TechValidate Research on Cynosure

18 Charts


Cynosure Customer Research

Claimed Event Attendance

Have you, yourself, ever attended ANY TYPE of event described above for the cosmetic aesthetics industry, or not?

Yes: 71%
No: 29%

MonaLisa Touch Customer Research

Of active MLT providers, the majority perform 4+ procedures each month

How many MonaLisa Touch procedures do you perform per month?

21+
4%
10-20
17%
4-9
38%
1-3
36%

MonaLisa Touch Customer Research

High Patient Satisfaction

When asked about their satisfaction level with patient satisfaction post-procedure regarding MonaLisa Touch, organizations located in Canada and the United States reported:

Extremely satisfied: 36%
Very satisfied: 42%
Satisfied: 19%
Not satisfied: 3%

MonaLisa Touch Customer Research

Age of the typical MLT patient

What is your typical target patient age group for MonaLisa Touch?

30-39: 0%
40-49: 4%
50-59: 74%
60-69: 22%
70+: 1%

MonaLisa Touch Customer Research

Be Proactive

Do you discuss MonaLisa Touch with patients proactively or wait for patients to ask you about it?

Proactively discuss: 93%
Wait for patients to ask: 7%

MonaLisa Touch Customer Research

Be Proactive

Do you discuss MonaLisa Touch with patients proactively or wait for patients to ask you about it?

Proactively discuss: 93%
Wait for patients to ask: 7%

MonaLisa Touch Customer Research

Pricing Trends

What are you charging for a package of MonaLisa Touch procedures (set of 3)?

Less than $1000
4%
$1,000 - $1,499
5%
$1,500 - $1,999
38%
$2,000 - $2,499
33%
$2,500 - $2,999
17%
$3,000 or more
3%

MonaLisa Touch Customer Research

Monthly Procedure Volumes

If using MonaLisa Touch, how many MLT procedures do you perform per month?

1-3
36%
4-6
25%
7-9
13%
10-14
11%
15-20
6%
21-30
2%
30+
2%

MonaLisa Touch Customer Research

Publicity Impact to Procedure Volumes

How has the FDA publicity around this type of energy device affected your procedure volume in your practice?

Significant increase in the number of procedures
1%
Slight increase in the number of procedures
4%
No impact on the number of procedures
49%
Slight decrease in the number of procedures
27%
Significant decrease in the number of procedures
19%

MonaLisa Touch Customer Research

Pricing Trends

What are you charging for a package of MonaLisa Touch procedures (set of 3)?

Less than $500
1%
$500 - $999
2%
$1,000 to $1,499
5%
$1,500 - $1,999
38%
$2,000 - $2,499
35%
$2,500 - $2,999
16%
$3,000 or more
3%

MonaLisa Touch Customer Research

Cash-pay Elective Procedures

Do you offer other cash-pay elective procedures in your practice?

Yes, many: 27%
Yes, a few: 37%
No: 36%

MonaLisa Touch Customer Research

Patient financing options are available

Do you offer financing to patients for cash-pay elective procedures in your practice?

Yes: 54%
No: 46%

MonaLisa Touch Customer Research

Let patients know you offer MonaLisa Touch

In what ways does your practice market MonaLisa Touch?

In-office marketing
96%
Social Media
68%
Events
44%
Emails
39%
Mailers
14%
Television
8%
Radio
7%
Billboard
3%
Other
14%

MonaLisa Touch Customer Research

Do you discuss MonaLisa Touch with patients proactively or wait for patients to ask you about it?

Proactively discuss: 93%
Wait for patients to ask: 7%

MonaLisa Touch Customer Research

97% Patient Satisfaction

When asked about patient satisfaction post procedure regarding MonaLisa Touch, providers located in the United States reported:

Extremely satisfied: 37%
Very satisfied: 41%
Satisfied: 18%
Not satisfied: 3%

MonaLisa Touch Customer Research

What is the age of your typical MonaLisa Touch patient?

What is your typical target patient age group for MonaLisa Touch?

30-39: 0%
40-49: 4%
50-59: 73%
60-69: 22%
70+: 1%

MonaLisa Touch Customer Research

How easy was it to incorporate MonaLisa Touch into your practice? Scale of 1 to 5, with 1 being the easiest and 5 the hardest.

1 (Easiest)
23%
2
25%
3
33%
4
12%
5 (Hardest)
6%

MonaLisa Touch Customer Research

How many physicians are in your practice?

Solo practitioner: 41%
2-3: 25%
4-6: 19%
7-10: 8%
11 or more: 6%



More Research on Cynosure