TechValidate Research on MarkMonitor Brand Protection

These pages present data that TechValidate has sourced via direct research with verified customers and users of MarkMonitor Brand Protection. TechValidate stands behind the authenticity of all published data. Learn more »



256 Customers Surveyed

1,980 Data Points Collected

62 Published TechFacts

15 Published Charts

23 Published Case Studies



Selected Research Highlights


MarkMonitor Customer Testimonial

During my long experience working with MarkMonitor, I’ve found that no other vendor provides the same level of experience and service.

Paralegal, Medium Enterprise Media & Entertainment Company

MarkMonitor Brand Protection Customer Research

What steps have you taken to enforce your rights against counterfeit products?

Cease & Desist
88%
Investigations
75%
Marketplace delisting
70%
Lawsuits
53%

MarkMonitor Brand Protection Customer Research

When asked whether lost revenue is a significant online brand challenge to their organization due to counterfeit goods, organizations said:

Most Critical: 18%
Very Critical: 30%
Critical: 33%
Insignificant: 19%

MarkMonitor Case Study

Large Enterprise Food Company

Introduction

This case study of a large enterprise food company is based on an October 2016 survey of MarkMonitor customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“MarkMonitor is a true partner in helping us protect our brand online. They provide a global view of the infringing sales on the major marketplaces and remove the infringing listings on Chinese eCommerce platforms with a higher compliance rate than other vendors.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select MarkMonitor:

  • Faced the following critical online brand protection challenges:
    • Funding brand protection
    • Lack of employee awareness
    • Effective enforcement
    • Counterfeit Chinese goods
  • Cites sales lost to counterfeit goods as causing the greatest damage to their brand’s online reputation.
  • Associates fraudulent sales in online Marketplaces as the online channel that is responsible for the most brand abuse.
  • Used their employees to protect their brand online before working with MarkMonitor.

Use Case

The company uses MarkMonitor to combat the availability of counterfeits in online marketplaces.

Results

The surveyed company achieved the following results with MarkMonitor:

  • Appreciates working with MarkMonitor the most because of:
    • Superior technology
    • Effectiveness in combating threats to their brand
  • Estimates significant or better levels of improvement from using MarkMonitor in the areas of:
    • Increased enforcements
    • Marketplace shutdowns

MarkMonitor Case Study

S&P 500 Financial Services Company

Introduction

This case study of a S&P 500 financial services company is based on an October 2016 survey of MarkMonitor customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“MarkMonitor is a true partner in helping us protect our brand online. They give us insight into the issues around online brand protection. We appreciate both the people and the service provided.”

Challenges

  • Faced the following critical online brand protection challenges:
    • Funding brand protection
    • Securing senior level buy-in
    • Lack of employee awareness
    • Effective enforcement
  • Cites fraudulent paid search advertising as causing the greatest damage to their brand’s online reputation.
  • Associates rogue or deceptive websites as the online channel that is responsible for the most brand abuse.
  • Used their employees to protect their brand online before working with MarkMonitor.

Use Case

The key feature and functionality that the surveyed company uses MarkMonitor for:

  • To aid in general IP (Intellectual Property) protection (trademark and copyright abuse)

Results

  • Appreciates Custer Service Manager support the most.
  • Estimates significant or better levels of improvement from using MarkMonitor in the areas of:
    • Increased enforcements
    • Reclaimed traffic

MarkMonitor Brand Protection Customer Statistic

13% of surveyed organizations’ IP portfolios in Asian countries aside from China are non-existent.



More to Explore



About MarkMonitor Brand Protection

Finally, get a clear picture of the imposters that turn up when shoppers search your brand. Customize results to any location in the world. Take down more offenders in less time. The first of its kind, this revolutionary, consumer-focused approach is changing the brand protection industry by attacking cybercrime where it matters most.

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