TechValidate Research on Ethos® XB Insecticide/Fungicide

16 Charts


FMC Corporation Customer Research

What percentage of your acres treated with Ethos® XB insecticide/fungicide in 2019 were 2 or more years corn-on -corn?

Average Response by Job Function:

Applicator
3%
Grower
15%
Retailer
10%
Overall Average
13%

FMC Corporation Customer Research

How many seasons have you used Ethos® XB insecticide/fungicide?

2019 was my first season: 26%
2 or more seasons: 35%
3 or more seasons: 39%

FMC Corporation Customer Research

Please indicate how much you agree with each of the statements in terms of your experience with Ethos® XB insecticide/fungicide in 2019.

Completely Agree Agree Neutral Disagree Completely Disagree
Ethos® XB in-furrow technology offers crop protection of young seedlings from pests and diseases at its root

48%

36%

16%

0%

0%

Ethos® XB offers a unique biofungicide that is longer lasting to suppress disease pressure

44%

40%

16%

0%

0%

Ethos® XB provides a complete Zone of Protection® around seedlings to defend against soil pests and diseases

33%

50%

17%

0%

0%

Ethos® XB provides uniform formulation crop protection with patented FMC LFR® technology unlike any other competitors

44%

36%

20%

0%

0%

Ethos® XB protects your seed investment and plant stand from early season insect and fungal root feeders

40%

44%

16%

0%

0%

FMC Corporation Customer Research

How many seasons have you used Ethos® XB insecticide/fungicide, especially with its enhanced biological fungicide protection?

How many seasons have you used Ethos® XB insecticide/fungicide?

2019 was my first season
13%
2 or more seasons
40%
3 or more seasons
47%

FMC Corporation Customer Research

What is your overall level of satisfaction with your Ethos® XB insecticide/fungicide experience?

17%
9%
57%
0%
13%
0%
4%
0%
0%
0%

FMC Corporation Customer Research

Please rate your level of awareness of the benefits that Ethos® XB insecticide/fungicide is qualified for within the FMC Freedom Pass grower program.

I was aware before the start of 2019 season Retailer made me aware during 2019 season I became aware through media (newspaper, internet, magazine, radio) Not aware of this benefit

Agronomic Rewards of $2.00 rebate incentive for 8.5 oz./A of Ethos® XB
Performance Assurances of 1,000 extra plants with Ethos® XB vs. untreated
Product Financing of Ethos® XB

FMC Corporation Customer Research

Please rate your level of awareness of the benefits that Ethos® XB insecticide/fungicide is qualified for within the FMC Freedom Pass grower program.

I was aware before the start of 2019 season Retailer made me aware during 2019 season I became aware through media (newspaper, internet, magazine, radio) Not aware of this benefit
Agronomic Rewards of $2.00 rebate incentive for 8.5 oz./A of Ethos® XB

45%

27%

5%

23%

Performance Assurances of 1,000 extra plants with Ethos® XB vs. untreated

31%

13%

4%

52%

Product Financing of Ethos® XB

17%

22%

9%

52%

FMC Corporation Customer Research

Are you a previous user of Capture® LFR® insecticide? What, if any, additional benefits have Ethos® XB insecticide/fungicide brought to your crop(s)?

Enhanced biological fungicide protection
76%
Improved stand count
43%
Improved yield
38%
Maximize roots and plant health
33%
Season- long protection satsifaction with consistent overall root protection
5%
I am not a previous user of Capture® LFR® insecticide
10%
Did not see additional benefits
0%

FMC Corporation Customer Research

Which of the following best describes your reasons for purchasing Ethos® XB insecticide/fungicide in 2019?

Broad spectrum of insect protection
58%
Early disease protection
71%
Ease of use
33%
Improved stand count
42%
Recommended by a trusted advisor/consultant/retailer
42%
Season long protection
8%
Other
4%

FMC Corporation Customer Research

Please indicate how much you agree with each of the statements in terms of your experience with Ethos® XB insecticide/fungicide in 2019.

Completely Agree Agree Neutral Disagree Completely Disagree

Ethos® XB in-furrow technology offers crop protection of young seedlings from pests and diseases at its root
Ethos® XB offers a unique biofungicide that is longer lasting to suppress disease pressure
Ethos® XB provides a complete Zone of Protection® around seedlings to defend against soil pests and diseases
Ethos® XB provides uniform formulation crop protection with patented FMC LFR® technology unlike any other competitors
Ethos® XB protects your seed investment and plant stand from early season insect and fungal root feeders

FMC Corporation Customer Research

Which of the following are the top 3 pests and diseases that motivated your decisions to use Ethos® XB insecticide/fungicide in 2019?

Armyworms
12%
Corn rootworms
65%
Cutworms
54%
Grubs
42%
Seedcorn beetles
4%
Seedcorn maggots
23%
Sugarcane beetles
0%
Stalkborers
4%
Wireworms
62%
Fusarium
31%
Pythium
42%
Phytophthora
23%
Rhizoctonia
12%

FMC Corporation Customer Research

Prior to using Ethos® XB insecticide/fungicide in 2019, what other in-furrow crop protection product did you use in 2018?

Aztec® 4.67G
4%
Ethos® XB insecticide/fungicide
0%
Force® 3G
4%
Force® Evo
4%
Brigade® 2EC
4%
Capture® LFR® insecticide
73%
Warrior II with Zeon Technology®
0%
First time in-furrow user
8%
Other
15%

FMC Corporation Customer Research

Prior to using Ethos® XB insecticide/fungicide in 2019, what other in-furrow crop protection product did you use in 2018?

Aztec® 4.67G
4%
Ethos® XB insecticide/fungicide
0%
Force® 3G
4%
Force® Evo
4%
Brigade® 2EC
4%
Capture® LFR® insecticide
73%
Warrior II with Zeon Technology®
0%
First time in-furrow user
8%
Other
15%

FMC Corporation Customer Research

Prior to using Ethos® XB insecticide/fungicide in 2019, what other in-furrow crop protection product did you use in 2018?

Aztec® 4.67G
4%
Ethos® XB insecticide/fungicide
0%
Force® 3G
4%
Force® Evo
4%
Brigade® 2EC
4%
Capture® LFR® insecticide
73%
Warrior II with Zeon Technology®
0%
First time in-furrow user
8%
Other
15%

FMC Corporation Customer Research

How many seasons have you used Ethos® XB insecticide/fungicide?

2019 was my first season: 26%
2 or more seasons: 35%
3 or more seasons: 39%

FMC Corporation Customer Research

In what state is your farming operation located?

Illinois: 15%
Indiana: 19%
Iowa: 12%
Michigan: 4%
Minnesota: 0%
Nebraska: 4%
Pennsylvania: 8%
Tennessee: 0%
Virginia: 0%
Wisconsin: 4%
Other: 35%



More Research on Ethos® XB Insecticide/Fungicide