Menu

TechValidate Research on eMoney Advisor

These pages present data that TechValidate has sourced via direct research with verified customers and users of eMoney Advisor. TechValidate stands behind the authenticity of all published data. Learn more »



6,065 Customers Surveyed

54,370 Data Points Collected

121 Published TechFacts

78 Published Charts

37 Published Case Studies



Selected Research Highlights


Case Study: Consolidation and Collaboration Improves Client Experience for MetLife Planner

Introduction

This case study of a Global 500 insurance company is based on a June 2014 survey of eMoney Advisor products and services customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Using the vault to collaborate a refinance with a mortgage broker was a great experience for a client.”

Challenges

  • Solved the following challenges with eMoney software:
    • Provide access to assets held away
    • Consolidated all data in one place for easy access
    • Achieved collaboration/sharing of data among team members and trusted advisors

Use Case

  • Increased prospecting and new business generation with eMoney in the following ways:
    • Ability to increase referrals
  • Reported the following eMoney features are most useful to their business:
    • Aggregation
    • Client Website
    • Advanced planning

Results

  • eMoney has helped grow business in the following ways:
    • Increased the number of financial plans
    • Increased client “share of wallet”
    • Attracted new clients/retain existing clients
    • Increased referrals
    • Increased value of business
  • Reduced business costs with eMoney in the following ways:
    • Efficient aggregation/direct feeds
    • Increased efficiencies due to integrations [Outlook, CRM, performance tools]
    • Improved team collaboration [data is more easily shared]
  • Increased client satisfaction and retention with eMoney in the following ways:
    • Organizing customer life by creating a real-time view of their financial picture
    • Enabling proactive communications strategy via constant monitoring and alerts
    • Providing complete transparency
  • Saw a return on their investment in eMoney in 6–12 months.
  • Found that the delivery of the Client Website impacted their relationship with clients in the following ways:
    • Differentiating from competitors
    • Position as client’s primary advisor
    • Enabling access to a comprehensive view of financial life
    • Providing 24-7 access to customer data and the company
    • Allowing proactive approach with clients
  • Increased the following with eMoney Advisor:
    • Revenue and profit: up to 10%
    • Annual cost savings: up to 10%
    • Client retention rate: up to 10%
    • Additional products per client: 10-20%
    • Held away assets captured: > 50%

Case Study: Client Website, Planning Tools Help Engage Next-Generation Investors

Introduction

This case study of United Capital Financial Advisers, LLC is based on a June 2014 survey of eMoney Advisor products and services customers by TechValidate, a 3rd-party research service.

“eMoney has become the core planning tool in our practice. The client portal and data aggregation features plus the planning concept tools have helped us engage next generation family members into the financial planning process. It helps us develop good habits in the next generation without a large expense to our practice. And hopefully it established a ‘connected landing zone’ for assets that might otherwise drift away with the passing of our older clients.”

Challenges

  • Solved the following challenges with eMoney software:
    • Provide access to assets held away
    • Bridged gap between organization and next generation of do-it-yourselfers
    • Provided ability to easily update financial plans
    • Consolidated all data in one place for easy access
    • Achieved collaboration/sharing of data among team members and trusted advisors
    • Bridged technology gap between clients and advisors

Use Case

  • Increased prospecting and new business generation with eMoney in the following ways:
    • Marketing tools and materials
    • Ability to increase speed of on-boarding new clients
    • Interactive presentations
  • Reported the following eMoney features are most useful to their business:
    • Aggregation
    • Vault
    • Decision Center
    • Reports
    • Client Website
    • Advanced planning
    • Screen sharing
    • Integrations

Results

  • eMoney has helped grow business in the following ways:
    • Increased net new assets
    • Increased recurring revenue
    • Increased client “share of wallet”
    • Attracted new clients/retain existing clients
    • Scaled business
    • Increased value of business
  • Reduced business costs with eMoney in the following ways:
    • Streamlined financial planning process
    • Efficient aggregation/direct feeds
    • Streamlined data entry
    • Increased efficiencies due to integrations [Outlook, CRM, performance tools]
    • Improved team collaboration [data is more easily shared]
  • Increased client satisfaction and retention with eMoney in the following ways:
    • Organizing customer life by creating a real-time view of their financial picture
    • Developing and maintaining a living/breathing comprehensive financial plan
    • Allocating assets created based on managed and non-managed assets
    • Creating opportunities to engage spouse, children and other trusted advisors
  • Saw a return on their investment in eMoney in 12–18 months.
  • Found that the delivery of the Client Website impacted their relationship with clients in the following ways:
    • Differentiating from competitors
    • Providing interactivity and collaboration amongst clients
    • Enabling access to a comprehensive view of financial life
    • Providing 24-7 access to customer data and the company
    • Allowing proactive approach with clients
    • Providing a high level of transparency
  • Increased the following with eMoney Advisor:
    • Revenue and profit: 10-20%
    • Annual cost savings: 20-40%
    • Client retention rate: 10-20%
    • Additional products per client: 10-20%
    • Held away assets captured: 20-40%

eMoney Advisor Customer Testimonial

Demonstration of the value of a retirement income plan using cash flow tools. We’ve had many variable annuity cases, fixed income strategies, real estate strategies, etc., “stick” once a client can visualize the impact of a guaranteed and/or regular income stream.

Chris Sullivan, Financial Advisor, Carey & Hanna

eMoney Advisor Customer Research

More than half spend more than $5,000 a year on marketing technology

How much do you spend per year on technology platforms needed to execute your marketing and client communication strategy?

>$10,000: 22%
$5,001-$10,000: 31%
$3,001-$5000: 18%
$1501-$3000: 11%
$500-$1500: 12%
<$500: 6%

eMoney Advisor Customer Research

How much less time does it take you to build a financial plan with eMoney compared to without eMoney?

(Please note, 439 people responded “I don’t know / Not applicable”)

1/2 the time: 54%
1/3 the time: 17%
1/4 the time: 29%

Advisors Recommend eMoney to Their Peers

88% of financial advisors are likely to recommend eMoney Advisor.*

*Based on respondents who rated their likelihood to recommend as 7 or higher on a scale of 0 to 10.



More to Explore



About eMoney Advisor

eMoney provides advisors in the high net worth market the financial planning web technology to attract top tier prospects, provide comprehensive financial planning services for increased fee revenue, and deliver exceptional service.

eMoney Advisor Website   eMoney Advisor Website