CTM Media Group

Celigo Case Study

This case study of CTM Media Group is based on a December 2020 survey of Celigo customers by TechValidate, a 3rd-party research service.

“If I had to make the choice again, I would select Celigo.”

“Make two systems appear as one.”

The business challenges that led the profiled company to evaluate and ultimately select Celigo:

The key features and functionalities of Celigo that the surveyed company uses:

When comparing Celigo to other vendors, they ranked how important the following were:
- Ease of use: Important
- Pre-built integrations: Very Important
- Monitoring and error management: Important
- Ability to scale: Important
- Features/functionality of integrator.io (iPaaS) platform: Very Important
They also explored the following before selecting Celigo:
- Do it ourselves/hire consultant
- JItterbit
- Scribe
They are automating the following by using Celigo:
- Quote to cash
- Accounting/Billing/invoicing
- Order processing
- Data Warehouse/Reporting
- Lead management
In the next 6-12 months they are planning to automate the following using integration through any method:
- Data warehouse/Analytics

The surveyed company achieved the following results with Celigo:

Has done the following with Celigo in place:
- Moved resources to high value areas
- Reduced their operational costs through efficiency gains
- Improved data quality
- Financials are accurate
They estimate > $10k cost savings or revenue growth tied to the implementation of Celigo.
Estimates it took 6 months to achieve value with Celigo.

TechValidate Research on Celigo