TechValidate Research on GreatAmerica Financial Services

These pages present data that TechValidate has sourced via direct research with verified customers and users of GreatAmerica Financial Services. TechValidate stands behind the authenticity of all published data. Learn more »

3,245 Customers Surveyed

27,007 Data Points Collected

167 Published TechFacts

106 Published Charts

30 Published Case Studies

Selected Research Highlights

GreatAmerica Financial Services Case Study

Automotive Equipment Solutions


This case study of Automotive Equipment Solutions is based on an August 2016 survey of GreatAmerica Financial Services customers by TechValidate, a 3rd-party research service.

“GreatAmerica’s team helps put me and my customers at ease when navigating the asset finance process. They help us keep a professional image and their knowledge of our brands looks good to the customer. Our transactions financed with GreatAmerica are 30%+ larger than transactions paid with cash.”


The business challenges that led the profiled company to evaluate and ultimately select GreatAmerica Financial Services:

  • Top reason their customers finance with GreatAmerica Financial Services:
    • Fast and convenient service
  • Addresses the following challenges with GreatAmerica Financial Services:
    • Delayed customer decision-making
    • Justification for the sale
    • Communication with the customer
  • Other financing sources used for equipment purchases in addition to GreatAmerica’s financing sources:
    • Bank financing
    • Other leasing sources

Use Case

The key features and functionalities of GreatAmerica Financial Services that the surveyed company uses:

  • Always offers a monthly payment price to their customers
  • GreatAmerica Financial’s products / services they have utilized:
    • Sales assistance
    • Program creation
    • Upgrade opportunity reports
    • Tradeshow / event support


The surveyed company achieved the following results with GreatAmerica Financial Services:

  • Benefits experienced as a result of financing with GreatAmerica Financial Services:
    • Larger transactions
    • Quicker sales process
    • Faster payments
  • Saves 1-5 hours in their sales process per transaction with GreatAmerica Financial Services.

GreatAmerica Financial Services Customer Research


What kind of marketing do you do to attract new, and communicate with existing customers?

Bundling services/combo deals
Price discounts
Ease of use through online presence (scheduling/live chat/status updates/etc.)
Offer financing options
Print advertising
Online advertising
Mobile app

GreatAmerica Financial Services Customer Statistic

74% of users in the process of transitioning to become an MSSP feel that becoming or partnering with an MSSP is critical to sustaining the future success of their business.


GreatAmerica Financial Services Customer Research

Do you plan to add services or upgrade software to your business in the coming year?

Fluid exchanges
Sell tires
Inspection lane
CRM (Customer relationship management software)
Online marketing / scheduling
Electronic / secure key machine
Another store location

GreatAmerica Financial Services Customer Satisfaction Rating

Robert Barbieri, a Business Manager at Hunter Engineering would be very likely to recommend GreatAmerica Financial Services for this reason:

GreatAmerica is very easy to deal with and always willing to support my customer’s financial objectives.

CharTec Sales Simplicity Seminar Case Study

COTG Experiences Immediate Results with Sales Simplicity Seminar


This case study of COTG is based on an August 2017 survey of CharTec Sales Simplicity Seminar customers by TechValidate, a 3rd-party research service.


Before attending the CharTec Sales Simplicity Seminar, COTG experienced challenges selling as-a-service which included:

  • Filling the sales funnel
  • Creating talk tracks
  • Overcoming objections
  • Establishing sales process
  • Implementing sales strategy

Use Case

3 Members from COTG attended the CharTec Sales Simplicity Seminar in June 2017.


COTG achieved experienced immediate results within the first month of attending the CharTec Sales Simplicity Seminar, which included their improved ability to:

  • Fill sales funnel
  • Create talk tracks
  • Overcome objections
  • Implement a proven sales strategy

COTG also strengthened their performance which includes:

  • Ability to charge a new Assessment Fee which they never charged before attending the seminar.
  • 21-30% increase in margins.
  • 26-50% increase in # of managed services deals.
  • 26-50% increase in monthly recurring revenue – MRR.
  • 26-50% increase in price per seat.
  • Up to 25% increase in sales rep compensation.

More to Explore

About GreatAmerica Financial Services

GreatAmerica is a national commercial equipment finance company dedicated to helping manufacturers, vendors, and dealers be more successful and keep their customers for a lifetime. Incorporated in 1992, GreatAmerica, with its staff of over 500 employees, is headquartered in Cedar Rapids, Iowa and has offices in Minnesota, Georgia, and Missouri. We provide financing and consulting services in all fifty states and some U.S. Territories.

GreatAmerica Financial Services Website   GreatAmerica Financial Services Website