Frost & Sullivan Research Chart: Marketers are Prioritizing Content Delivery via Email, Events & Account-based Marketing

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Respondent Details

In-house Email Marketing	33%
Tradeshows & Events	33%
Account Based Marketing	31%
Content Marketing	31%
Search Engine Optimization	29%
Social Media (not paid)	26%
Social Media (paid/ads)	24%
Print, Radio, TV	21%
Search Engine Marketing/PPC/Retargeting	19%
Telemarketing/Cold Calling	19%
Executive Events	17%
Webinars	17%
Voice of the Customer Research	14%
3rd Party Webinars	7%
Display Advertising (CPM)	7%
Direct Mail	5%
3rd Party Email Marketing	0%

	Company Size	Industry	Response
Director of Marketing	Medium Enterprise	Marketing & Advertising	Search Engine Optimization Executive Events/Dinners Content Marketing
Director of Marketing	Medium Enterprise	Computer Services	In-house Email Marketing Search Engine Marketing/PPC/Retargeting Tradeshows & Events
Marketing Manager	Small Business	Computer Services	Display Advertising (CPM) Telemarketing/Cold Calling Account Based Marketing
Sales Manager	Small Business	Hospitality	Print, Radio, TV Tradeshows & Events Voice of the Customer Research
Director of Marketing	Small Business	Professional Services	In-house Email Marketing Search Engine Marketing/PPC/Retargeting Social Media (paid/ads)
Vice President of Marketing	Small Business	Computer Software	Search Engine Optimization Content Marketing Account Based Marketing
CEO	Large Enterprise	Non-profit	Content Marketing Account Based Marketing Voice of the Customer Research
Marketing Analyst	Medium Enterprise	Aerospace & Defense	In-house Email Marketing Print, Radio, TV 3rd Party Webinars
Vice President of Marketing	Small Business	Media & Entertainment	In-house Email Marketing Search Engine Marketing/PPC/Retargeting Social Media (paid/ads)
Director of Sales	Medium Enterprise	Professional Services	In-house Email Marketing Telemarketing/Cold Calling Account Based Marketing

TechValidate Research on Frost & Sullivan

Marketers are Prioritizing Content Delivery via Email, Events & Account-based Marketing

About This Data