Statements from the following verified business professionals were used to create this chart:
Title |
Company Size |
Industry |
Response |
|
IT Manager |
Non-profit |
Non-profit |
- 3rd party reports – i.e. industry, association, and analyst reports: High Priority
- Analyst calls and engagements: Low Priority
- Vendor materials – collateral, webinars, etc.: Low Priority
- Customer references: Priority
- Web searches: High Priority
- Tradeshows and virtual events: Low Priority
|
|
Senior IT Architect |
Federal |
Government |
- 3rd party reports – i.e. industry, association, and analyst reports: Priority
- Analyst calls and engagements: Priority
- Vendor materials – collateral, webinars, etc.: Low Priority
- Customer references: High Priority
- Web searches: Low Priority
- Tradeshows and virtual events: Priority
|
|
IT Manager |
Medium Enterprise |
Retail |
- 3rd party reports – i.e. industry, association, and analyst reports: Low Priority
- Analyst calls and engagements: Low Priority
- Vendor materials – collateral, webinars, etc.: Low Priority
- Customer references: Low Priority
- Web searches: Low Priority
- Tradeshows and virtual events: Low Priority
|
|
Consultant |
State & Local |
Government |
- 3rd party reports – i.e. industry, association, and analyst reports: High Priority
- Analyst calls and engagements: Priority
- Vendor materials – collateral, webinars, etc.: Priority
- Customer references: Priority
- Web searches: Priority
- Tradeshows and virtual events: Priority
|
|
Consultant |
Federal |
Government |
- 3rd party reports – i.e. industry, association, and analyst reports: Priority
- Analyst calls and engagements: Priority
- Vendor materials – collateral, webinars, etc.: Low Priority
- Customer references: Priority
- Web searches: Low Priority
- Tradeshows and virtual events: Low Priority
|
|
IT Professional |
Medium Enterprise |
Energy & Utilities |
- 3rd party reports – i.e. industry, association, and analyst reports: Low Priority
- Analyst calls and engagements: Low Priority
- Vendor materials – collateral, webinars, etc.: Low Priority
- Customer references: Low Priority
- Web searches: Low Priority
- Tradeshows and virtual events: Low Priority
|
|
IT Architect |
Small Business |
Professional Services |
- 3rd party reports – i.e. industry, association, and analyst reports: High Priority
- Analyst calls and engagements: Low Priority
- Vendor materials – collateral, webinars, etc.: Low Priority
- Customer references: Priority
- Web searches: Low Priority
- Tradeshows and virtual events: Low Priority
|
|
IT Professional |
Global 500 |
Banking |
- 3rd party reports – i.e. industry, association, and analyst reports: Priority
- Analyst calls and engagements: Low Priority
- Vendor materials – collateral, webinars, etc.: Low Priority
- Customer references: Low Priority
- Web searches: Low Priority
- Tradeshows and virtual events: Low Priority
|
|
IT Professional |
S&P 500 |
Professional Services |
- 3rd party reports – i.e. industry, association, and analyst reports: Priority
- Analyst calls and engagements: Priority
- Vendor materials – collateral, webinars, etc.: Low Priority
- Customer references: Low Priority
- Web searches: Low Priority
- Tradeshows and virtual events: Low Priority
|
|
Project Manager |
Membership Organization |
Membership Organization |
- 3rd party reports – i.e. industry, association, and analyst reports: High Priority
- Analyst calls and engagements: Low Priority
- Vendor materials – collateral, webinars, etc.: Low Priority
- Customer references: Priority
- Web searches: Low Priority
- Tradeshows and virtual events: Low Priority
|