TechValidate Research on Google Cloud Data Analytics

23 Charts


Looker Customer Research

Looker allowed us to…

Strongly Agree Agree Disagree

Focus engineering resources on core competencies to minimize data development and delivery costs.
Make better data-driven decisions with built-in data product instrumentation and usage analytics.
Drive greater product market fit with rapid prototyping and iteration.
Grow and improve our product easily overtime to minimize ongoing maintenance costs.
Helps us make better business decisions, leading to more revenue, greater profitability, or reduced risk.
Incentivize upgrades by strategically tiering unique and high-value data product capabilities in premium plans of your subscription product offering.
Delight users with beautiful, dynamic and easy-to-use data product experiences.
Accelerate development time and build efficiently with modern APIs, SDKs and git software development workflows.

Looker Customer Research

Please rate your thoughts on Looker.

Looker allowed us to…

Strongly Agree Agree Disagree
Accelerate development time and build efficiently with modern APIs, SDKs and git software development workflows.

11%

78%

11%

Helps us make better business decisions, leading to more revenue, greater profitability, or reduced risk.

25%

69%

6%

Make better data-driven decisions with built-in data product instrumentation and usage analytics.

36%

43%

21%

Drive greater product market fit with rapid prototyping and iteration.

36%

50%

14%

Focus engineering resources on core competencies to minimize data development and delivery costs.

53%

33%

14%

Grow and improve our product easily overtime to minimize ongoing maintenance costs.

28%

62%

10%

Incentivize upgrades by strategically tiering unique and high-value data product capabilities in premium plans of your subscription product offering.

23%

53%

24%

Delight users with beautiful, dynamic and easy-to-use data product experiences.

13%

64%

23%

Looker Customer Research

After implementing embedded analytics with Looker, how were you able to increase your revenue?

Offering a premium analytics upsell
55%
Reducing development costs
55%
New Customer acquisition
45%
Decreasing customer churn
30%

Looker Customer Research

How have you seen a return on your investment in Looker?

Reduced development, maintenance costs
76%
Improved customer satisfaction
62%
Increased revenue (e.g. drove upgrades with premium tier customer-facing analytics offering)
38%
Reduced customer churn
19%

Looker Customer Research

Which benefits have you experienced since implementing embedded analytics with Looker?

Increased agility and competitiveness of internal and/or external data products and workflows
59%
Reduced costs of software development, account management and/or operations
52%
Revenue growth from offering differentiated and premium data product experiences to customers
44%

Looker Customer Research

How quickly did you see a return on your investment in embedded analytics using Looker?

Immediately
7%
Within 1-6 months
40%
Within 7-12 months
33%
12+ months
20%

Looker Customer Research

When asked if they agree that Looker allowed them to make the company more data-driven by giving their team secure access to the data they need, organizations said:

Strongly Agree: 47%
Agree: 43%
Disagree: 10%

Looker Customer Research

When asked if they agree that Looker allowed them to make better business decisions, leading to more revenue, greater profitability, or reduced risk, organizations said:

Strongly Agree: 30%
Agree: 64%
Disagree: 7%

Looker Customer Research

When asked if they agree that Looker allowed them to help their data teams be agile, efficient, and keep data governed and controlled so they can better react to changing business demands, organizations said:

Strongly Agree: 43%
Agree: 45%
Disagree: 12%

Looker Customer Research

How quickly did you see a return on your investment in Looker?

Immediately: 15%
Within 1-6 months: 52%
Within 7-12 months: 21%
12+ months: 12%

Looker Customer Research

How quickly did you see a return on your investment in Looker?

Immediately
15%
Within 1-6 months
52%
Within 7-12 months
21%
12+ months
12%

Looker Customer Research

Which benefits have you experienced since implementing Looker?

Create data governance at scale
38%
Empower users to self-serve
71%
Free up your data team to focus on more strategic initiatives
52%
Break down data silos -encourage cross-functional data-driven collaboration
46%
Lower end-user frustration
38%
Provide leadership with improved access to accurate metrics they can use to guide strategy
44%
Provide the users an actionable interface that allows more than just reporting
42%
Offer better visualizations and dashboards
60%
Infuse relevant information into the tools and products people already use (ex. Slack, Email, Teams, text)
31%
Delivered data to external users such as customers or partners
35%

Looker Customer Research

Which benefits have you experienced since implementing Looker?

Create data governance at scale
38%
Empower users to self-serve
71%
Free up your data team to focus on more strategic initiatives
52%
Break down data silos -encourage cross-functional data-driven collaboration
46%
Lower end-user frustration
38%
Provide leadership with improved access to accurate metrics they can use to guide strategy
44%
Provide the users an actionable interface that allows more than just reporting
42%
Offer better visualizations and dashboards
60%
Infuse relevant information into the tools and products people already use (ex. Slack, Email, Teams, text)
31%
Delivered data to external users such as customers or partners
35%

Looker Customer Research

Which benefits have you experienced since implementing Looker?

Empower users to self-serve
71%
Offer better visualizations and dashboards
60%
Free up your data team to focus on more strategic initiatives
52%
Break down data silos -encourage cross-functional data-driven collaboration
46%
Provide leadership with improved access to accurate metrics they can use to guide strategy
44%
Provide the users an actionable interface that allows more than just reporting
42%
Lower end-user frustration
38%
Create data governance at scale
38%
Delivered data to external users such as customers or partners
35%
Infuse relevant information into the tools and products people already use (ex. Slack, Email, Teams, text)
31%

Looker Customer Research

Which benefits have you experienced since implementing Looker?

Empower users to self-serve
71%
Offer better visualizations and dashboards
60%
Free up your data team to focus on more strategic initiatives
52%
Break down data silos -encourage cross-functional data-driven collaboration
46%
Provide leadership with improved access to accurate metrics they can use to guide strategy
44%
Provide the users an actionable interface that allows more than just reporting
42%
Create data governance at scale
38%
Lower end-user frustration
38%
Delivered data to external users such as customers or partners
35%
Infuse relevant information into the tools and products people already use (ex. Slack, Email, Teams, text)
31%

Looker Customer Research

How quickly did you see a return on your investment in Looker?

Immediately
15%
Within 1-6 months
52%
Within 7-12 months
21%
12+ months
12%

Looker Customer Research

How have you seen a return on your investment in Looker?

Reduced development, maintenance costs
76%
Improved customer satisfaction
62%
Increased revenue (e.g. drove upgrades with premium tier customer-facing analytics offering)
38%
Reduced customer churn
19%

Looker Customer Research

Which benefits have you experienced since implementing embedded analytics with Looker?

Increased agility and competitiveness of internal and/or external data products and workflows
59%
Reduced costs of software development, account management and/or operations
52%
Revenue growth from offering differentiated and premium data product experiences to customers
44%

Looker Customer Research

Which benefits have you experienced since implementing embedded analytics with Looker?

Increased agility and competitiveness of internal and/or external data products and workflows
59%
Reduced costs of software development, account management and/or operations
52%
Revenue growth from offering differentiated and premium data product experiences to customers
44%

Google BigQuery Customer Research

How was your TCO affected by investing in BigQuery?

Reduced our TCO by 75-90%: 50%
Reduced our TCO by 25 - 50%: 25%
It did not affect our TCO: 25%

Google BigQuery Customer Research

By what percentage did your organization improve in the following with BigQuery?

100%+ 75-100% 50-75% 25-50% Up to 25%

Advanced analytics & ML
Streaming & Real-time insights
Increased agility & faster insights
Security
Query data living in external data sources like sheets, Marketo, etc. for richer insights

Google BigQuery Customer Research

What business value did you achieve after migrating to BigQuery?

What business value did you achieve after migrating to BigQuery?

Democratize insights to more users
50%
Improve agility and faster insights
50%
Improve scale
50%
Reduce operational costs
50%
Integration with external data sources and tools
38%
Improve security and reliability
25%
Drive advanced analytics like ML
13%
Reduce CAPEX
13%
Streaming data for real-time analysis
13%

Google BigQuery Customer Research

How was your TCO affected by investing in BigQuery?

How was your TCO affected by investing in BigQuery?

Reduced our TCO by 75-90%
50%
It did not affect our TCO
25%
Reduced our TCO by 25 - 50%
25%



More Research on Google Cloud Data Analytics