TechValidate Research on Experian Automotive

Introduction

This case study of Mudd Advertising is based on a July 2017 survey of Dealer Positioning System customers by TechValidate, a 3rd-party research service.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Dealer Positioning System:

• Purchased the Dealer Positioning System because they:
  • Lacked visibility into their local markets and competition
  • Had an unclear direction for marketing decisions about where to target or conquest
  • Needed information to drive marketing focus and budget decisions
  • Needed objective measurements to hold their marketing vendors accountable

Use Case

The key features and functionalities of Dealer Positioning System that the surveyed company uses:

• Uses the Dealer Positioning System to help them:
  • Gain visibility into how their marketing vendors are performing
  • Keep tabs on marketing sales performance
  • Understand how advertising efforts impact sales
  • Calculate their new and used market share
  • Create marketing strategies
  • Select the messaging tone for different customer segments

Results

The surveyed company achieved the following results with Dealer Positioning System:

• Agrees with the following since using the Dealer Positioning System:
  • Optimize their advertising spend: agree
  • Sell more vehicles: agree
  • Better understand their market: strongly agree
  • Compete more effectively: agree
  • Manage their marketing vendors: agree
• Increased their monthly vehicle sales results by 7 – 10 units while using the Dealer Positioning System.
• Increased their market share by 5% – 9% while using the Dealer Positioning System.