TechValidate Research on CallRail

These pages present data that TechValidate has sourced via direct research with verified customers and users of CallRail. TechValidate stands behind the authenticity of all published data. Learn more »

792 Customers Surveyed

6,220 Data Points Collected

79 Published TechFacts

3 Published Charts

2 Published Case Studies

Selected Research Highlights

CallRail Case Study

Clean Cut General Contractors, LLC gains clarity on customer interactions by dropping the desk phones and picking up Lead Center.


This case study of Clean Cut General Contractors, LLC is based on a May 2022 survey of CallRail customers by TechValidate, a 3rd-party research service.

“The difference in tracking leads with Lead Center and using traditional phones is like night and day. We know who called, from where, which channels they found us through, and can even tag the call for specific services.”


The business challenges that led Clean Cut General Contractors, LLC to evaluate and ultimately select Lead Center with CallRail:

  • Previously communicated with customers via traditional physical desk phones
  • Not able to keep track of leads
  • No consolidated place to track leads coming in from a variety of channels

CallRail’s Lead Center was their first choice when considering a mobile or softphone solution or provider.

Use Case

The key features and functionalities of Lead Center that Clean Cut General Contractors found “very valuable”:

  • Single inbox for the whole team
  • Cloud-based phone solution for your computer (i.e. Softphone)
  • Text messaging including MMS (photos and videos)
  • Channel source data in caller ID
  • Call recording
  • Call routing
  • Complete customer interaction history (including tags, notes, and lead qualification)
  • Mobile app


Clean Cut General Contractors achieved the following results with Lead Center:

  • 25-50% improvement in lead conversion rate
  • 25-50% improvement in lead response time
  • 10-24% improvement in lead volume or quality
  • 10-24% improvement in recovery of lost leads

Clean Cut General Contractors saw improvement in one or more of the above areas just 2 months after implementing Lead Center.

Clean Cut General Contractors agrees that Lead Center improved their customer experience and improved their team’s collaboration and productivity.

CallRail Customer Research

Get Immediate Value with CallRail

77% of customers surveyed saw value or results within the first 2 weeks of using CallRail Call Tracking.

Within the first 1-2 weeks: 77%
30 days or more: 23%

CallRail Case Study

The Duo Group


This case study of a customer of CallRail is based on a February 2021 survey conducted by TechValidate, a 3rd-party research service. The profiled customer asked to have their name blinded to protect their confidentiality.

“This is such a great tool for what we do. Instead of just providing numbers to our clients we can provide names, times, how they got to the website, and what they did. This has changed the conversation with clients. Our old system was to send them these high quality leads and ask the receptionist to ask where they came from when they called so we could put a name with what was working. What we found is the receptionist never really asked, and when they did the answer was not always correct. This made us look bad because we couldn’t tell them who or why they signed up because we just had a number. Now we can take credit for what we have done by providing them a name, a platform, and what their experience was like. Awesome partnership!”

“It’s changed, personalized, and humanized our data forever.”


The business challenges that led the Duo Group to evaluate and ultimately select CallRail:

  • They were looking to overcome their struggle with the following when implementing CallRail:
    • Identifying which sources drive high-converting leads
    • Driving more quality leads
    • Keeping track of and manage leads
    • Proving ROI efficiently

Use Case

The key features and functionalities of CallRail that the surveyed customer uses:

  • They have leveraged CallRail for the following:
    • Call tracking
    • Tracking web form submissions
    • Call recording


Starting within just the first few days of implementing CallRail, The Duo Group achieved the following results with CallRail:

  • Improved ROI by more than 50%
  • Increases in lead volume and quality by more than 50%
  • Increased lead-to-customer conversion rate by more than 50%
  • Increases in customer quality assurance
  • Increased reporting efficiency
  • Better understanding of the customers’ journey in a single unified view

After implementing CallRail, the customer:

  • decreased cost-per-lead up to 24%
  • increased sales revenue by more than 50%

CallRail has helped the Duo Group make the most of every marketing dollar. Because of CallRail, they better understand the entire customer journey and can track, analyze, communicate with, and manage leads from a single platform.

With CallRail, the Duo Group has discovered insights, taken action, and grown their business!

CallRail Customer Testimonial

Lead Center improves your customer interactions by allowing you to communicate in several ways. It keeps track of every interaction with that customer, for perfect records. With everyone loving to text now, it’s a perfect system for that.

Sales Representative, Medium Enterprise Real Estate Company

CallRail Customer Research

What could you do with 10% more budget?

Customers who freed up 10% or more of their marketing budget using CallRail Call Tracking were able to re-allocate toward more impactful areas of their business:

Overhead budget
Headcount budget
More successful marketing channels within our marketing budget
Time saved

CallRail Customer Testimonial

Because of CallRail, we have a better understanding of our client’s journey. Having the ability to connect with clients that did not get through to our phone lines has resulted in better client retention.

A Home Services customer of CallRail

More to Explore

About CallRail

CallRail’s leads-focused analytics platform brings clarity to our customer’s digital marketing efforts. We work within their existing workflow, help them improve their spends quickly, and provide tools that are beautiful, intuitive and helpful.

CallRail Website   CallRail Website