TechValidate Research on MarkMonitor Brand Protection

These pages present data that TechValidate has sourced via direct research with verified customers and users of MarkMonitor Brand Protection. TechValidate stands behind the authenticity of all published data. Learn more »



311 Customers Surveyed

2,460 Data Points Collected

65 Published TechFacts

15 Published Charts

23 Published Case Studies



Selected Research Highlights


MarkMonitor Brand Protection Customer Research

When asked whether lost revenue is a significant online brand challenge to their organization due to counterfeit goods, organizations said:

Most Critical: 18%
Very Critical: 30%
Critical: 33%
Insignificant: 19%

MarkMonitor Brand Protection Customer Testimonial

MarkMonitor has helped our online brand protection strategy by allowing us to demonstrate to our employees and customers that our company is seriously attempting to address the problem efficiently and cost-effectively.

Calvin Leong, Director Legal Department, Kingston Technology Company

MarkMonitor Case Study

Large Enterprise Retail Company

Introduction

This case study of a large enterprise retail company is based on an October 2016 survey of MarkMonitor customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“MarkMonitor is a true partner in helping us protect our brand online.”

“MarkMonitor actively enforces infringements as they are brought to our attention and have demonstrated their ability to meet our comprehensive needs on both desktop and mobile.”

Challenges

  • Faced the following critical online brand protection challenges:
    • Funding brand protection
    • Securing senior level buy-in
    • Lack of employee awareness
    • Effective enforcement
  • Cites fraudulent paid search advertising as causing the greatest damage to their brand’s online reputation.
  • Associates rogue or deceptive websites as the online channel that is responsible for the most brand abuse.
  • Used their employees to protect their brand online before working with MarkMonitor.

Use Case

The key features and functionalities of MarkMonitor that the surveyed company uses:

  • To combat the availability of counterfeits in online marketplaces
  • To reclaim traffic from fraudulent websites
  • To aid in general IP (Intellectual Property) protection (trademark and copyright abuse)

Results

The surveyed company achieved the following results with MarkMonitor:

  • Effectiveness in combating threats to their brand
  • Comprehensive approach to Brand Protection
  • Estimates significant or better levels of improvement from using MarkMonitor in the area of:
    • Increased enforcements
    • Counterfeits on search engines

MarkMonitor Brand Protection Customer Research

How strong is your IP portfolio in other Asian countries apart from China (Thailand, the Philippines, Taiwan, Korea)?

Non-existent
13%
Needs work
18%
Robust
33%
OK
36%

MarkMonitor Case Study

Global 500 Pharmaceuticals Company

Introduction

This case study of a Global 500 pharmaceuticals company is based on an October 2016 survey of MarkMonitor customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“MarkMonitor is a true partner in helping us protect our brand online.”

Challenges

  • Faced the following critical online brand protection challenges:
    • Funding brand protection
    • Securing senior level buy-in
    • Lack of employee awareness
    • Effective enforcement
    • Counterfeit Chinese goods
  • Cites sales lost to counterfeit goods as causing the greatest damage to their brand’s online reputation
  • Associates fraudulent sales in online Marketplaces as the online channel that is responsible for the most brand abuse
  • Did not protect their brand online before working with MarkMonitor

Use Case

  • Uses MarkMonitor in the following ways:
    • To combat the availability of counterfeits in online marketplaces
    • To aid in general IP (Intellectual Property) protection (trademark and copyright abuse)

Results

  • Appreciates the following aspects of working with MarkMonitor the most:
    • CSM support
    • Effectiveness in combatting threats to their brand
    • Comprehensive approach to Brand Protection
  • Estimates their level of improvement from using MarkMonitor to be as follows in each of the corresponding areas:
    • Increased enforcements: very significant
    • Reclaimed traffic: significant
    • Marketplace shutdowns: significant
    • Counterfeits on search engines: significant

MarkMonitor Brand Protection Customer Satisfaction

88% of surveyed organizations are likely to recommend MarkMonitor Brand Protection.*



More to Explore



About MarkMonitor Brand Protection

Finally, get a clear picture of the imposters that turn up when shoppers search your brand. Customize results to any location in the world. Take down more offenders in less time. The first of its kind, this revolutionary, consumer-focused approach is changing the brand protection industry by attacking cybercrime where it matters most.

MarkMonitor Brand Protection Website   MarkMonitor Website