

44%

Hanley Wood Customer Research

IMPORTANCE OF DIGITAL STRATEGY

How important is your digital strategy to your overall marketing strategy and execution?

Extremely Important: 40%
Very Important: 44%
Somewhat Important: 16%

Hanley Wood Customer Research

Top ROI When Sponsoring a Branded Event with Hanley Wood

What types of benefits did your organization realize from your event?

Personal connections with key individuals and decision makers
69%
Increased brand and/or product awareness
57%
Generation of qualified leads
51%
Strengthened loyalty with key buyers
31%

Hanley Wood Case Study

Fairway Architectural Railing Solutions

Introduction

This case study of Fairway Architectural Railing Solutions is based on a February 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service.

“Hanley Wood is the leader in residential, design, and commercial construction industry events. If you are not sponsoring one or more of their events per year, you are missing a big opportunity.”

“Hanley Wood helped us manage our events—saving our organization time and money while allowing us to establish relationships that will undoubtedly lead to future sales opportunities.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Accelerate sales efforts – generating qualified sales leads
  • Access a qualified audience for a face-to-face experience
  • Strengthen connections with key decision makers & targeted influencers

Use Case

The key feature and functionality of Hanley Wood that the surveyed company uses:

  • Has sponsored the following event using Hanley Wood:
    • A Hanley Wood branded event

Results

The surveyed company achieved the following results with Hanley Wood:

  • Has been able to accomplish the following due to their partnership with Hanley Wood:
    • Accelerate sales efforts – generating qualified sales leads
    • Deepen relationships & strengthen connections with key industry prospects
  • Has been able to achieve the following from their event:
    • Generate qualified leads

Hanley Wood Case Study

S&P 500 Construction Company

Introduction

This case study of an S&P 500 construction company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“AMPLIFY has helped us bring our brand story to life by activating business intelligence and creating content marketing programs that drive measurably deeper relationships and loyalty.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Woods AMPLIFY for their marketing service needs:
    • To increase awareness & desirability of produces among industry pros
    • To accelerate / generate sales efforts
  • Key selection criteria for choosing AMPLIFY as their marketing services partner:
    • Its subject matter expertise
    • Its ability to access their target audience

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Created the following kinds of content with AMPLIFY:
    • Continuing education courses / learning management systems
    • Sales enablement tools i.e., battle cards
  • Executed the following marketing programs and/or campaigns with their AMPLIFY content:
    • Lead generation / lead nurturing programs
    • Social media campaigns

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefits from working with AMPLIFY in the following ways:
    • The generation of qualified leads
    • Providing sales with enablement tools

Hanley Wood Customer Statistic

85% of organizations agreed with the following statement:

“Hanley Wood’s data program(s) helped me implement smarter sales and marketing strategies resulting in business opportunities that I would have otherwise missed.”

85%


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About Hanley Wood

Hanley Wood serves the residential, design and commercial construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, we provide business intelligence and data-driven services through three pillars: Metrostudy – data that informs. Media that connects. Marketing that activates.

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