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CA App Experience Analytics Case Study

Econocom Group Improves User Experience with CA App Experience Analytics

Introduction

This case study of Econocom Group is based on an October 2016 survey of CA App Experience Analytics customers by TechValidate, a 3rd-party research service.

“With CA App Experience Analytics, we have improved the user experience of our applications and gained real-user insight to help quickly understand performance, crashes and errors, and usage patterns across our applications.”

Challenges

The business challenges that led Econocom Group to evaluate and ultimately select CA App Experience Analytics:

  • A lack of actionable app analytics for planning and deep insight
  • An inability to understand the user experience across channels

Econocom evaluated the following vendors for mobile / web monitoring:

  • Crittercism / Apteligent

Use Case

Most valuable CA App Experience Analytics features:

  • Performance analytics for deep visibility into mobile, web, or back-end systems (mainframe, cloud, etc.)
  • User experience analytics for a comprehensive view of the user experience across all apps and platforms
  • Mobile crash and web error analytics

Results

CA App Experience Analytics capabilities most important to Econocom Group:

  • Understanding the customer journey across channels
  • Improving digital performance
  • Designing for the user experience
  • Single tool that monitors across the web, mobile, and wearable apps

Econocom Group rated CA App Experience Analytics capabilities:

  • Usage analytics: significantly superior
  • Crash analytics: superior
  • Customizations (e.g. Data Studio): superior

CA App Experience Analytics improved the following:

  • End-user experience more than 50%
  • Application performance more than 50%
  • Mobile crash occurrences more than 75%

By adopting CA App Experience Analytics, Econocom will:

  • Improve app design and user experience based on real-user insights
  • Increase the delivery speed of new application
  • Have a faster feedback cycle between operations and development to address performance issues

Econocom achieved the following using CA App Experience Analytics:

  • Quickly identifies if an app issue is with the design, code, or infrastructure
  • Proactively manages the user experience to create a competitive advantage for their business
  • Better understands their users through usage analytics
  • Fuels collaboration across their organization to enable continuous performance and quality improvements




About This Data

This data was sourced directly from verified users of CA Application Performance Management by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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