TechValidate Research on GreatAmerica Financial Services

These pages present data that TechValidate has sourced via direct research with verified customers and users of GreatAmerica Financial Services. TechValidate stands behind the authenticity of all published data. Learn more »



3,245 Customers Surveyed

27,007 Data Points Collected

195 Published TechFacts

107 Published Charts

31 Published Case Studies



Selected Research Highlights


Commodore Financial Customer Research

You’re Missing Out! Smaller Transactions When You Don’t Offer a Monthly Payment

On average, your financed transactions are what % larger than transactions paid with cash? (Example: On a $10,000 transaction, see dollar amounts to the right of responses below for estimated increases)

30% + (~$3,000+): 29%
20-30% (~$2,500): 29%
10-20% (~$1,500): 29%
5-10% (~$750): 14%

GreatAmerica Financial Services Customer Satisfaction Rating

Robert Barbieri, a Business Manager at Hunter Engineering would be very likely to recommend GreatAmerica Financial Services for this reason:

GreatAmerica is very easy to deal with and always willing to support my customer’s financial objectives.

GreatAmerica Financial Services Case Study

Bundling Helped R&K Technologies, Inc. Grow Margins & Revenue By Over 30%

Introduction

This case study of R&K Technologies, Inc. is based on a February 2018 survey of GreatAmerica Financial Services customers by TechValidate, a 3rd-party research service.

Challenges

The business challenges that led R&K Technologies, Inc. to evaluate and ultimately select a bundled program with GreatAmerica Financial Services:

  • Customer confusion around invoices
  • Suffering margins
  • Time-consuming billing and invoicing
  • Billing and invoicing errors
  • Time-consuming invoice reconciliation
  • Difficulties with the time and energy consumed collecting on accounts

Use Case

The key features and functionalities of GreatAmerica Financial Services that the surveyed company uses:

*System Integration with E-automate
*A bundled approach with their finance source billing the base maintenance, plus overages.

Results

R&K Technologies, Inc. realized the following benefits after bundling hardware, services, and supplies through GreatAmerica Financial Services:

  • Increased customer retention/protection
  • Reduced administrative expense
  • Retained more sales staff
  • Increased cash flow
  • Increased margins
  • Growth in the enterprise value of their business
  • Differentiation in their market
  • Increased customer satisfaction
  • Over 30% growth in margins after adopting bundling
  • Over 30% growth in revenue after adopting bundling
  • Bundling saved them 11-15 hours/week
  • Retaining 96%-100% of customer base

GreatAmerica Financial Services Customer Research

Dealership

When acquiring new equipment or software you:

Finance (through bank) a majority of your business purchases
16%
Finance (through finance company) a majority of your business purchases
34%
Expect to be offered a monthly payment/finance option
41%
Are offended when offered a monthly payment/finance option
7%
View financing as an easy option
27%
Are more apt to purchased from a specific vendor/sales rep when a finance option is provided
34%
View your vendor/sales rep as more professional and a total solution provider when they offer finance options
25%
Use financing as a way to help you budget
45%
Other
7%

GreatAmerica Financial Services Customer Testimonial

Thanks to monthly payments, we are able to keep our technology updated without having a large amount due at once, which would make updating almost impossible for our cash flow.

Owner at The Learning Experience

GreatAmerica Financial Services Case Study

Land and Lake Surveying

Introduction

This case study of Land and Lake Surveying is based on a September 2016 survey of GreatAmerica Financial Services customers by TechValidate, a 3rd-party research service.

“GreatAmerica helps me get the tools to get the job done quickly.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select GreatAmerica Financial Services:

  • Reasons why they choose to finance their purchases when acquiring equipment and technology:
    • Be able to purchase more equipment and technology
    • Lower monthly payments and rate

Use Case

The key features and functionalities of GreatAmerica Financial Services that the surveyed company uses:

  • Rates the following aspects of financing based on level of importance:
    • Length of term: important
    • Lowest monthly payment: very important
    • Ease of process: important
    • Rate: very important
    • Flexible payment options: important
    • Ability to bundle equipment and services: important
    • Customer service: very important
  • Rates their level of preference for the following methods of payment when acquiring equipment and technology:
    • Cash: preferred
    • An independent finance company: most preferred
    • Bank/loan-line of credit: least preferred
    • OEM/manufacturer finance program: preferred
    • Credit card: preferred
  • Their preferred length of term when financing equipment and technology is 36 months.
  • They expect their vendor to offer a finance option and/or monthly payment plan.

Results

The surveyed company achieved the following results with GreatAmerica Financial Services:

  • Reason why they chose to finance with GreatAmerica:
    • Their vendor presented the option


More to Explore



About GreatAmerica Financial Services

GreatAmerica is a national commercial equipment finance company dedicated to helping manufacturers, vendors, and dealers be more successful and keep their customers for a lifetime. Incorporated in 1992, GreatAmerica, with its staff of over 500 employees, is headquartered in Cedar Rapids, Iowa and has offices in Minnesota, Georgia, and Missouri. We provide financing and consulting services in all fifty states and some U.S. Territories.

GreatAmerica Financial Services Website   GreatAmerica Financial Services Website