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TechValidate Research on Experian Automotive

These pages present data that TechValidate has sourced via direct research with verified customers and users of Experian Automotive. TechValidate stands behind the authenticity of all published data. Learn more »



181 Customers Surveyed

1,582 Data Points Collected

38 Published TechFacts

9 Published Charts

6 Published Case Studies



Featured Research Collections for Experian Automotive

Curated collections and slideshows of TechValidate research data on Experian Automotive.



Selected Research Highlights


Dealer Positioning System Customer Research

Need for DPS

Which of the following Business and Marketing needs were purchase drivers for you when selecting the Dealer Positioning System?

Need for information to drive Marketing Focus and Budget decisions
92%
Lack of visibility into my local markets and competition
75%
Unclear direction for marketing decisions about where to Target or Conquest
75%
Need for objective measurements to hold my marketing vendors accountable
67%
Need to increase marketing efficiency as the market continues to flatten or worse
42%

Experian AutoCount Customer Statistic

89% of surveyed customers use AutoCount to understand competitors’ positions and trends in the market.

89%

Experian AutoCount Case Study

NorthWest Federal Credit Union

Introduction

This case study of NorthWest Federal Credit Union is based on a July 2017 survey of Experian AutoCount customers by TechValidate, a 3rd-party research service.

“AutoCount provides data-based insights that help me to make better informed and more profitable decisions.”

“AutoCount enables my sales representatives to identify beneficial dealer prospects by market share and risk segmentation, helping to build profitable relationships.”

“We know exactly where we are in relation to our competitors on a monthly basis.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Experian AutoCount:

  • Addressed the following challenges after using AutoCount:
    • Designing loan and/or lease products that meet the market need and risk tolerance
    • Benchmarking their loan programs to market averages and adjust
    • Modifying underwriting strategy
    • Providing sales representatives insights to target the right dealer partners
    • Refining measurement and pricing strategies

Use Case

The key features and functionalities of Experian AutoCount that the surveyed company uses:

  • Has been an AutoCount client for 4 – 6 years.
  • Accesses AutoCount data from:
    • AutoCount.com
  • Subscribes to the following AutoCount report:
    • Market
  • Uses AutoCount for the following:
    • To identify dealer partner opportunities and/or view individual dealer activity
    • To understand competitors’ positions and trends in the market
    • For visibility into loan and lease measures and/or new versus used car activity
    • To determine geographic trends or activity
    • To view loan attributes by average risk score
    • To benchmark their programs to market averages
    • To obtain a clearer understanding of the credit tiers their competitors are buying
    • To assist with underwriting strategy

Results

The surveyed company achieved the following results with Experian AutoCount:

  • Values the following AutoCount benefits compared to other automotive reporting products:
    • Data quality/completeness of data
    • Ease of use
    • Value
    • Uniqueness of data
    • Flexibility in defining reports
    • Customer service

Dealer Positioning System Case Study

Mudd Advertising

Introduction

This case study of Mudd Advertising is based on a July 2017 survey of Dealer Positioning System customers by TechValidate, a 3rd-party research service.

“The Dealer Positioning System helps me to optimize my ad spend and achieve better marketing and sales results.”

“The Dealer Positioning System helps me to Conquest for better sales results.”

“We are able to respond quickly to changes in the market by adjusting where dollars are spent due to change in demand for dealer’s products. We have been able to adjust our content and messaging based on the demographics down to the household level, which has driven higher quality traffic to our clients’ site.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Dealer Positioning System:

  • Purchased the Dealer Positioning System because they:
    • Lacked visibility into their local markets and competition
    • Had an unclear direction for marketing decisions about where to target or conquest
    • Needed information to drive marketing focus and budget decisions
    • Needed objective measurements to hold their marketing vendors accountable

Use Case

The key features and functionalities of Dealer Positioning System that the surveyed company uses:

  • Uses the Dealer Positioning System to help them:
    • Gain visibility into how their marketing vendors are performing
    • Keep tabs on marketing sales performance
    • Understand how advertising efforts impact sales
    • Calculate their new and used market share
    • Create marketing strategies
    • Select the messaging tone for different customer segments

Results

The surveyed company achieved the following results with Dealer Positioning System:

  • Agrees with the following since using the Dealer Positioning System:
    • Optimize their advertising spend: agree
    • Sell more vehicles: agree
    • Better understand their market: strongly agree
    • Compete more effectively: agree
    • Manage their marketing vendors: agree
  • Increased their monthly vehicle sales results by 7 – 10 units while using the Dealer Positioning System.
  • Increased their market share by 5% – 9% while using the Dealer Positioning System.

Experian AutoCount Customer Statistic

Why do Lenders choose AutoCount?

91% of customers agreed with the following statement:

“AutoCount enables my sales representatives to identify beneficial dealer prospects by market share and risk segmentation, helping to build profitable relationships.”

91%

Dealer Positioning System Customer Research

For which of the following would you say: "I use the Dealer Positioning System to help me… "

Help to create marketing strategies
83%
Understand how advertising efforts impact sales
75%
Keep tabs on marketing sales performance
67%
Select messaging tone for different customer segments
67%
Gain visibility into how my marketing vendors are performing
50%
Calculate my new and used market share
42%


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About Experian Automotive

Experian Automotive provides information services and market intelligence that enables automotive industry professionals to drive results with the fullest possible understanding of the market, the vehicles, and the people who buy them. Its National Vehicle Database when combined with consumer credit and business information provides an integrated perspective into the automotive marketplace.

  Experian Website