TechValidate Research on Experian Automotive

9 Charts


Experian AutoCount Customer Research

What AutoCount benefits do you value the most compared to other automotive reporting products?

Ease of use
72%
Data quality; completeness of data
49%
Flexibility in defining reports
35%
Value
30%
Uniqueness of data
28%
AutoCount customer service
6%

Experian AutoCount Customer Research

How do Lenders use AutoCount?

Please indicate the ways you use AutoCount today.

To understand competitors’ positions and trends in the market
89%
To identify dealer partner opportunities and/or view individual dealer activity
82%
To determine geographic trends or activity
56%
To benchmark your programs to market averages
39%
For visibility into loan and lease measures and/or new versus used car activity
38%
To obtain a clearer understanding of the credit tiers your competitors are buying
28%
To assist with underwriting strategy
19%
To view loan attributes by average risk score
17%

Experian AutoCount Customer Research

AutoCount Provides Ongoing Value to Lenders

How long have you been an AutoCount client?

1 – 3 years: 27%
4 – 6 years: 28%
7 – 9 years: 14%
10+ years: 31%

Experian AutoCount Customer Research

Ongoing Value of AutoCount for Lenders

How long have you been an AutoCount client?

1 – 3 years: 28%
4 – 6 years: 28%
7 – 9 years: 15%
10+ years: 29%

Dealer Positioning System Customer Research

How strongly do you agree with the following:

By using the Dealer Positioning System, I’ve been able to:

Strongly Agree Agree Disagree

Optimize my advertising spend
Sell more vehicles
Better understand my market
Compete more effectively
Manage my marketing vendors

Dealer Positioning System Customer Research

Increasing Market Share

While using the Dealer Positioning System, I’ve been able to increase my Market Share by:

1% - 4%
67%
5% - 9%
25%
10% - 14%
8%

Dealer Positioning System Customer Research

On average, while using the Dealer Positioning System, I’ve been able to increase my monthly vehicle sales results by:

1 - 3 units
14%
4 - 7 units
43%
7 - 10 units
29%
10+ units
14%

Dealer Positioning System Customer Research

For which of the following would you say: "I use the Dealer Positioning System to help me… "

Help to create marketing strategies
83%
Understand how advertising efforts impact sales
75%
Keep tabs on marketing sales performance
67%
Select messaging tone for different customer segments
67%
Gain visibility into how my marketing vendors are performing
50%
Calculate my new and used market share
42%

Dealer Positioning System Customer Research

Need for DPS

Which of the following Business and Marketing needs were purchase drivers for you when selecting the Dealer Positioning System?

Need for information to drive Marketing Focus and Budget decisions
92%
Lack of visibility into my local markets and competition
75%
Unclear direction for marketing decisions about where to Target or Conquest
75%
Need for objective measurements to hold my marketing vendors accountable
67%
Need to increase marketing efficiency as the market continues to flatten or worse
42%



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