TechValidate Research on Experian Automotive

5 Case Studies


Experian AutoCount Case Study

TD Auto Finance

Introduction

This case study of TD Auto Finance is based on a July 2017 survey of Experian AutoCount customers by TechValidate, a 3rd-party research service.

“AutoCount provides data-based insights that help me to make better informed and more profitable decisions.”

“AutoCount enables my sales representatives to identify beneficial dealer prospects by market share and risk segmentation, helping to build profitable relationships.”

“Prospecting and volume trends. AutoCount is the truth.”

Challenges

The business challenge that led the profiled company to evaluate and ultimately select Experian AutoCount:

  • Addressed the following challenge after using AutoCount:
    • Providing sales representatives insights to target the right dealer partners

Use Case

The key features and functionalities of Experian AutoCount that the surveyed company uses:

  • Has been an AutoCount client for 4 – 6 years.
  • Accesses AutoCount data from:
    • AutoCount.com
  • Subscribes to the following AutoCount reports:
    • Market
    • Custom
  • Uses AutoCount for the following:
    • To identify dealer partner opportunities and/or view individual dealer activity
    • To understand competitors’ positions and trends in the market
    • For visibility into loan and lease measures and/or new versus used car activity

Results

The surveyed company achieved the following results with Experian AutoCount:

  • Values the following AutoCount benefits compared to other automotive reporting products:
    • Data quality/completeness of data
    • Ease of use
    • Value
    • Uniqueness of data
    • Flexibility in defining reports

Experian AutoCount Case Study

NorthWest Federal Credit Union

Introduction

This case study of NorthWest Federal Credit Union is based on a July 2017 survey of Experian AutoCount customers by TechValidate, a 3rd-party research service.

“AutoCount provides data-based insights that help me to make better informed and more profitable decisions.”

“AutoCount enables my sales representatives to identify beneficial dealer prospects by market share and risk segmentation, helping to build profitable relationships.”

“We know exactly where we are in relation to our competitors on a monthly basis.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Experian AutoCount:

  • Addressed the following challenges after using AutoCount:
    • Designing loan and/or lease products that meet the market need and risk tolerance
    • Benchmarking their loan programs to market averages and adjust
    • Modifying underwriting strategy
    • Providing sales representatives insights to target the right dealer partners
    • Refining measurement and pricing strategies

Use Case

The key features and functionalities of Experian AutoCount that the surveyed company uses:

  • Has been an AutoCount client for 4 – 6 years.
  • Accesses AutoCount data from:
    • AutoCount.com
  • Subscribes to the following AutoCount report:
    • Market
  • Uses AutoCount for the following:
    • To identify dealer partner opportunities and/or view individual dealer activity
    • To understand competitors’ positions and trends in the market
    • For visibility into loan and lease measures and/or new versus used car activity
    • To determine geographic trends or activity
    • To view loan attributes by average risk score
    • To benchmark their programs to market averages
    • To obtain a clearer understanding of the credit tiers their competitors are buying
    • To assist with underwriting strategy

Results

The surveyed company achieved the following results with Experian AutoCount:

  • Values the following AutoCount benefits compared to other automotive reporting products:
    • Data quality/completeness of data
    • Ease of use
    • Value
    • Uniqueness of data
    • Flexibility in defining reports
    • Customer service

Dealer Positioning System Case Study

Star Performance Marketing

Introduction

This case study of Star Performance Marketing is based on a July 2017 survey of Dealer Positioning System customers by TechValidate, a 3rd-party research service.

“The Dealer Positioning System helps me to optimize my ad spend and achieve better marketing and sales results.”

“The Dealer Positioning System helps me to Conquest for better sales results.”

“Pulls back the curtain beyond superficial analytics to show ACTUAL market impact of advertising.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Dealer Positioning System:

  • Purchased the Dealer Positioning System because they:
    • Lacked visibility into their local markets and competition
    • Needed information to drive marketing focus and budget decisions
    • Needed to increase marketing efficiency as the market continues to flatten or worse

Use Case

The key features and functionalities of Dealer Positioning System that the surveyed company uses:

  • Uses the Dealer Positioning System to help them:
    • Understand how advertising efforts impact sales
    • Create marketing strategies

Results

The surveyed company achieved the following results with Dealer Positioning System:

  • Agrees with the following since using the Dealer Positioning System:
    • Optimize their advertising spend: strongly agree
    • Sell more vehicles: strongly agree
    • Better understand their market: strongly agree
    • Compete more effectively: strongly agree
  • Increased their market share by 5% – 9% while using the Dealer Positioning System.

Dealer Positioning System Case Study

Mercedes-Benz of Birmingham

Introduction

This case study of Mercedes-Benz of Birmingham is based on a July 2017 survey of Dealer Positioning System customers by TechValidate, a 3rd-party research service.

“The Dealer Positioning System helps me to optimize my ad spend and achieve better marketing and sales results.”

“The Dealer Positioning System helps me to Conquest for better sales results.”

“It provides insight into my market and provides direction for our marketing efforts.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Dealer Positioning System:

  • Purchased the Dealer Positioning System because they:
    • Lacked visibility into their local markets and competition
    • Had an unclear direction for marketing decisions about where to target or conquest
    • Needed information to drive marketing focus and budget decisions
    • Needed objective measurements to hold their marketing vendors accountable

Use Case

The key features and functionalities of Dealer Positioning System that the surveyed company uses:

  • Uses the Dealer Positioning System to help them:
    • Gain visibility into how their marketing vendors are performing
    • Understand how advertising efforts impact sales
    • Create marketing strategies
    • Select the messaging tone for different customer segments

Results

The surveyed company achieved the following results with Dealer Positioning System:

  • Agrees with the following since using the Dealer Positioning System:
    • Optimize their advertising spend: agree
    • Sell more vehicles: agree
    • Better understand their market: strongly agree
    • Compete more effectively: agree
    • Manage their marketing vendors: agree
  • Increased their market share by 1% – 4% while using the Dealer Positioning System.

Dealer Positioning System Case Study

Mudd Advertising

Introduction

This case study of Mudd Advertising is based on a July 2017 survey of Dealer Positioning System customers by TechValidate, a 3rd-party research service.

“The Dealer Positioning System helps me to optimize my ad spend and achieve better marketing and sales results.”

“The Dealer Positioning System helps me to Conquest for better sales results.”

“We are able to respond quickly to changes in the market by adjusting where dollars are spent due to change in demand for dealer’s products. We have been able to adjust our content and messaging based on the demographics down to the household level, which has driven higher quality traffic to our clients’ site.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Dealer Positioning System:

  • Purchased the Dealer Positioning System because they:
    • Lacked visibility into their local markets and competition
    • Had an unclear direction for marketing decisions about where to target or conquest
    • Needed information to drive marketing focus and budget decisions
    • Needed objective measurements to hold their marketing vendors accountable

Use Case

The key features and functionalities of Dealer Positioning System that the surveyed company uses:

  • Uses the Dealer Positioning System to help them:
    • Gain visibility into how their marketing vendors are performing
    • Keep tabs on marketing sales performance
    • Understand how advertising efforts impact sales
    • Calculate their new and used market share
    • Create marketing strategies
    • Select the messaging tone for different customer segments

Results

The surveyed company achieved the following results with Dealer Positioning System:

  • Agrees with the following since using the Dealer Positioning System:
    • Optimize their advertising spend: agree
    • Sell more vehicles: agree
    • Better understand their market: strongly agree
    • Compete more effectively: agree
    • Manage their marketing vendors: agree
  • Increased their monthly vehicle sales results by 7 – 10 units while using the Dealer Positioning System.
  • Increased their market share by 5% – 9% while using the Dealer Positioning System.



More Research on Experian Automotive