TechValidate Research on Google Cloud Data Analytics

Looker Case Study

Prisa Noticias


This case study of Prisa Noticias is based on a June 2021 survey of Looker customers by TechValidate, a 3rd-party research service.

“Leveraging Looker, we have been able to increase our competitiveness and drive growth by rapidly building scalable, best-in-class solutions that keep our development teams lean and focused on core competencies.”


The business challenges that led the profiled company to evaluate and ultimately select Looker:

  • Used the following bi platforms before Looker:
    • Google Data Studio
    • Microsoft PowerBI
  • Pain points that led them to begin looking for a new analytics platform:
    • Providing access to insights/self-service
    • Barriers to entry – previous solution was difficult for people to extract the value they needed
    • Real time analysis
  • Faced the following business challenges prior to implementing Looker:
    • Accessing a real-time view of the business
    • The complexity of managing multiple platforms (cloud providers, applications, on-prem)
  • Experienced the following challenges with data before using Looker:
    • End-user frustrations – self-service, ease of use, and action

Use Case

The key features and functionalities of Looker that the surveyed company uses:

  • Priorities as a data leader:
    • Making the company more data-driven by enabling them to securely access the data they need in a manner appropriate for their role
    • Improving operational visibility and inform strategic decision-making
    • Freeing up high-value individuals (data analysts, data scientists) to work on high-impact problems
    • Proving return on high-cost investment in data


The surveyed company achieved the following results with Looker:

  • Experienced the following benefits since implementing Looker:
    • Empowered users to self-serve
    • Freed up their data team to focus on more strategic initiatives
    • Broke down data silos -encourage cross-functional data-driven collaboration
    • Provided the users an actionable interface that allows more than just reporting
    • Offered better visualizations and dashboards
    • Infused relevant information into the tools and products people already use (ex. Slack, Email, Teams, text)
    • Delivered data to external users such as customers or partners
  • Saw a return on their investment in Looker within 1-6 months.
  • Increased their revenue after implementing Looker in the following ways:
    • New Customer acquisition
    • Decreased customer churn
  • Looker allowed them to:
    • Help their data teams be agile, efficient, and keep data governed and controlled so they can better react to changing business demands
    • Make better business decisions, leading to more revenue, greater profitability, or reduced risk
    • Make the company more data-driven by giving their team secure access to the data they need
    • Free up high-value individuals (data analysts, data scientists) to work on high-impact problems
    • Productize and eventually monetize data by serving it back to customers and partners

About This Data

This data was sourced directly from verified users of Google Cloud Data Analytics by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

More Research on Google Cloud Data Analytics