TechValidate Research on Sync / GBM

12 Charts


GBM Customer Research

Please rate Mac compared to the competition

Best in class Significantly better Better Not better
Total cost of ownership

23%

21%

15%

41%

Employee Satisfaction

43%

35%

20%

2%

Compatibility with existing tools

48%

28%

15%

9%

Security

39%

30%

24%

7%

Management and technical environment (Apple Business Manager, MDM etc)

36%

36%

20%

8%

GBM Customer Research

How many hours a week does using iPad save teachers on administrative and assessment tasks?

More than 8 hours
3%
6-8 hours
0%
4-6 hours
31%
2-4 hours
31%
1-2 hours
28%
Up to one hour
7%

GBM Customer Research

What have been the benefits of using iPad for your school?

Students are more engaged
78%
Enhanced learning outcomes
68%
Improved student engagement
55%
Teachers are saving time on administrative and assessment tasks
51%
Improved student performance
25%
Improvement in student behaviour
16%
Cost savings
12%
Student results have improved
11%
Fewer student absences
3%
Other
5%

GBM Customer Research

How does iPad compare to the competition on the following features?:

Best in class Significantly better Better Not better
Engaging students

54%

32%

11%

3%

Easy to use

61%

28%

8%

3%

Affordability / Value for money

20%

21%

38%

21%

Saving teachers time

34%

38%

21%

7%

Management and technical environment

42%

31%

17%

10%

GBM Customer Research

Why have you chosen to use iPad in your school?

To provide new learning opportunities for students
77%
To support or enhance teaching and learning
77%
To engage students
70%
To provide students with equitable access to learning
61%
To modernise teaching and learning
58%
To support remote / hybrid learning
49%
To reduce time taken on unnecessary administrative tasks (e.g. photocopying, assessment)
39%
To modernise teaching and learning
23%
Total cost of ownership / Value for money
18%
Other
14%

GBM Customer Research

Why are you using Sync / GBM to help with your technology solutions?

Sync / GBM understand education / how schools work
67%
Face-to-face, onsite service
27%
Staff and company knowledge
55%
Access to CPD
13%
Flexible finance options
16%
Technical expertise
60%
Local partnership
9%
Authorisations and certifications
9%
Other
13%

GBM Customer Research

What is your school’s stance on 1:1 (one device per student)?

We already have a 1:1 program in place across the school
39%
We are planning to move to 1:1 within the next 6-12 months
10%
We are planning to move to 1:1 within the next 12-24 months
3%
We are planning to move to 1:1 within the next 24+ months
1%
We are in early discussions about 1:1
7%
We are interested in 1:1, but not sure how to get there / what the options or next steps are
4%
We are not looking at 1:1 at this time
35%

GBM Customer Research

What are the benefits of working with Sync/GBM?

Technical services (Set up, repair etc.)
66%
Apple Authorisations and Certifications
60%
Local partnership
60%
Industry experts
57%
Range of products
20%
Flexible finance
9%

GBM Customer Research

What benefits have you seen since using Mac in your business?

Employee satisfaction
72%
Less people contacting IT with issues
67%
More streamlined workflows
44%
Business is more secure
17%
Cost savings
17%
Attracting new talent / Employee retention
11%
Other
8%

GBM Customer Research

Which software products are used in Small and Medium Businesses (SMBs)?

Adobe
90%
Microsoft Office / Business 365
87%
Sophos
33%
GSuite
26%
Pro Apps (Logic, Final Cut)
23%
Jamf
18%
Other
10%

GBM Customer Research

Why are Small and Medium Businesses (SMBs) buying Mac?

Employee productivity
63%
Compatibility with existing tools
60%
Employee satisfaction
35%
More secure
19%
Aesthetics
16%
Residual value
9%
Total cost of ownership
9%
Environmental impact
2%

GBM Customer Research

Why does your business buy Mac?

Compatibility with existing tools
63%
Employee productivity
61%
Employee satisfaction
33%
More secure
18%
Aesthetics
14%
Total cost of ownership
10%
Residual value
8%
Environmental impact
2%



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