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TechValidate Research on ChannelAdvisor

These pages present data that TechValidate has sourced via direct research with verified customers and users of ChannelAdvisor. TechValidate stands behind the authenticity of all published data. Learn more »



2,683 Customers Surveyed

23,019 Data Points Collected

1224 Published TechFacts

115 Published Charts

28 Published Case Studies



Selected Research Highlights


ChannelAdvisor Customer Research

Top Benefits of ChannelAdvisor’s Social Commerce Suite

What are the most important benefits of using ChannelAdvisor’s Social Commerce Suite?

Increase sales
100%
Reporting and attribution
71%
Access to new targeting types
57%
Ability to scale and expand
43%
Data optimization tools
29%
Gain valuable insights
14%
Leverage cross-channel data
14%
Understanding the social media landscape
14%

ChannelAdvisor Case Study

Karen Kane

Introduction

This case study of Karen Kane Inc. is based on an August 2016 survey of ChannelAdvisor customers by TechValidate, a 3rd-party research service.

“ChannelAdvisor is the only provider with deep domain expertise in retail that helps me stay one step ahead of the constantly changing e-commerce landscape and grow my business.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select ChannelAdvisor:

  • Addressed the following e-commerce challenges with ChannelAdvisor Digital Marketing:
    • Inconsistent customer experience across channels
    • Lack of data insights
    • Lack of strategic expertise
    • Lack of time to learn requirements and manage campaigns

Use Case

The key features and functionalities of ChannelAdvisor that the surveyed company uses:

  • Manages the following channels using ChannelAdvisor Digital Marketing:
    • Google Adwords
    • Google Shopping
    • Bing Search
    • Yahoo Gemini
    • Comparison Shopping Engines (i.e. Connexity)
  • Uses ChannelAdvisor Digital Marketing Managed Services

Results

The surveyed company achieved the following results with ChannelAdvisor:

  • Agrees that the most important benefits of ChannelAdvisor Digital Marketing are the following:
    • Ability to connect to multiple channels
    • Campaign optimization
    • Improved ROAS (return on ad spend)
    • Increased referral traffic to their website
    • Timely delivery of data feed(s) across channels
  • Increased or improved the following using ChannelAdvisor Digital Marketing:
    • Sales / Revenue: 26-50%
    • Return on Ad Spend (ROAS): 51-75%
    • Click Through Rate (CTR): 51-75%
    • Customer Experience: 26-50%
    • Data Quality: 51-75%
  • Saves 21-40 hours each month using the ChannelAdvisor Digital Marketing Managed Services team

ChannelAdvisor Customer Fact

Triple-Digit Sales Growth

A small business automotive & transport company increased e-commerce sales and revenues by more than 100% since using ChannelAdvisor Marketplaces.

ChannelAdvisor Case Study

Large Enterprise Food Company

Introduction

This case study of a large enterprise food company is based on a November 2016 survey of ChannelAdvisor customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“ChannelAdvisor Marketplaces helps me operate, optimize and grow my marketplace business.”

“ChannelAdvisor Marketplaces adds value to my business.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select ChannelAdvisor:

  • Agrees that the following are the biggest challenges they’re seeing in e-commerce:
    • Increasing competition
    • Price competitiveness

Use Case

The key features and functionalities of ChannelAdvisor that the surveyed company uses:

  • Sells on the following marketplaces:
    • Amazon United States
    • Walmart
  • Agrees that the following are the most important features available in ChannelAdvisor Marketplaces:
    • Ability to expand to new marketplaces
    • Reporting
    • Dashboards and Analytics
  • Rates the following capabilities of ChannelAdvisor Marketplaces as:
    • Flexibility: 5
    • Innovative features: 4
    • Available marketplaces: 5
    • Synced Inventory: 5
    • Return on Investment (ROI): 1
    • Usability: 3
  • Agrees that the following are the most important benefits of ChannelAdvisor Marketplaces to their company:
    • Gain valuable insights
    • Increase competitiveness in the market
    • Improve product placement
    • Expand to new marketplaces faster

Results

The surveyed company achieved the following result with ChannelAdvisor:

  • Increased e-commerce sales and revenues by up to 25% since using ChannelAdvisor Marketplaces.

ChannelAdvisor Marketplaces Customer Review

ChannelAdvisor Marketplaces helps with SKU creation

5/5 Stars

How our organization uses ChannelAdvisor:

SKU creation and pushing them to the market places.

ChannelAdvisor Customer Research

Top 3 Best Features of Selling on Walmart

The best feature of selling on Walmart is…

Cost savings (great alternative to FBA)
26%
Quality of product details
14%
Express Shipping
5%


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About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped retailers and branded manufacturers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart and hundreds more. For more information, visit www.channeladvisor.com.


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