TechValidate Research on ChannelAdvisor

These pages present data that TechValidate has sourced via direct research with verified customers and users of ChannelAdvisor. TechValidate stands behind the authenticity of all published data. Learn more »

2,172 Customers Surveyed

18,474 Data Points Collected

937 Published TechFacts

109 Published Charts

28 Published Case Studies

Selected Research Highlights

ChannelAdvisor Customer Fact

Digital Marketing Challenges Solved

With ChannelAdvisor Digital Marketing, Karen Kane addressed an inconsistent customer experience across channels, lack of data insights, lack of strategic expertise, and lack of time to learn requirements and manage campaigns.

ChannelAdvisor Case Study

Golfio Inc. Customer Success


This case study of Golfio Inc. is based on a November 2016 survey of ChannelAdvisor customers by TechValidate, a 3rd-party research service.

“ChannelAdvisor Marketplaces helps me operate, optimize and grow my marketplace business.”

“ChannelAdvisor Marketplaces adds value to my business.”


The business challenges that led the profiled company to evaluate and ultimately select ChannelAdvisor:

  • Price competitiveness
  • Rising shipping costs

Use Case

The key features and functionalities of ChannelAdvisor that the surveyed company uses:

  • Sells on the following marketplaces:
    • Amazon United States
    • eBay United States (including eBay Motors)
    • Newegg (US,CA)
    • Overstock
    • Walmart
  • Agrees that the following are the most important features available in ChannelAdvisor Marketplaces:
    • Automated listing creation
    • Ability to expand to new marketplaces
    • Quantity management
    • Order management & fulfillment
    • Rules-based Repricing
    • Algorithmic Repricing
    • FBA Features (Dashboard, Inventory Management)
    • Reporting
  • Rates the following capabilities of ChannelAdvisor Marketplaces as:
    • Flexibility: 5
    • Innovative features: 5
    • Available marketplaces: 5
    • Synced Inventory: 5
    • Optimized Marketplace SEO: 5
    • Return on Investment (ROI): 5
    • Usability: 5
  • Agrees that the following are the most important benefits of ChannelAdvisor Marketplaces to their company:
    • Increase sales
    • Gain valuable insights
    • Scale and expand
    • Save time
    • Increase competitiveness in the market
    • Earn a return on investment
    • Increase gross profit
    • Achieve flexibility in automation
    • Order management


The surveyed company achieved the following results with ChannelAdvisor:

  • Increased e-commerce sales and revenues by 26-50% since using ChannelAdvisor Marketplaces.

ChannelAdvisor Customer Research

Long-Time Sellers: Over 63% of eBay Sellers Have Sold on the Marketplace for 5+ Years

I’ve been selling on eBay for:

Over 10 years
8-10 years
5-7 years
2-5 years
1-2 years
Less than a Year

ChannelAdvisor Customer Research

Top Five Selling Channels

What are your top selling channels?

Own site

ChannelAdvisor Customer Review

ChannelAdvisor: Highly Rated to List and Sell on eBay

5/5 Stars

Please describe how your organization uses ChannelAdvisor to sell on eBay?

We create inventory items using a spreadsheet which is then uploaded to ChannelAdvisor and passed through numerous lookup lists and filters that then automatically lists these products on eBay via schedules.

Would you recommend ChannelAdvisor to sell on eBay, and if so, why?

Yes – templates, filters, lookup lists, and schedules make selling on eBay via eBay a doddle.

ChannelAdvisor Case Study

EMP Merchandising Increased ROAS by 26-50% since using ChannelAdvisor


This case study of EMP Merchandising is based on a July 2017 survey of ChannelAdvisor customers by TechValidate, a 3rd-party research service.


EMP Merchandising was faced with a challenge. Using disparate systems, they looked for a different platform that would bring various dashboards and systems under one roof.

Use Case

The company chose ChannelAdvisor because the platform offered more tools and features than previous providers.

As a self-service client with ChannelAdvisor, EMP Merchandising uses the platform’s Digital Marketing Benchmarketing feature on a daily basis to evaluate performance and evaluate competitors.

The company currently sells on 4-7 marketplaces, with plans to sell on more than 8 marketplaces within the next year.


The surveyed company achieved the following results with ChannelAdvisor:

Since using ChannelAdvisor, EMP Merchandising has increased sales by 26-50% and increased Return on ad spend (ROAS) by 26-50%.

More to Explore

About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped retailers and branded manufacturers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart and hundreds more. For more information, visit

  ChannelAdvisor Website