TechValidate Research on Experian Automotive


Dealer Positioning System Case Study

Mudd Advertising

Introduction

This case study of Mudd Advertising is based on a July 2017 survey of Dealer Positioning System customers by TechValidate, a 3rd-party research service.

“The Dealer Positioning System helps me to optimize my ad spend and achieve better marketing and sales results.”

“The Dealer Positioning System helps me to Conquest for better sales results.”

“We are able to respond quickly to changes in the market by adjusting where dollars are spent due to change in demand for dealer’s products. We have been able to adjust our content and messaging based on the demographics down to the household level, which has driven higher quality traffic to our clients’ site.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Dealer Positioning System:

  • Purchased the Dealer Positioning System because they:
    • Lacked visibility into their local markets and competition
    • Had an unclear direction for marketing decisions about where to target or conquest
    • Needed information to drive marketing focus and budget decisions
    • Needed objective measurements to hold their marketing vendors accountable

Use Case

The key features and functionalities of Dealer Positioning System that the surveyed company uses:

  • Uses the Dealer Positioning System to help them:
    • Gain visibility into how their marketing vendors are performing
    • Keep tabs on marketing sales performance
    • Understand how advertising efforts impact sales
    • Calculate their new and used market share
    • Create marketing strategies
    • Select the messaging tone for different customer segments

Results

The surveyed company achieved the following results with Dealer Positioning System:

  • Agrees with the following since using the Dealer Positioning System:
    • Optimize their advertising spend: agree
    • Sell more vehicles: agree
    • Better understand their market: strongly agree
    • Compete more effectively: agree
    • Manage their marketing vendors: agree
  • Increased their monthly vehicle sales results by 7 – 10 units while using the Dealer Positioning System.
  • Increased their market share by 5% – 9% while using the Dealer Positioning System.




About This Data

This data was sourced directly from verified users of Experian Automotive by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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