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TechValidate Research on eMoney Advisor

These pages present data that TechValidate has sourced via direct research with verified customers and users of eMoney Advisor. TechValidate stands behind the authenticity of all published data. Learn more »



3,925 Customers Surveyed

34,388 Data Points Collected

111 Published TechFacts

55 Published Charts

37 Published Case Studies



Selected Research Highlights


Case Study: Gather More Assets With eMoney Advisor

Introduction

This case study of a Fortune 500 insurance company is based on a June 2014 survey of eMoney Advisor products and services customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“It provides my practice with a service that my clients like and helps me gather more of their assets.”

Challenges

  • Solved the following challenges with eMoney software:
    • Provided ability to easily updated financial plans
    • Consolidated all data in one place for easy access

Use Case

  • Increased prospecting and new business generation with eMoney in the following ways:
    • Interactive presentations
  • Reported the following eMoney features are most useful to their business:
    • Reports
    • Client Website

Results

  • eMoney has helped grow business in the following ways:
    • Attracted new clients/retain existing clients
  • Reduced business costs with eMoney in the following ways:
    • Replaced additional advisor technology [WebEx, CRM, presentation tools, etc.]
    • Improved team collaboration [data is more easily shared]
  • Increased client satisfaction and retention with eMoney in the following ways:
    • Providing mobile access [24/7]
    • Allocating assets created based on managed and non-managed assets
  • Saw a return on their investment in eMoney in 6–12 months.
  • Found that the delivery of the Client Website impacted their relationship with clients in the following ways:
    • Providing interactivity and collaboration amongst clients
    • Providing 24-7 access to customer data and the company
    • Allowing proactive approach with clients
  • Increased the following with eMoney Advisor:
    • Revenue and profit: 30-50%
    • Annual cost savings: 20-40%
    • Client retention rate: 10-20%
    • Additional products per client: 20-40%
    • Held away assets captured: 20-40%

eMoney Advisor Customer Testimonial

We feel emoney has differentiated us from our peers/competitors since most advisors do not take the time to focus on planning as much as we do and therefore they are not delivering what clients are really wanting to know/see in their plans.

Wealth Manager, Small Business Financial Services Company

Case Study: eMoney Differentiates You From Competitors, Provides Access to More Assets

Introduction

This case study of MetLife, Inc. is based on a June 2014 survey of eMoney Advisor products and services customers by TechValidate, a 3rd-party research service.

“[With eMoney], I have enhanced the client experience and in the process removed obstacles surrounding the asset gathering process.”

Challenges

  • Solved the following challenges with eMoney software:
    • Differentiated company from competitors
    • Provide access to assets held away
    • Bridged gap between organization and next generation of do-it-yourselfers’
    • Decreased legwork when planning for meetings/presentations
    • Consolidated all data in one place for easy access
    • Bridged technology gap between clients and advisors

Use Case

  • Increased prospecting and new business generation with eMoney in the following ways:
    • Differentiated tools from peers/competitors
    • Marketing tools and materials
    • Interactive presentations
    • Ability to allow collaboration with other trusted advisors
    • Ability to increase referrals
  • Reported the following eMoney features are most useful to their business:
    • Aggregation
    • Reports
    • Client Website
    • Advanced planning
    • Marketing

Results

  • eMoney has helped grow business in the following ways:
    • Increased net new assets
    • Increased the number of financial plans
    • Attracted new clients/retain existing clients
    • Increased value of business
  • Increased client satisfaction and retention with eMoney in the following ways:
    • Organizing customer life by creating a real-time view of their financial picture
    • Developing and maintaining a living/breathing comprehensive financial plan
    • Providing complete transparency
    • Allocating assets created based on managed and non-managed assets
    • Showing a commitment to staying in front of tech trends
  • Saw a return on their investment in eMoney in < 6 months.
  • Found that the delivery of the Client Website impacted their relationship with clients in the following ways:
    • Differentiating from competitors
    • Position as client’s primary advisor
    • Enabling access to a comprehensive view of financial life
    • Providing 24-7 access to customer data and the company
    • Providing a high level of transparency
  • Increased the following with eMoney Advisor:
    • Revenue and profit: 20-40%
    • Annual cost savings: up to 10%
    • Client retention rate: > 50%
    • Additional products per client: > 50%
    • Held away assets captured: > 50%

eMoney Advisor Customer Research

86% are interested in improving their marketing abilities

Which of the following best describes your marketing abilities?

Master marketer: 4%
OK and continuously learning: 47%
I could use some help: 39%
Marketing is not important to me: 2%
Someone else handles: 7%
Other: 1%

Out-of-State? Not a Problem!

I am able to continue to work with a client that relocated from Charlotte to Minneapolis. Using eMoney’s aggregation, reports, vaults and advance planning, we are able to communicate nearly as well as face-to-face. The client will be relocating to CA in 2015 and he will continue to work with me because of eMoney’s capabilities.

Patrick Twiest, Private Wealth Advisor, Sagemark Consulting

Prospecting and Business Development Easier With eMoney

How has eMoney helped increase prospecting and new business generation?

eMoney’s tools are a differentiator among peers/competitors
57%
Provides marketing tools and materials
30%
Increased speed of on-boarding new clients
21%
Interactive presentations
30%
Collaboration with other trusted advisors
17%
Increased referrals
17%
Other
13%


More to Explore



About eMoney Advisor

eMoney provides advisors in the high net worth market the financial planning web technology to attract top tier prospects, provide comprehensive financial planning services for increased fee revenue, and deliver exceptional service.

eMoney Advisor Website   eMoney Advisor Website