TechValidate Research on GreatAmerica Financial Services

These pages present data that TechValidate has sourced via direct research with verified customers and users of GreatAmerica Financial Services. TechValidate stands behind the authenticity of all published data. Learn more »

3,067 Customers Surveyed

25,391 Data Points Collected

158 Published TechFacts

101 Published Charts

28 Published Case Studies

Selected Research Highlights

GreatAmerica Financial Services Customer Research

Why Customers Prefer Monthly Payments

Please select all statements you agree with:

It is easier to make a technology acquisition when a finance or monthly payment option is provided.
Monthly payment options help my business budget for our technology spend.
When acquiring equipment and technology, I expect my vendor to offer a finance option and/or monthly payment plan.
I view my equipment and technology vendor as more professional and a total solution provider when they offer finance terms and/or options to acquire equipment technology.

GreatAmerica Financial Services Customer Testimonial

Working with GreatAmerica makes my job easier. They provide options to my clients that are alternatives to cash and they help close the sale.

John Keiser, Sales Representative, KEYper Systems

GreatAmerica Financial Services Case Study

Hunter Engineering


This case study of Hunter Engineering is based on an August 2016 survey of GreatAmerica Financial Services customers by TechValidate, a 3rd-party research service.

“Financing through GreatAmerica is fast and easy. GreatAmerica’s monthly payments are integrated into our quotes which help me explain the benefits of financing though tax advantages and the ability to save cash flow for other business expenses.”


The business challenges that led the profiled company to evaluate and ultimately select GreatAmerica Financial Services:

  • Top reasons their customers finance with GreatAmerica Financial Services:
    • Consistent budgeting
    • Flexible options
    • Not having enough cash on hand
    • Tax benefits
    • Fast and convenient service
  • Addresses the following challenges with GreatAmerica Financial Services:
    • Hitting sales goals
    • Communication with the customer
    • Communication with the distributor
  • Other financing sources used for equipment purchases in addition to GreatAmerica’s financing sources:
    • Cash
    • Bank financing
    • Other financial service companies that service poor credit buyers

Use Case

The key features and functionalities of GreatAmerica Financial Services that the surveyed company uses:

  • Always offer a monthly payment price to the customer
  • GreatAmerica Financial’s products / services they have utilized:
    • Sales assistance
    • Program creation
    • Upgrade opportunity reports
    • Marketing assistance
    • Tradeshow / event support


The surveyed company achieved the following results with GreatAmerica Financial Services:

  • Quicker sales process
  • Faster payments
  • Marketing or event support
  • Saves 5-10 hours in their sales process per transaction with GreatAmerica Financial Services.
  • GreatAmerica Financial Services Customer Statistic

    64% of surveyed organizations agree with the statement:

    “Monthly payment options help my business budget for our technology spend.”


    GreatAmerica Financial Services Customer Research

    50% of MSSPs Require These 10 Security Services at a MINIMUM

    What critical security components do you require customers to adopt to at a MINIMUM for your offering?

    Advanced Threat Protection (ATP)
    Next Generation (NG) Firewall or Unified Threat Management (UTM)
    Computer Updates, Patch Management (Microsoft, Adobe, Java,...)
    Backup / Disaster Recovery (BDR)
    Email SPAM Filtering
    Remote Monitoring & Management (RMM)
    Monitoring/Management of Devices with Incident Response & Reporting
    Security Gateways (Messaging, Web, Application)
    Security Policies
    Vulnerability Scanning of Networks, Services, Database Applications...

    CharTec Sales Simplicity Seminar Case Study

    COTG Experiences Immediate Results with Sales Simplicity Seminar


    This case study of COTG is based on an August 2017 survey of CharTec Sales Simplicity Seminar customers by TechValidate, a 3rd-party research service.


    Before attending the CharTec Sales Simplicity Seminar, COTG experienced challenges selling as-a-service which included:

    • Filling the sales funnel
    • Creating talk tracks
    • Overcoming objections
    • Establishing sales process
    • Implementing sales strategy

    Use Case

    3 Members from COTG attended the CharTec Sales Simplicity Seminar in June 2017.


    COTG achieved experienced immediate results within the first month of attending the CharTec Sales Simplicity Seminar, which included their improved ability to:

    • Fill sales funnel
    • Create talk tracks
    • Overcome objections
    • Implement a proven sales strategy

    COTG also strengthened their performance which includes:

    • Ability to charge a new Assessment Fee which they never charged before attending the seminar.
    • 21-30% increase in margins.
    • 26-50% increase in # of managed services deals.
    • 26-50% increase in monthly recurring revenue – MRR.
    • 26-50% increase in price per seat.
    • Up to 25% increase in sales rep compensation.

    More to Explore

    About GreatAmerica Financial Services

    GreatAmerica is a national commercial equipment finance company dedicated to helping manufacturers, vendors, and dealers be more successful and keep their customers for a lifetime. Incorporated in 1992, GreatAmerica, with its staff of over 500 employees, is headquartered in Cedar Rapids, Iowa and has offices in Minnesota, Georgia, and Missouri. We provide financing and consulting services in all fifty states and some U.S. Territories.

    GreatAmerica Financial Services Website   GreatAmerica Financial Services Website