Dealer Positioning System Customer Research
Need for DPS
Which of the following Business and Marketing needs were purchase drivers for you when selecting the Dealer Positioning System?
|Need for information to drive Marketing Focus and Budget decisions||
|Lack of visibility into my local markets and competition||
|Unclear direction for marketing decisions about where to Target or Conquest||
|Need for objective measurements to hold my marketing vendors accountable||
|Need to increase marketing efficiency as the market continues to flatten or worse||