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TechValidate Research on Hanley Wood

These pages present data that TechValidate has sourced via direct research with verified customers and users of Hanley Wood. TechValidate stands behind the authenticity of all published data. Learn more »



301 Customers Surveyed

1,861 Data Points Collected

166 Published TechFacts

18 Published Charts

143 Published Case Studies



Selected Research Highlights


Hanley Wood Customer Research

Top Benefits Realized from Events with Hanley Wood

What types of benefits did your organization realize from your event?

Increased brand and/or product awareness
61%
Personal connections with key individuals and decision makers
56%
Generation of qualified leads
55%
Strengthened loyalty with key buyers
31%

Hanley Wood Case Study

S&P 500 Chemicals Company

Introduction

This case study of a S&P 500 chemicals company is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Hanley Wood’s data program(s) helped me implement smarter sales and marketing strategies, resulting in business opportunities that I would have otherwise missed.”

“With Hanley Wood, we have a much more granular data view than any other service provides, which has helped us deploy our resources more strategically.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing drivers for partnering with Hanley Wood / Metrostudy for their data and information needs:
    • Its creation of a competitive advantage through access to local data
    • Its implementation of more informed sales forecasting strategies
    • Its ability to target growth opportunities
    • Its ability to increase marketing & sales qualified leads
  • Key selection criteria for choosing Hanley Wood / Metrostudy as their data and information service partner:
    • Data integrity
    • The breadth & depth of the data available
    • Targeting capabilities
    • Market & data expertise
    • The quality of resources & client service

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Leveraged the following data services with Hanley Wood / Metrostudy.
    • Housing data i.e., Builder Lead Report, Builder Comparison, etc.
    • Forecasting i.e. Home Building Outlook
    • Lead generation
    • Builder contact information i.e. Builder Lead Report, Homebuilder Database

Results

The surveyed company achieved the following results with Hanley Wood:

  • Benefited in the following ways from leveraging a data program with Hanley Wood / Metrostudy:
    • Identified and resolved gaps in their sales & marketing process
    • Achieved greater accuracy in sales forecasting and pipeline management
    • Grown the volume of qualified leads in their database
  • Leveraged the data gleaned from partnering with Hanley Wood / Metrostudy for the following:
    • Scoring of inbound leads to distinguish marketing vs sales ready leads
    • Targeting consumer marketing

Hanley Wood Case Study

Phoenix Products

Introduction

This case study of Phoenix Products is based on a June 2017 survey of Hanley Wood customers by TechValidate, a 3rd-party research service.

“Hanley Wood Media brands enable continuous digital engagement enhanced by award-winning journalism and provides cross-platform access to my target audiences.”

Challenges

The business challenge that led the profiled company to evaluate and ultimately select Hanley Wood:

  • Top purchasing driver for partnering with Hanley Wood:
    • For event promotion

Use Case

The key features and functionalities of Hanley Wood that the surveyed company uses:

  • Executed the following digital campaigns with Hanley Wood:
    • Directory listing (Construct-DataHub) campaigns
    • Advertisements in Magazine Publications

Results

The surveyed company achieved the following results with Hanley Wood:

  • Partnered with Hanley Wood as their digital marketing partner because of the following reason:
    • Exceptional reach to target audience with best-in-class targeting capabilities
  • Rates the following features of Hanley Wood when compared to the competition:
    • Digital performance / engagement: significantly better
    • Audience quality: significantly better
    • Targeting capabilities: significantly better
    • Return on Investment (ROI): significantly better
  • Benefited from digital campaigns in the following ways:
    • Increased brand and/or product awareness

Hanley Wood Customer Review

4/5 Stars

How our Hanley Wood engagement has impacted our business:

Our relationship specifically with JLC has enhanced our presence among general contractors in the residential housing market. We are pleased with the results and have seen quantifiable leads from the advertising we have placed.

Would you recommend Hanley Wood?

I would because of the quality of the publications and the ROI.

Hanley Wood Customer Research

DIGITAL DISPLAY CREATES AWARENESS

What were the top purchasing drivers for partnering with Hanley Wood for your digital needs?

Brand and/or product awareness
82%
Driving qualified traffic to a digital destination
44%
Increasing desirability of products among industry pros
43%

Hanley Wood Customer Testimonial

AWARENESS, TRAFFIC & PRODUCT DEMAND

Hanley Wood has helped us to increase our brand awareness, drive traffic to the website and increase product demand within our industry.

Jocelyn Durant, Marketing Manager, Westech Building Products



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About Hanley Wood

Hanley Wood serves the residential, design and commercial construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, we provide business intelligence and data-driven services through three pillars: Metrostudy – data that informs. Media that connects. Marketing that activates.

Hanley Wood Website   Hanley Wood Website