TechValidate Research on Experian Automotive

39 TechFacts – Page 1 of 2


Dealer Positioning System Customer Fact

Lloyd Rachal, in Corporate/Group Management at Don McGill Toyota, has agreed with this statement:

“The Dealer Positioning System helps me to optimize my ad spend and achieve better marketing and sales results.”

Dealer Positioning System Customer Testimonial

How clients use the DPS?

The DPS identifies opportunity in areas in which I can increase share by model. Little tweaks can make a big difference.

Corporate/Group Management, Medium Enterprise Automotive & Transport Company

Dealer Positioning System Customer Fact

DPS Results

Mercedes-Benz of Birmingham increased their market share by 5% – 9% while using the Dealer Positioning System.

Dealer Positioning System Customer Fact

Adam Denault, an eCommerce and Marketing Director at Mercedes-Benz of Birmingham, has agreed with this statement:

“The Dealer Positioning System helps me to optimize my ad spend and achieve better marketing and sales results.”

Dealer Positioning System Customer Testimonial

Why use Experian’s Dealer Positioning System?

It gives us the ability to laser focus model specific advertising and provides the messaging to use.

Adam Denault, eCommerce and Marketing Director, Mercedes-Benz of Birmingham

Experian AutoCount Customer Statistic

82% of surveyed customers use AutoCount to identify dealer partner opportunities and/or view individual dealer activity.

82%

Experian AutoCount Customer Statistic

89% of surveyed customers use AutoCount to understand competitors’ positions and trends in the market.

89%

Dealer Positioning System Customer Testimonial

Experian pulls back the curtain beyond superficial analytics to show ACTUAL market impact of advertising.

Tim Rowe, Agency Account Executive, Star Performance Marketing

Dealer Positioning System Customer Satisfaction Rating

Hyper-focus

Adam Denault, an Internet Sales Manager at Mercedes-Benz, would be very likely to recommend Dealer Positioning System for this reason:

Great technology that allows you to hyper-focus your marketing efforts.

Dealer Positioning System Customer Statistic

Market Conditions

75% of surveyed customers strongly agree that they have been able to better understand their market since using the Dealer Positioning System.

75%

Experian AutoCount Customer Testimonial

How and why do you use AutoCount?

Prospecting and volume trends. AutoCount is the truth.

Timothy Collins, Dealer Representative, TD Auto Finance

Experian AutoCount Customer Statistic

Why do Lenders choose AutoCount?

91% of customers agreed with the following statement:

“AutoCount enables my sales representatives to identify beneficial dealer prospects by market share and risk segmentation, helping to build profitable relationships.”

91%

Experian AutoCount Customer Statistic

90% of Banking customers agreed with the following statement:

“AutoCount provides data-based insights that help me to make better informed and more profitable decisions.”

90%

Dealer Positioning System Customer Testimonial

Why use the Dealer Positioning System?

DPS provides an unvarnished view of how dealerships function in the market without relying on convoluted metrics.

Agency Executive, Small Business Automotive & Transport Company

Experian AutoCount Customer Satisfaction

93% of surveyed banking customers are likely to recommend Experian AutoCount.*

93%

Experian AutoCount Customer Fact

How do Lenders use AutoCount?

Bank of Stockton addressed challenges with providing their sales representative with insights to show their dealer partners that they could be more valuable than the competitors they are currently using.

Experian AutoCount Customer Statistic

Top Reasons Lenders use AutoCount

81% of surveyed customers use AutoCount to identify dealer partner opportunities and/or view individual dealer activity.

81%

Experian AutoCount Customer Statistic

Top reasons Lenders use AutoCount

89% of surveyed customers use AutoCount to understand competitors’ positions and trends in the market.

Experian AutoCount Customer Statistic

Why do Lenders value AutoCount?

86% of customers agreed with the following statement:

“AutoCount provides data-based insights that help me to make better informed and more profitable decisions.”

Experian AutoCount Customer Testimonial

Why AutoCount?

We know exactly where we are in relation to our competitors on a monthly basis.

Jeff Bentley, CEO, NorthWest Federal Credit Union

Experian AutoCount Customer Testimonial

Why AutoCount?

It allows us to measure market share by territory or on a larger scale. It also gives us useful information about our competitors.

Dalia Solomon, Dealer Representative, TD Auto Finance

Experian AutoCount Customer Testimonial

How Credit Unions use AutoCount

AutoCount is an excellent benchmark for lenders which is great for risk management. It is a great tool for CU business development reps.

Mel Valenzuela, Executive, SRP Federal Credit Union

Experian AutoCount Customer Testimonial

How do Lenders use AutoCount?

We are able to target certain dealerships based on current and previous volume while adjusting our strategy to better serve our region.

Karl Maeser, Financial Analyst, East Idaho Credit Union

Experian AutoCount Customer Testimonial

Why AutoCount?

More accurate than other competitors.

Dealer Representative, Financial Institution

Experian AutoCount Customer Testimonial

Why AutoCount?

It gives us the edge we need in a highly competitive market to assess our dealer partners and our relationships.

Vice President, Large Enterprise Financial Services Company

Experian AutoCount Customer Testimonial

Why do you value AutoCount?

Dealer and competitive intelligence to assist in sales, pricing, and program development.

Dealer Representative, Medium Enterprise Financial Services Company

Experian AutoCount Customer Testimonial

What do you like best about AutoCount?

The AutoCount market share report is key to managing our dealers to see where their business is going and to identify opportunities.

Dealer Representative, Medium Enterprise Banking Company

Experian AutoCount Customer Testimonial

By using AutoCount, we are able to make better decisions about who we do business with.

Darin Jones, Sales Representative, Bank of Stockton

Dealer Positioning System Customer Satisfaction

93% of surveyed customers are likely to recommend Dealer Positioning System.*

93%

Dealer Positioning System Customer Testimonial

Why do I use the Dealer Positioning System?

It saves me a lot of time and helps me to make better decisions.

Ed Estey, President, First Auto Group




More Research on Experian Automotive