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TechValidate Research on Gong

12 Charts


Gong Customer Research

As a company in the media industry, how do you or your team utilize Gong?

Coaching
94%
Onboarding and ramping new hires
47%
Account management
41%
Capturing client needs
47%
Deal execution
29%
Visibility into sales pipeline
41%
Other
12%
Source: TechValidate survey of 17 users of Gong
Validated
  Published: Feb. 16, 2022   TVID: FC8-5AB-05C

Gong Customer Research

How is your organization using Gong for deal management?

Helps us understand which deals require attention.
54%
Enables us to see all prior deal activity.
51%
Helps us use data to understand the winning characteristics of deals.
49%
Gives us visibility into the health of our team’s pipeline.
47%
Helps reps focus time and effort on critical deals.
40%
Acts as our one-stop-shop so we can see everything we need to know about our team's deals.
29%
Has improved our forecasting process and accuracy through the Deals page.
26%
Source: TechValidate survey of 218 users of Gong. Sample comprised of Chief Operating Officers, Chief Sales Officer/Chief Revenue Officers, Head of Sales / VP of Sales, Sales Directors, Sales Managers, SDR/BDR Leaders, Solution Engineering Leaders, Customer Success Leaders, Sales Enablement / Learning and Developments, Account Executives, and Sales Operations/Revenue Operations at organizations.
Validated
  Published: Mar. 11, 2021   TVID: D38-EB4-C40

Gong Customer Research

Which parts of the business have seen value from using Gong?

Sales
97%
Customer Success
68%
Product
63%
Executive Team
56%
Marketing
55%
Enablement
39%
Operations
18%
Source: TechValidate survey of 62 users of Gong. Sample comprised of Chief Executive Officers, Chief Operating Officers, Chief Product Officers, Chief Sales Officer/Chief Revenue Officers, Chief Technology Officers, and Head of Sales / VP of Sales at organizations.
Validated
  Published: Feb. 23, 2021   TVID: B06-F2F-3C5

Gong Customer Research

Sales Leaders – Benefits of Gong

What benefits has your organization seen since using Gong?

Decreased employee ramp time / average onboarding time
60%
Improved win rates
47%
Increased qualified opportunities
39%
Insights from Gong revealed things about the business that even I didn’t know about
37%
Helped save at-risk deals
31%
Decreased sales cycle length
29%
Higher deal size
20%
Retention and growth of existing customers
19%
Source: TechValidate survey of 180 users of Gong. Sample comprised of SDR/BDR Leaders, Chief Sales Officer/Chief Revenue Officers, Head of Sales / VP of Sales, Sales Directors, and Sales Managers at organizations.
Validated
  Published: Dec. 14, 2020   TVID: BF7-123-5C8

Gong Customer Research

What benefits has your organization seen since using Gong?

Decreased employee ramp time / average onboarding time
61%
Improved win rates
48%
Increased qualified opportunities
40%
Insights from Gong revealed things about the business that even I didn’t know about
37%
Helped save at-risk deals
32%
Decreased sales cycle length
31%
Higher deal size
21%
Retention and growth of existing customers
19%
Source: TechValidate survey of 154 users of Gong. Sample comprised of Chief Sales Officer/Chief Revenue Officers, Head of Sales / VP of Sales, Sales Directors, SDR/BDR Leaders, and Sales Managers at organizations who selected needing to level up the skills of their reps.
Validated
  Published: Dec. 14, 2020   TVID: 698-4C4-E54

Gong Customer Research

Sales Leaders – Business Challenges

What business challenges was your organization experiencing before using Gong?

We needed to level up the skills of our reps
86%
We had limited visibility into what our sales teams were doing
70%
We needed to improve our understanding of our deals and pipeline
55%
We wanted to know how the market was responding to our sales motion/product
38%
Our previous solution did not meet our needs
11%
Source: TechValidate survey of 185 users of Gong. Sample comprised of Chief Sales Officer/Chief Revenue Officers, Head of Sales / VP of Sales, SDR/BDR Leaders, Sales Directors, and Sales Managers at organizations.
Validated
  Published: Dec. 14, 2020   TVID: DCB-1B8-70C

Gong Customer Research

Sales Leaders – Improvements Since Using Gong

Please rate the following improvements since using Gong:

75%+ 50-75% 25-49% 10-24% Up to 10%

Improved win rates
Decreased employee ramp time / average onboarding time
Decreased sales cycle length
Higher deal size
Improved renewal rates
Increased qualified opportunities
Source: TechValidate survey of 150 users of Gong. Sample comprised of Chief Sales Officer/Chief Revenue Officers, Head of Sales / VP of Sales, Sales Managers, Sales Directors, and SDR/BDR Leaders at organizations.
Validated
  Published: Dec. 9, 2020   TVID: B36-1B5-A11

Gong Customer Research

Sales Leaders that Evaluated Other Solutions

Please rate Gong on the following capabilities compared to similar solutions you have used.

Superior Significantly Better Better Worse

Coaching
Source: TechValidate survey of 76 users of Gong. Sample comprised of Chief Operating Officers, Head of Sales / VP of Sales, Sales Directors, Sales Managers, and SDR/BDR Leaders at organizations who evaluated ExecVision, Salesloft Meeting Intelligence, People.ai, Chorus or InsightSquared.
Validated
  Published: Dec. 11, 2020   TVID: 4C3-AFE-DE4

Gong Customer Research

Sales Leaders – Benefits of Using Gong

What benefits has your organization seen since using Gong?

Decreased employee ramp time / average onboarding time
60%
Improved win rates
47%
Increased qualified opportunities
39%
Insights from Gong revealed things about the business that even I didn’t know about
37%
Helped save at-risk deals
31%
Decreased sales cycle length
29%
Higher deal size
20%
Retention and growth of existing customers
19%
Source: TechValidate survey of 180 users of Gong. Sample comprised of Chief Sales Officer/Chief Revenue Officers, Head of Sales / VP of Sales, Sales Directors, Sales Managers, and SDR/BDR Leaders at organizations.
Validated
  Published: Dec. 9, 2020   TVID: 973-AA2-447

Gong Customer Research

Sales Leaders – Gong Comparison

Please rate Gong on the following capabilities compared to similar solutions you have used.

Superior Significantly Better Better Worse

Coaching
Source: TechValidate survey of 150 users of Gong. Sample comprised of Chief Sales Officer/Chief Revenue Officers, Sales Directors, Head of Sales / VP of Sales, Sales Managers, and SDR/BDR Leaders at organizations.
Validated
  Published: Dec. 9, 2020   TVID: 58E-EF2-1BD

Gong Customer Research

Sales Leaders Use of Gong

How do you use Gong?

To help me sell better / improve my skills
62%
To collaborate with colleagues across the business
56%
To understand my customers and market
52%
To stay on top of my pipeline
37%
Other
20%
Source: TechValidate survey of 185 users of Gong. Sample comprised of Chief Sales Officer/Chief Revenue Officers, Head of Sales / VP of Sales, Sales Directors, Sales Managers, and SDR/BDR Leaders at organizations.
Validated
  Published: Dec. 9, 2020   TVID: 8C0-DD0-5EC

Gong Customer Research

How quickly did you see value after deploying Gong?

Immediately
60%
Within 1-6 months
39%
Source: TechValidate survey of 524 users of Gong
Validated
  Published: Dec. 3, 2020   TVID: C69-195-6FC



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