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TechValidate Research on Experian Automotive

These pages present data that TechValidate has sourced via direct research with verified customers and users of Experian Automotive. TechValidate stands behind the authenticity of all published data. Learn more »



196 Customers Surveyed

1,675 Data Points Collected

38 Published TechFacts

9 Published Charts

5 Published Case Studies



Featured Research Collections for Experian Automotive

Curated collections and slideshows of TechValidate research data on Experian Automotive.



Selected Research Highlights


Dealer Positioning System Customer Research

For which of the following would you say: "I use the Dealer Positioning System to help me… "

Help to create marketing strategies
83%
Understand how advertising efforts impact sales
75%
Keep tabs on marketing sales performance
67%
Select messaging tone for different customer segments
67%
Gain visibility into how my marketing vendors are performing
50%
Calculate my new and used market share
42%

Experian AutoCount Case Study

NorthWest Federal Credit Union

Introduction

This case study of NorthWest Federal Credit Union is based on a July 2017 survey of Experian AutoCount customers by TechValidate, a 3rd-party research service.

“AutoCount provides data-based insights that help me to make better informed and more profitable decisions.”

“AutoCount enables my sales representatives to identify beneficial dealer prospects by market share and risk segmentation, helping to build profitable relationships.”

“We know exactly where we are in relation to our competitors on a monthly basis.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Experian AutoCount:

  • Addressed the following challenges after using AutoCount:
    • Designing loan and/or lease products that meet the market need and risk tolerance
    • Benchmarking their loan programs to market averages and adjust
    • Modifying underwriting strategy
    • Providing sales representatives insights to target the right dealer partners
    • Refining measurement and pricing strategies

Use Case

The key features and functionalities of Experian AutoCount that the surveyed company uses:

  • Has been an AutoCount client for 4 – 6 years.
  • Accesses AutoCount data from:
    • AutoCount.com
  • Subscribes to the following AutoCount report:
    • Market
  • Uses AutoCount for the following:
    • To identify dealer partner opportunities and/or view individual dealer activity
    • To understand competitors’ positions and trends in the market
    • For visibility into loan and lease measures and/or new versus used car activity
    • To determine geographic trends or activity
    • To view loan attributes by average risk score
    • To benchmark their programs to market averages
    • To obtain a clearer understanding of the credit tiers their competitors are buying
    • To assist with underwriting strategy

Results

The surveyed company achieved the following results with Experian AutoCount:

  • Values the following AutoCount benefits compared to other automotive reporting products:
    • Data quality/completeness of data
    • Ease of use
    • Value
    • Uniqueness of data
    • Flexibility in defining reports
    • Customer service

Experian AutoCount Customer Testimonial

Why do you value AutoCount?

Dealer and competitive intelligence to assist in sales, pricing, and program development.

Dealer Representative, Medium Enterprise Financial Services Company

Experian AutoCount Case Study

TD Auto Finance

Introduction

This case study of TD Auto Finance is based on a July 2017 survey of Experian AutoCount customers by TechValidate, a 3rd-party research service.

“AutoCount provides data-based insights that help me to make better informed and more profitable decisions.”

“AutoCount enables my sales representatives to identify beneficial dealer prospects by market share and risk segmentation, helping to build profitable relationships.”

“Prospecting and volume trends. AutoCount is the truth.”

Challenges

The business challenge that led the profiled company to evaluate and ultimately select Experian AutoCount:

  • Addressed the following challenge after using AutoCount:
    • Providing sales representatives insights to target the right dealer partners

Use Case

The key features and functionalities of Experian AutoCount that the surveyed company uses:

  • Has been an AutoCount client for 4 – 6 years.
  • Accesses AutoCount data from:
    • AutoCount.com
  • Subscribes to the following AutoCount reports:
    • Market
    • Custom
  • Uses AutoCount for the following:
    • To identify dealer partner opportunities and/or view individual dealer activity
    • To understand competitors’ positions and trends in the market
    • For visibility into loan and lease measures and/or new versus used car activity

Results

The surveyed company achieved the following results with Experian AutoCount:

  • Values the following AutoCount benefits compared to other automotive reporting products:
    • Data quality/completeness of data
    • Ease of use
    • Value
    • Uniqueness of data
    • Flexibility in defining reports

Dealer Positioning System Customer Fact

DPS Results

Mercedes-Benz of Birmingham increased their market share by 5% – 9% while using the Dealer Positioning System.

Experian AutoCount Customer Research

How do Lenders use AutoCount?

Please indicate the ways you use AutoCount today.

To understand competitors’ positions and trends in the market
89%
To identify dealer partner opportunities and/or view individual dealer activity
82%
To determine geographic trends or activity
56%
To benchmark your programs to market averages
39%
For visibility into loan and lease measures and/or new versus used car activity
38%
To obtain a clearer understanding of the credit tiers your competitors are buying
28%
To assist with underwriting strategy
19%
To view loan attributes by average risk score
17%


More to Explore



About Experian Automotive

Experian Automotive provides information services and market intelligence that enables automotive industry professionals to drive results with the fullest possible understanding of the market, the vehicles, and the people who buy them. Its National Vehicle Database when combined with consumer credit and business information provides an integrated perspective into the automotive marketplace.

  Experian Website