TechValidate Research on SurveyMonkey GetFeedback (Direct)


GetFeedback Case Study

Large Enterprise Computer Software Company

Introduction

This case study of a large enterprise computer software company is based on a July 2020 survey of GetFeedback customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We use GetFeedback to survey our candidates (both those we don’t hire and those we do) as well as our internal Hiring Managers about their experience working with our recruiting team. We’ve been able to programmatically gather feedback in a streamlined way to implement initiative related to both recruiter & hiring manager enablement/training sessions to improve the work they all do. "

Challenges

The business challenges that led the profiled company to evaluate and ultimately select GetFeedback:

  • Challenges faced before implementing GetFeedback:
    • A lack of an understanding of customers
    • A need for an automated/programmatic way to send out surveys
  • Top business challenges GetFeedback has helped them to address:
    • Driving action across the organization to improve business results
    • Connecting feedback to individual customer profiles

Use Case

The key features and functionalities of GetFeedback that the surveyed company uses:

  • How they are using GetFeedback:
    • Lead/Customer data enrichment
    • Support experience

Results

The surveyed company achieved the following results with GetFeedback:

  • Level of agreement with the following about GetFeedback:
    • delivers the fastest time to value in the market: strongly agree
    • is easy to use: strongly agree
    • makes feedback actionable: agree
  • With GetFeedback, they can now can take action on customer feedback in weeks vs. months.
  • Improvements to the following metrics since leveraging GetFeedback:
    • CSAT (Customer Satisfaction): notable improvement
    • nPS (Net Promoter Score): notable improvement
    • response rates: notable improvement




About This Data

This data was sourced directly from verified users of SurveyMonkey GetFeedback (Direct) by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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