TechValidate Research on Gong

11 Charts


Gong Customer Research

How is your organization using Gong for deal management?

Helps us understand which deals require attention.
54%
Enables us to see all prior deal activity.
51%
Helps us use data to understand the winning characteristics of deals.
49%
Gives us visibility into the health of our team’s pipeline.
47%
Helps reps focus time and effort on critical deals.
40%
Acts as our one-stop-shop so we can see everything we need to know about our team's deals.
29%
Has improved our forecasting process and accuracy through the Deals page.
26%

Gong Customer Research

Which parts of the business have seen value from using Gong?

Sales
97%
Customer Success
68%
Product
63%
Executive Team
56%
Marketing
55%
Enablement
39%
Operations
18%

Gong Customer Research

Sales Leaders – Benefits of Gong

What benefits has your organization seen since using Gong?

Decreased employee ramp time / average onboarding time
60%
Improved win rates
47%
Increased qualified opportunities
39%
Insights from Gong revealed things about the business that even I didn’t know about
37%
Helped save at-risk deals
31%
Decreased sales cycle length
29%
Higher deal size
20%
Retention and growth of existing customers
19%

Gong Customer Research

What benefits has your organization seen since using Gong?

Decreased employee ramp time / average onboarding time
61%
Improved win rates
48%
Increased qualified opportunities
40%
Insights from Gong revealed things about the business that even I didn’t know about
37%
Helped save at-risk deals
32%
Decreased sales cycle length
31%
Higher deal size
21%
Retention and growth of existing customers
19%

Gong Customer Research

Sales Leaders – Business Challenges

What business challenges was your organization experiencing before using Gong?

We needed to level up the skills of our reps
86%
We had limited visibility into what our sales teams were doing
70%
We needed to improve our understanding of our deals and pipeline
55%
We wanted to know how the market was responding to our sales motion/product
38%
Our previous solution did not meet our needs
11%

Gong Customer Research

Sales Leaders – Improvements Since Using Gong

Please rate the following improvements since using Gong:

75%+ 50-75% 25-49% 10-24% Up to 10%

Improved win rates
Decreased employee ramp time / average onboarding time
Decreased sales cycle length
Higher deal size
Improved renewal rates
Increased qualified opportunities

Gong Customer Research

Sales Leaders that Evaluated Other Solutions

Please rate Gong on the following capabilities compared to similar solutions you have used.

Superior Significantly Better Better Worse

Coaching

Gong Customer Research

Sales Leaders – Benefits of Using Gong

What benefits has your organization seen since using Gong?

Decreased employee ramp time / average onboarding time
60%
Improved win rates
47%
Increased qualified opportunities
39%
Insights from Gong revealed things about the business that even I didn’t know about
37%
Helped save at-risk deals
31%
Decreased sales cycle length
29%
Higher deal size
20%
Retention and growth of existing customers
19%

Gong Customer Research

Sales Leaders – Gong Comparison

Please rate Gong on the following capabilities compared to similar solutions you have used.

Superior Significantly Better Better Worse

Coaching

Gong Customer Research

Sales Leaders Use of Gong

How do you use Gong?

To help me sell better / improve my skills
62%
To collaborate with colleagues across the business
56%
To understand my customers and market
52%
To stay on top of my pipeline
37%
Other
20%

Gong Customer Research

How quickly did you see value after deploying Gong?

Immediately
60%
Within 1-6 months
39%



More Research on Gong