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TechValidate Research on Citrix Meeting and Collaboration Solutions

These pages present data that TechValidate has sourced via direct research with verified customers and users of Citrix Meeting and Collaboration Solutions. TechValidate stands behind the authenticity of all published data. Learn more »



4,378 Customers Surveyed

30,236 Data Points Collected

343 Published TechFacts

38 Published Charts

14 Published Case Studies



Featured Research Collections for Citrix Meeting and Collaboration Solutions

Curated collections and slideshows of TechValidate research data on Citrix Meeting and Collaboration Solutions.



Selected Research Highlights


Case Study: INTO (International National Trusts Organisation)

Introduction

This case study of INTO (International National Trusts Organisation) is based on a February 2015 survey of Citrix GoToWebinar customers by TechValidate, a 3rd-party research service.

“GoToWebinar is a reliable way to allow participation by our global audience.”

“With GoToWebinar, we have reduced our costs by 50% and increased our impact by about 60%”

Challenges

  • Purchased Citrix GoToWebinar for online events because of:
    • Price
    • Turn-key, do-it-yourself
    • Variety and quality of product features
    • Attendee capacity
    • Integration with other tools

Use Case

  • Is using GoToWebinar for the following:
    • To expand reach to a larger audience
    • To build brand awareness
    • To create buzz
    • International meetings
  • GoToWebinar made them more effective at marketing in the following ways:
    • Helped reach a global audience, on their preferred devices

Results

  • Has 50-69% more attendees with GoToMeeting mobile apps compared to webinars with only the desktop application.
  • Is able to generate 25-50% more qualified leads with GoToWebinar.
  • Reduced the cost per lead by 25-50% with GoToWebinar.
  • Benefits by repurposing a recorded GoToWebinar event in the following ways:
    • Generates new leads
  • Agrees GoToWebinar’s audience-engagement capabilities improved the success of an event in the following ways:
    • Keep audience focused
    • Increase audience participation
    • Provide ability to capture feedback and respond live
    • Capture insightful information from the audience
    • Does not improve the success of event

Growth factor: Citrix GoToMeeting

In what ways has GoToMeeting helped grow your business over the past year?

Supporting international collaboration with employees and/or customers
62%
Being able to operate a flexible/remote workforce
64%
Increasing operational efficiency and/or improving customer service
53%

GoToMeeting telecommunication cost-savings by industry

How much do you calculate your organization has saved in annual telecommunication costs by adopting GoToMeeting?

Average Response by Industry:

Aerospace & Defense
28%
Agriculture
10%
Automotive & Transport
9%
Banking
13%
Chemicals
20%
Computer Hardware
12%
Computer Services
24%
Computer Software
22%
Construction
11%
Consumer Products
9%
Consumer Services
21%
Educational Institution
24%
Electronics
21%
Energy & Utilities
13%
Financial Services
13%
Food
30%
Government
14%
Health Care
21%
Hospitality
5%
Industrial Manufacturing
16%
Insurance
9%
Media & Entertainment
29%
Membership Organization
6%
Metals & Mining
9%
Non-profit
11%
Pharmaceuticals
5%
Professional Services
19%
Real Estate
57%
Retail
28%
Security Products & Services
0%
Telecommunications Equipment
14%
Telecommunications Services
40%
Transportation Services
13%
Wholesale Distribution
0%
Overall Average
20%

Case Study: W.H. Meanor & Associates

Introduction

This case study of James Kemper is based on a February 2015 survey of Citrix GoToWebinar customers by TechValidate, a 3rd-party research service.

“GoToWebinar helps to create the impression that I am an expert in my field. The fact that I am putting something like this on gives the impression that I am a solid and professional enterprise and bigger than I really am. It is a good tool to reach an ever fragmented audience.”

“I have picked up 3 new clients because of GoToWebinar.”

Challenges

  • Purchased Citrix GoToWebinar for online events because of:
    • Support
    • Variety and quality of product features
    • Integration with other tools

Use Case

  • Is using GoToWebinar for the following:
    • To expand reach to a larger audience
    • To build brand awareness
  • GoToWebinar made them more effective at marketing in the following ways:
    • Generated more qualified leads and/or reduced cost per lead
    • Built brand awareness
    • Helped them compete with larger companies

Results

  • Is able to generate 25-50% more qualified leads with GoToWebinar.
  • Reduced the cost per lead by 11-24% with GoToWebinar.
  • Benefits by repurposing a recorded GoToWebinar event in the following ways:
    • Creates marketing assets
    • Expands social media influence (e.g. LinkedIn, Twitter, etc.)
  • Agrees GoToWebinar’s audience-engagement capabilities improved the success of an event in the following ways:
    • Increase audience participation
    • Provide ability to capture feedback and respond live
    • Capture insightful information from the audience

Citrix GoToWebinar Customer Testimonial

GoToWebinar saves us money and resources through its ease of use and reliability.

Marketing Professional, Medium Enterprise Computer Software Company

When an issue surfaces, I need it to be resolved ASAP. GoToAssist provides that value. Without this option, any type of service is of no use to me.

Jason Feeney, Business Professional, Caltrol



More to Explore



About Citrix Meeting and Collaboration Solutions

Citrix collaboration and communication tools make it easy to engage and share ideas with anyone — whether on the go or in the office.

Citrix Meeting and Collaboration Solutions Website   Citrix Website